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Brandon<br />
Stephens<br />
Preparing for a<br />
Successful Home Sale
EASY<br />
EXIT
Easy Exit<br />
Guarantee<br />
If you’re like most people preparing to sell their home, you may worry<br />
about being locked into a lengthy listing agreement with a less-thancompetent<br />
real estate agent, costing your home valuable time and<br />
exposure on the market. Well, worry no more. We take the risk and fear out<br />
of selling your home with a real estate agent.<br />
How? Through my Easy Exit Listing Program<br />
When you sell your home with Premier Homes NW, you can cancel your<br />
listing at any time. No hassles, no worries. It’s simple:<br />
• You can cancel your listing at any time<br />
• You can relax, knowing you won’t be locked into a lengthy contract<br />
• You will enjoy the highest caliber of service from a professional<br />
confident enough to make this offer<br />
We have a very strong opinion about real estate service. We absolutely<br />
subscribe to the notion that if you’re unhappy with the level of service<br />
you receive for any reason, you should have the power to fire your agent.<br />
It takes a strong belief in the quality of our service to make this kind of<br />
offer, and we are proud to make it, as we never settle for anything less<br />
that the highest professional standards. We are so confident that you will<br />
be happy with our service and results that we put it in writing – We<br />
always stand behind our service.
Welcome
We realize that you have a choice when hiring an agent to help you sell<br />
your home and truly appreciate the opportunity to present my proven<br />
approach and the results I’ve achieved for our clients. As your agent,<br />
there are several services you can expect me to provide, including:<br />
• Accurately pricing your home.<br />
• Enhancing the perceived - and real - value of your home, enabling<br />
you to command a higher asking price.<br />
• Providing unmatched marketing including professional staging,<br />
photography, video and custom property web sites.<br />
• Securing a qualified buyer within your specific time frame.<br />
• Helping you avoid the two main reasons sales fall apart - low lender’s<br />
appraisals and problems with the home inspection.<br />
Regardless of the price of your home, when you hire us as your Realtor,<br />
both you - and your home - will be prepared for a successful sale.<br />
Warm Regards,<br />
Brandon Stephens
What people<br />
are saying!
“Brandon is by far the best real estate agent that has ever assisted me in the<br />
purchase of a home. He is very knowledgeable in all aspects of the real estate<br />
market and process for home buying. In the future, I will hire Brandon in a<br />
heartbeat to sell my home. One thing that really stands out with Brandon is<br />
that he is very responsive with communications and follows through very<br />
quickly with what he says he will do. I have very high expectations when it<br />
comes to moving things along quickly and accurately and Brandon always<br />
met and exceeded my expectations and managed to always stay a step<br />
ahead which I really appreciated. I highly recommend Brandon to be your real<br />
estate broker- you will not be disappointed.”<br />
– Richard Cavizel<br />
“We just recently bought a home in Olympia, WA with Brandon as our realtor<br />
and then sold our old home with him as well. The process was pretty stressful,<br />
as it all went so fast, but Brandon made it go smoother than we could imagine.<br />
His attention to every detail was amazing. He is a very hard worker and you can<br />
tell he loves his job. Our old house was on the market for less than 4 days! We<br />
were soooo happy!”<br />
– Jody Yowell<br />
“Brandon was fantastic in this entire process. From the beginning of looking at<br />
places, all the way through to closing, he was there, helping. I would HIGHLY<br />
recommend Brandon!!”<br />
– Tim Street<br />
“Brandon assisted me with the sale of my father's house after he passed away.<br />
Brandon was very tactful in providing feedback on what needed to be done to<br />
the house in order to put it on the market and make it competitive. He also<br />
provided names of contractors when required and met them at the house<br />
during the day when I couldn't, due to work, in order to get estimates. He kept<br />
me informed and stayed in touch during the entire process of cleaning out,<br />
fixing and putting the house up for sale. I was very pleased that we got a full<br />
price offer within a week of the house being for sale.!”<br />
– April West Baker
“This property was sold as part of an estate. Brandon advice was followed and<br />
led to helping me prepare the property for sale. Helpful and polite throughout<br />
the process I would heartily recommend him. Would definitely use again to buy<br />
or sell property in the future.”<br />
– Joe<br />
“Brandon went above and beyond to help us find a home. In addition, as we<br />
had a problem with the bank making many mistakes, Brandon was there to<br />
help us through the mess. Since it took so long for the bank to rectify its<br />
mistakes, Brandon continued to take us out to the house to let people in to give<br />
us estimates.<br />
I now am going to have him list our home to sell. I didn't know Brandon before<br />
this experience. However, I am extremely happy that we found him.”<br />
-Madelin White<br />
“It has been a pleasure working with Brandon to sell my home. He has been<br />
very helpful, especially during the time that my home was vacant. My home<br />
was a unique property and Brandon was very good at coming up with ideas to<br />
help it sell.<br />
- Andy & Supritah Gowda<br />
“Brandon was always diligent, Courteous and on time. He never questioned<br />
what it was that I wanted and was able to quickly respond with multiple<br />
choices when I changed the parameters of my wishes for the best home I could<br />
get for the money. I would recommend Brandon to any one, especially if you’re<br />
new in the property game, for finding the best locations for the best price!”<br />
-Chris & Jodi Erickson<br />
“Brandon is really straightforward, diligent and has integrity. He was great to<br />
work with and made sure to point out all the pros and cons of each house<br />
without pressuring me. I'd recommend him to my friends. He helped me find the<br />
perfect house!!”<br />
-Juliet Denison
UNDERSTANDING HOW BUYERS EVALUATE HOMES
UNDERSTANDING HOW<br />
BUYERS EVALUATE HOMES<br />
The marketing I will do to promote your home has only<br />
one purpose - to increase awareness among potential<br />
buyers leading to in-person showings.<br />
Once buyers reach your front door, the job of marketing<br />
is over.<br />
Your home must now compete with other homes in two<br />
areas;<br />
Features and Price.<br />
If your home has more features that appeal to buyers -<br />
or your home is priced lower than comparable homes -<br />
your home will stand out as the better value.<br />
Conversely, if your home lacks the features that<br />
potential buyers desire, your only option is to compete<br />
on price.<br />
To be effective, your home should stand out as one of<br />
the top two to three best values in your immediate<br />
market place.
PRICE $$ $$<br />
PRICING YOUR HOME FOR A SUCCESSFUL SALE<br />
Factors that Influence Market Value<br />
• Supply & Demand<br />
• Economic Conditions<br />
• Asking & Selling Prices of Competing Homes<br />
• Your Home’s Condition<br />
• Buyer’s Perception of Your Home<br />
Factors with Little or No Influence on Market Value<br />
• The Price the Seller Paid for the House<br />
• The Seller’s Expected Net Proceeds<br />
• The Amount Spent on Improvements
Pricing your home accurately is the most effective<br />
way to ensure a successful sale. Allow me to repeat<br />
that - pricing your home accurately is the most<br />
effective way to ensure a successful sale.<br />
No amount of marketing can sell an overpriced home.<br />
Many sellers are tempted to list their home with the<br />
agent who quotes the highest price.<br />
Please keep in mind, the agent doesn’t set the price,<br />
the seller doesn’t set the price - the market will set<br />
the price, or value, for your home.
CONDITION<br />
PREPARING YOUR HOME FOR A SUCCESSFUL SALE<br />
In a Maritz Research poll, 63%<br />
of buyers responded that<br />
they would pay more for a<br />
house that is move-in ready.
With the typical agent, you only discover potential<br />
deal-killing repairs after you are already under<br />
contract - when the buyer hires a home inspector to<br />
scrutinize every aspect of your home.<br />
When you list - and close - your home with me, I’ll<br />
pay for a pre-listing inspection by one of South<br />
Sounds most experienced, and respected, inspection<br />
firms.<br />
Discovering and repairing problems early in the<br />
marketing process places you in control, eliminating<br />
the stress of making repairs on the buyer’s schedule.<br />
Having your house in move-in condition also helps<br />
you avoid delays to closing and demonstrates to<br />
buyers, agents and the buyer’s home inspector that<br />
your house has been very well maintained. We want<br />
buyers to focus on how they would live in your home<br />
- not what they would have to repair.<br />
Additionally, your house will stand out from the<br />
competition as a better value and command a higher<br />
price.<br />
I will also recommend trustworthy, professional<br />
contractors to address any repairs that are needed.<br />
The extent that these repairs are made will directly<br />
affect your listing price. You have the ability to<br />
command a higher asking price, and substantiate it,<br />
when your home is in top condition.
CONDITION<br />
HOME STAGING
Once we have had your home inspected<br />
and made the necessary repairs we will<br />
focus on presentation. You will only get<br />
one opportunity to make a positive first<br />
impression with potential buyers. Well<br />
staged homes look better, photograph<br />
better, show better and sell faster than<br />
non-staged homes.<br />
When you list - and close - your home<br />
with me, I will pay for a staging<br />
consultation with one of the South<br />
Sounds most experienced professional<br />
stagers.<br />
Home staging is not decorating.<br />
Decorating appeals to the person living<br />
in the house; staging is positioning the<br />
home to appeal to the psychological<br />
needs of buyers by creating a series of<br />
impressions that build an emotional<br />
connection to help buyers imagine living<br />
in the home. An AOL Money & Finance<br />
poll revealed that 87% of respondents<br />
said home presentation makes the<br />
difference in most sales.<br />
Also, while many agents overlook the<br />
presentation of your home and push for<br />
price reductions, the problems, whether<br />
perceived or real, still exist.
CONDITION<br />
HOME WARRANTY
While your home is listed with me, it will be covered<br />
by a nationally-recognized home warranty from<br />
Home Warranty of America. The benefit to you is that<br />
many of the normal day-to-day repairs are covered<br />
under this plan while your home is listed.<br />
When you list - and close - your home with me, I will<br />
pay to have a Home Warranty of America transferred<br />
to your buyer.<br />
By advertising a comprehensive warranty for your<br />
home, we increase buyer confidence in your home<br />
and set you apart from the competition.
Marketing<br />
MARKETING YOUR HOME FOR A<br />
SUCCESSFUL SALE
Your home is now priced accurately and looks great.<br />
Let’s show it off!<br />
The marketing of your home will reflect an<br />
established history of how buyers search for, and<br />
purchase, homes.<br />
• 95% of buyers use the Internet during their home<br />
search.<br />
• 85% of all home sales in the South Sound are<br />
co-brokered. This means there is a listing agent who<br />
represents you, the seller, and another agent who<br />
represents the buyer of your home. As a result,<br />
marketing to Realtors is our most productive activity.<br />
• The most effective way to get the attention of<br />
productive agents and buyers is through accurate<br />
pricing and great photography.
MARKETING<br />
PROFESSIONAL PHOTOGRAPHY
After your home is staged, we will pay to have your home<br />
photographed by a professional photographer.<br />
With 95% of buyers using the Internet to search for homes,<br />
professional photography is essential to any<br />
comprehensive marketing plan.<br />
More people will view your home online than will ever visit<br />
it personally. Getting, and holding, their attention online<br />
with professional photography is one way to increase the<br />
probability of an in-person showing.<br />
“Buyers perceive homes with professional photography to<br />
be worth, on average, 12% more than the actual price.”<br />
-The Wall Street Journal
Marketing<br />
INTERNET MARKETING
Your home will be prominently featured with a<br />
showcase listing on Realtor.com, the top real estate<br />
web site in the nation.<br />
Features of your showcase listing include:<br />
• Up to 25 oversized photos<br />
• Detailed descriptions of your home.<br />
• High-definition virtual tour<br />
• Interactive maps<br />
• Open house notices<br />
• Lead generation forms for potential buyers
Marketing<br />
INTERNET MARKETING
I will place your home on 500 of the world’s leading<br />
real estate web sites for unmatched exposure.<br />
Here are just a few of the sites where your home will<br />
be found. . .
Marketing<br />
INTERNET MARKETING
Your home will be featured in many of our real estate<br />
web sites where it can be seen by hundreds of daily<br />
visitors.<br />
Your home is also directly accessible by more than<br />
600 Leading Real Estate Companies in the World<br />
affiliates with offices across the country and around<br />
the world.<br />
Additionally, all open houses are promoted on our<br />
web site, increasing the exposure of your home.<br />
Here is list of sites where your home will be featured:<br />
• http://premierhomesnw.com<br />
• http://nwhomeexperts.com<br />
• http://FortLewisAreaRealEstate.com<br />
• http://NwAffordableHomes.com<br />
• More…
Marketing<br />
SOCIAL MEDIA MARKETING
Your home will also<br />
be marketed<br />
extensively on<br />
Facebook, the<br />
world’s leading<br />
social media site.<br />
We will market your<br />
home using several<br />
proven approaches,<br />
including<br />
highly-targeted ads<br />
photos and more.
Marketing<br />
INTERACTIVE MOBILE<br />
MARKETING
Your home will be available on mobile web sites that can<br />
be accessed from any smart phone, replacing the need for<br />
paper flyers.<br />
There are numerous advantages for you;<br />
• Potential buyers are able to immediately access a<br />
detailed description, along with the professional<br />
photography of your home.<br />
• Unlike paper flyers, we receive an immediate<br />
notification with the potential buyer’s cell phone number,<br />
allowing us to follow up while the prospective buyer is still<br />
in your neighborhood. With a paper flyer, we have to wait<br />
until they call us - if they ever do.<br />
• This technology is the flyer box that is never empty.<br />
Nothing is more frustrating to potential buyers - and sellers<br />
- than an empty flyer box!
WHAT ELSE YOU CAN EXPECT FROM US<br />
Service
In addition to the services we’ve covered, you can<br />
expect us to provide the following:<br />
• Attentive one-on-one service. The responsibility of<br />
managing the sale of your home is never passed off<br />
to other agents or assistants. We can be present for<br />
every showing to ensure your home is presented<br />
properly and to gather valuable feedback.<br />
• Regular communications regarding every<br />
aspect of our efforts and the results of those<br />
efforts as well as any changes in the market,<br />
including new listings,<br />
price changes of<br />
competing homes,<br />
sales and how we<br />
should re-position<br />
your property to<br />
remain competitive.<br />
• Assistance<br />
negotiating offers and<br />
preparing contracts.<br />
• Attending the closing<br />
to ensure all contract<br />
provisions have been<br />
met and that you are<br />
fully satisfied with the<br />
results of your sale.
THANK YOU<br />
Thank you for the privilege and opportunity to work<br />
with you. As always, feel free to call us if you have any<br />
questions. We look forward to meeting with you and<br />
helping you achieve a successful sale.<br />
Brandon Stephens<br />
Broker<br />
Premier Homes NW<br />
Abbey Realty<br />
4621 Lacey Blvd SE<br />
Lacey WA 98503<br />
Office: 360-459-0428<br />
Brandon’s Cell: 360-888-3033<br />
Brandon@premierhomesnw.com