Global Sanitary Napkin Market Share, Research, Price Trends and Forecast 2017-2022

Report Description and Highlights
Report Description
Highlights of the global sanitary napkin market:
• Improved economic conditions have led to the availability and affordability of sanitary napkins.
• Menstrual pad is the most popular product type.
• Asia-Pacific represents the largest market, followed by Europe.
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Various government and NGO entities have initiated projects to spread awareness about feminine
hygiene, especially in the developing nations. This has increased the demand for sanitary napkin in
these regions. In line with this, manufactures are producing low-cost products. They are also focussing
on product diversification, thereby expanding the consumer-base for sanitary napkins in both the
developed and developing regions. The market is also being driven by aggressive promotions and
marketing strategies adapted by the major players. Increasing disposable income of consumers and
organised retail market are some of the other factors leading to a rise in the demand for premium
products. Owing to the aforementioned factors, the market is projected to reach a value of more than
US$ 18 Billon, exhibiting a CAGR of around 4%.
The global sanitary napkin market is segmented on the basis of product type, including menstrual pad
and pantyliner. Amongst these, menstrual pad dominates the market, representing the most popular