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7 disciplines<br />
3 phases<br />
...with each<br />
interlinked<br />
discipline being a<br />
cog in a dynamic<br />
process...<br />
<strong>Beyond</strong> <strong>Brand</strong> delivers<br />
a systemised methodology<br />
through seven disciplines<br />
across three phases.<br />
All seven disciplines:<br />
Purpose, Audience,<br />
Approach, Channels, Offer,<br />
Advantage and Evolution are<br />
applied across each of the<br />
three phases of Discovery,<br />
Design and Delivery.<br />
“They work<br />
together rather<br />
like the movement<br />
of a fine Swiss watch,”<br />
Craig observes, “with each<br />
interlinked discipline, being a<br />
cog in a dynamic process that<br />
drives customer experience<br />
forward in an exciting way.”<br />
1<br />
>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>><br />
2<br />
Discovery Design Delivery<br />
3<br />
6 | beyondbrand.eu
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