11 months ago

Beyond Brand Our Story

7 disciplines 3 phases

7 disciplines 3 phases ...with each interlinked discipline being a cog in a dynamic process... Beyond Brand delivers a systemised methodology through seven disciplines across three phases. All seven disciplines: Purpose, Audience, Approach, Channels, Offer, Advantage and Evolution are applied across each of the three phases of Discovery, Design and Delivery. “They work together rather like the movement of a fine Swiss watch,” Craig observes, “with each interlinked discipline, being a cog in a dynamic process that drives customer experience forward in an exciting way.” 1 >>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>> 2 Discovery Design Delivery 3 6 |

Varied learning approach Beyond Brand offers a selection of approaches, each tailored to suit a favoured learning style. There are online tools, face to face workshops and a range of specialists ready to access, but the objective is always the same: to deliver understanding and knowledge into the hands of the SME so that they can cost effectively put the customer at the very heart of their business. “It’s so much more than just another customer service programme though,” Craig adds, “Beyond Brand focuses on the concepts and strategies needed to create an amazing experience throughout all parts of a business. It’s about creating loyalty and clear blue water between brands and their competitors. Ultimately it’s about creating an amazing experience which will in turn deliver growth, better profits and reduced cost.” creating an amazing experience... 7 |