Preparing for a
Successful Home Sale
If you’re like most people preparing to sell their home, you may worry
about being locked into a lengthy listing agreement with a less-thancompetent
real estate agent, costing your home valuable time and
exposure on the market. Well, worry no more. We take the risk and fear out
of selling your home with a real estate agent.
How? Through my Easy Exit Listing Program
When you sell your home with Premier Homes NW, you can cancel your
listing at any time. No hassles, no worries. It’s simple:
• You can cancel your listing at any time
• You can relax, knowing you won’t be locked into a lengthy contract
• You will enjoy the highest caliber of service from a professional
confident enough to make this offer
We have a very strong opinion about real estate service. We absolutely
subscribe to the notion that if you’re unhappy with the level of service
you receive for any reason, you should have the power to fire your agent.
It takes a strong belief in the quality of our service to make this kind of
offer, and we are proud to make it, as we never settle for anything less
that the highest professional standards. We are so confident that you will
be happy with our service and results that we put it in writing – We
always stand behind our service.
We realize that you have a choice when hiring an agent to help you sell
your home and truly appreciate the opportunity to present my proven
approach and the results I’ve achieved for our clients. As your agent,
there are several services you can expect me to provide, including:
• Accurately pricing your home.
• Enhancing the perceived - and real - value of your home, enabling
you to command a higher asking price.
• Providing unmatched marketing including professional staging,
photography, video and custom property web sites.
• Securing a qualified buyer within your specific time frame.
• Helping you avoid the two main reasons sales fall apart - low lender’s
appraisals and problems with the home inspection.
Regardless of the price of your home, when you hire us as your Realtor,
both you - and your home - will be prepared for a successful sale.
“Brandon is by far the best real estate agent that has ever assisted me in the
purchase of a home. He is very knowledgeable in all aspects of the real estate
market and process for home buying. In the future, I will hire Brandon in a
heartbeat to sell my home. One thing that really stands out with Brandon is
that he is very responsive with communications and follows through very
quickly with what he says he will do. I have very high expectations when it
comes to moving things along quickly and accurately and Brandon always
met and exceeded my expectations and managed to always stay a step
ahead which I really appreciated. I highly recommend Brandon to be your real
estate broker- you will not be disappointed.”
– Richard Cavizel
“We just recently bought a home in Olympia, WA with Brandon as our realtor
and then sold our old home with him as well. The process was pretty stressful,
as it all went so fast, but Brandon made it go smoother than we could imagine.
His attention to every detail was amazing. He is a very hard worker and you can
tell he loves his job. Our old house was on the market for less than 4 days! We
were soooo happy!”
– Jody Yowell
“Brandon was fantastic in this entire process. From the beginning of looking at
places, all the way through to closing, he was there, helping. I would HIGHLY
– Tim Street
“Brandon assisted me with the sale of my father's house after he passed away.
Brandon was very tactful in providing feedback on what needed to be done to
the house in order to put it on the market and make it competitive. He also
provided names of contractors when required and met them at the house
during the day when I couldn't, due to work, in order to get estimates. He kept
me informed and stayed in touch during the entire process of cleaning out,
fixing and putting the house up for sale. I was very pleased that we got a full
price offer within a week of the house being for sale.!”
– April West Baker
“This property was sold as part of an estate. Brandon advice was followed and
led to helping me prepare the property for sale. Helpful and polite throughout
the process I would heartily recommend him. Would definitely use again to buy
or sell property in the future.”
“Brandon went above and beyond to help us find a home. In addition, as we
had a problem with the bank making many mistakes, Brandon was there to
help us through the mess. Since it took so long for the bank to rectify its
mistakes, Brandon continued to take us out to the house to let people in to give
I now am going to have him list our home to sell. I didn't know Brandon before
this experience. However, I am extremely happy that we found him.”
“It has been a pleasure working with Brandon to sell my home. He has been
very helpful, especially during the time that my home was vacant. My home
was a unique property and Brandon was very good at coming up with ideas to
help it sell.
- Andy & Supritah Gowda
“Brandon was always diligent, Courteous and on time. He never questioned
what it was that I wanted and was able to quickly respond with multiple
choices when I changed the parameters of my wishes for the best home I could
get for the money. I would recommend Brandon to any one, especially if you’re
new in the property game, for finding the best locations for the best price!”
-Chris & Jodi Erickson
“Brandon is really straightforward, diligent and has integrity. He was great to
work with and made sure to point out all the pros and cons of each house
without pressuring me. I'd recommend him to my friends. He helped me find the
UNDERSTANDING HOW BUYERS EVALUATE HOMES
BUYERS EVALUATE HOMES
The marketing I will do to promote your home has only
one purpose - to increase awareness among potential
buyers leading to in-person showings.
Once buyers reach your front door, the job of marketing
Your home must now compete with other homes in two
Features and Price.
If your home has more features that appeal to buyers -
or your home is priced lower than comparable homes -
your home will stand out as the better value.
Conversely, if your home lacks the features that
potential buyers desire, your only option is to compete
To be effective, your home should stand out as one of
the top two to three best values in your immediate
PRICE $$ $$
PRICING YOUR HOME FOR A SUCCESSFUL SALE
Factors that Influence Market Value
• Supply & Demand
• Economic Conditions
• Asking & Selling Prices of Competing Homes
• Your Home’s Condition
• Buyer’s Perception of Your Home
Factors with Little or No Influence on Market Value
• The Price the Seller Paid for the House
• The Seller’s Expected Net Proceeds
• The Amount Spent on Improvements
Pricing your home accurately is the most effective
way to ensure a successful sale. Allow me to repeat
that - pricing your home accurately is the most
effective way to ensure a successful sale.
No amount of marketing can sell an overpriced home.
Many sellers are tempted to list their home with the
agent who quotes the highest price.
Please keep in mind, the agent doesn’t set the price,
the seller doesn’t set the price - the market will set
the price, or value, for your home.
PREPARING YOUR HOME FOR A SUCCESSFUL SALE
In a Maritz Research poll, 63%
of buyers responded that
they would pay more for a
house that is move-in ready.
With the typical agent, you only discover potential
deal-killing repairs after you are already under
contract - when the buyer hires a home inspector to
scrutinize every aspect of your home.
When you list - and close - your home with me, I’ll
pay for a pre-listing inspection by one of South
Sounds most experienced, and respected, inspection
Discovering and repairing problems early in the
marketing process places you in control, eliminating
the stress of making repairs on the buyer’s schedule.
Having your house in move-in condition also helps
you avoid delays to closing and demonstrates to
buyers, agents and the buyer’s home inspector that
your house has been very well maintained. We want
buyers to focus on how they would live in your home
- not what they would have to repair.
Additionally, your house will stand out from the
competition as a better value and command a higher
I will also recommend trustworthy, professional
contractors to address any repairs that are needed.
The extent that these repairs are made will directly
affect your listing price. You have the ability to
command a higher asking price, and substantiate it,
when your home is in top condition.
Once we have had your home inspected
and made the necessary repairs we will
focus on presentation. You will only get
one opportunity to make a positive first
impression with potential buyers. Well
staged homes look better, photograph
better, show better and sell faster than
When you list - and close - your home
with me, I will pay for a staging
consultation with one of the South
Sounds most experienced professional
Home staging is not decorating.
Decorating appeals to the person living
in the house; staging is positioning the
home to appeal to the psychological
needs of buyers by creating a series of
impressions that build an emotional
connection to help buyers imagine living
in the home. An AOL Money & Finance
poll revealed that 87% of respondents
said home presentation makes the
difference in most sales.
Also, while many agents overlook the
presentation of your home and push for
price reductions, the problems, whether
perceived or real, still exist.
While your home is listed with me, it will be covered
by a nationally-recognized home warranty from
Home Warranty of America. The benefit to you is that
many of the normal day-to-day repairs are covered
under this plan while your home is listed.
When you list - and close - your home with me, I will
pay to have a Home Warranty of America transferred
to your buyer.
By advertising a comprehensive warranty for your
home, we increase buyer confidence in your home
and set you apart from the competition.
MARKETING YOUR HOME FOR A
Your home is now priced accurately and looks great.
Let’s show it off!
The marketing of your home will reflect an
established history of how buyers search for, and
• 95% of buyers use the Internet during their home
• 85% of all home sales in the South Sound are
co-brokered. This means there is a listing agent who
represents you, the seller, and another agent who
represents the buyer of your home. As a result,
marketing to Realtors is our most productive activity.
• The most effective way to get the attention of
productive agents and buyers is through accurate
pricing and great photography.
After your home is staged, we will pay to have your home
photographed by a professional photographer.
With 95% of buyers using the Internet to search for homes,
professional photography is essential to any
comprehensive marketing plan.
More people will view your home online than will ever visit
it personally. Getting, and holding, their attention online
with professional photography is one way to increase the
probability of an in-person showing.
“Buyers perceive homes with professional photography to
be worth, on average, 12% more than the actual price.”
-The Wall Street Journal
Your home will be prominently featured with a
showcase listing on Realtor.com, the top real estate
web site in the nation.
Features of your showcase listing include:
• Up to 25 oversized photos
• Detailed descriptions of your home.
• High-definition virtual tour
• Interactive maps
• Open house notices
• Lead generation forms for potential buyers
I will place your home on 500 of the world’s leading
real estate web sites for unmatched exposure.
Here are just a few of the sites where your home will
be found. . .
Your home will be featured in many of our real estate
web sites where it can be seen by hundreds of daily
Your home is also directly accessible by more than
600 Leading Real Estate Companies in the World
affiliates with offices across the country and around
Additionally, all open houses are promoted on our
web site, increasing the exposure of your home.
Here is list of sites where your home will be featured:
SOCIAL MEDIA MARKETING
Your home will also
social media site.
We will market your
home using several
photos and more.
Your home will be available on mobile web sites that can
be accessed from any smart phone, replacing the need for
There are numerous advantages for you;
• Potential buyers are able to immediately access a
detailed description, along with the professional
photography of your home.
• Unlike paper flyers, we receive an immediate
notification with the potential buyer’s cell phone number,
allowing us to follow up while the prospective buyer is still
in your neighborhood. With a paper flyer, we have to wait
until they call us - if they ever do.
• This technology is the flyer box that is never empty.
Nothing is more frustrating to potential buyers - and sellers
- than an empty flyer box!
WHAT ELSE YOU CAN EXPECT FROM US
In addition to the services we’ve covered, you can
expect us to provide the following:
• Attentive one-on-one service. The responsibility of
managing the sale of your home is never passed off
to other agents or assistants. We can be present for
every showing to ensure your home is presented
properly and to gather valuable feedback.
• Regular communications regarding every
aspect of our efforts and the results of those
efforts as well as any changes in the market,
including new listings,
price changes of
sales and how we
your property to
negotiating offers and
• Attending the closing
to ensure all contract
provisions have been
met and that you are
fully satisfied with the
results of your sale.
Thank you for the privilege and opportunity to work
with you. As always, feel free to call us if you have any
questions. We look forward to meeting with you and
helping you achieve a successful sale.
Premier Homes NW
4621 Lacey Blvd SE
Lacey WA 98503
Brandon’s Cell: 360-888-3033