DESIGN DEVELOPMENT final thing

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New Retailing Strategy pitch ■ ■ ■ ■ My intention is to create a modern fun and interactive store where the new technology will be well used and appreciated by Urban Outfitters’ young Target Audience. I want to pitch my new retailing strategy because I believe it could change the young customers’ perspective of Urban Outfitters – resulting in the gain of customers. Though originally it was created as an urban renewal/ vintage brand, my ideas are to introduce modern trends; one being the use of make up – which is very popular amongst teenagers at the moment, and merge it with the innovative idea of virtual mirrors to create a virtual makeup booth and lastly, have mini vending machines with cheap necessities that are always needed and extremely useful. I hope that Urban Outfitters’ teen audience will like this idea because its different and exciting, no<strong>thing</strong> that they have seen before, only if they have visited high end stores or stores that aren’t really suited to their TA (e.g. Harvey Nics and John Lewis). It will benefit the company by boosting the social media accounts, as I will use them as advertisement, which could be portrayed as a word of mouth advertisement, useful to the retailer because its free!
Concept 1 – Virtual Mirrors ■ ■ ■ ■ The concept of virtual mirrors is to modify the appearance of the consumers clothes, hairstyle, make-up or accessories which is a fun and interactive way of modernizing their shopping experience. The advantages of including virtual mirrors in stores is they are very unique and unusual feature and usually only make an appearance in very high end stores, like Harvey Nics. When visiting high end shops around Nottingham I didn’t notice any unique aspects like this, therefore it is likely to be very popular and obviously unique to the store. I feel it will be achievable to have three or four small mirrors in urban outfitters, my idea is that groups of friends can go into the booth, use the mirror to reapply make up and take selfies and post them using the hashtags #urbanvirtual. I will also need to advertise the new concept in the windows, or place the booths close to the windows so that they are clearly visible to footfall and existing customers. The only disadvantages of my idea is that it is an expensive option, but if I can use advertisement to attract consumers in to store then it will be worth while.
Page 1: DESIGN DEVELOPMENT OF URBAN OUTFITT
Page 5 and 6: Concept 3 - Vending Machines ■
Page 7 and 8: #urbanvirtual #urbanvirtual #urbanv
Page 9 and 10: Design Development These diagrams s
Page 11 and 12: FINAL OUTCOMES

DESIGN DEVELOPMENT final thing

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