Galeria Malta Presentation_video

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TARGETED MARKETING TO SUPPORT THE VISION
80% of the budget invested in activity to achieve strategic goals of footfall and turnover goals: • Repositioning of the centre • Turnover generation campaigns • Family friendly activations • Local community support VEHICLES • All-stores lotteries and ‘buy and get’ campaigns to drive turnover increases with a target of +10% entry to the lottery • Targeted actions for individual tenants, groups of tenants (cross-sale actions), categories promotions (e.g. shoes and accessories special prices + ‘buy and get’) • VIP Club promotions rewarding clients that spend the most • Popular licensed events for kids (Lego, Minecraft) • Events such as WOŚP, The Color Run (up to 15 000 extra traffic for the centre per event) • A series of events to attract each target customer group with an average footfall increase of 10% y-o-y for each event
Page 1 and 2: THE FUTURE OF RETAIL AT GALERIA MAL
Page 3 and 4: A NEW MALTA Galeria Malta is one of
Page 5 and 6: UNIQUE CUSTOMER, UNIQUE ROLE IN THE
Page 7 and 8: MODERN FAMILIES WITH CHILDREN MEET
Page 9 and 10: STUDENTS MEET NATALIA AND JULIA Nat
Page 11 and 12: UNIQUE OFFER There are 60 unique br
Page 13 and 14: ENVIRONMENT Malta is known for the
Page 15 and 16: THE NEW VISION
Page 17 and 18: POWERFUL BUSINESS GOALS FOR 2018 FO
Page 19 and 20: ADDING MORE UNIQUE ATTRACTIONS UNIQ
Page 21 and 22: THE FACTS AND FIGURES
Page 23 and 24: COMMITMENT TO A SUCCESSFUL PARTNERS
Page 25: THE FUTURE OF RETAIL CHANGING THE R

Galeria Malta Presentation_video

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