Concept Presentation_ROUND_2_PITTI V4
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<strong>PITTI</strong> UOMO<br />
FASHION FORWARD<br />
VISITORS ARE INVITED TO EXPLORE A SCULPTURAL LANDSCAPE WHICH SHOWCASES AND CELEBRATES<br />
THE NATURAL MATERIALS USED TO MAKE BIRKENSTOCK PRODUCTS.<br />
AT THE FASHION-FORWARD <strong>PITTI</strong> UOMO, THE DESIGN OF THE TRADE STAND CELEBRATES THE ARTISANAL HERITAGE<br />
OF THE BIRKENSTOCK BRAND. CONTOURS ARE INSPIRED BY THE FORM OF THE ORIGINAL BIRKENSTOCK SHOE, <br />
CREATING AN UNDULATING TERRAIN THROUGHOUT THE DESIGN EXECUTION.<br />
THE ENVIRONMENT TRANSPORTS YOU FROM THE OUTSIDE WORLD AND INTO THE WORLD OF BIRKENSTOCK.<br />
SURFACES DOUBLE AS SETTINGS FOR RELAXATION, ENCOUNTERS AND MEETINGS,<br />
OTHERS FORM PRODUCT DISPLAYS AND WALKWAYS. <br />
THIS IS A SPACE TO EXPLORE, TO ENGAGE AND CONNECT WITH THE BIRKENSTOCK BRAND IN A RELAXING ENVIRONMENT.
<strong>PITTI</strong> UOMO<br />
BIRKENSTOCK
natural CONTOURS<br />
CONCEPT 1
<strong>PITTI</strong> UOMO<br />
BIRKENSTOCK<br />
NATURAL CONTOURS / CONCEPT 1<br />
PLAN VIEW<br />
bar / refreshment<br />
seating<br />
15740<br />
parete personalizzabile<br />
back of house storage<br />
product display<br />
planting<br />
seating<br />
seating<br />
dj booth<br />
entry<br />
birkenstock container<br />
6055<br />
entry footpath<br />
parete personalizzabile<br />
5445 19570
<strong>PITTI</strong> UOMO<br />
BIRKENSTOCK<br />
NATURAL CONTOURS / CONCEPT 1<br />
Bar / refreshments<br />
Seating<br />
DJ Booth
<strong>PITTI</strong> UOMO<br />
BIRKENSTOCK<br />
NATURAL CONTOURS / CONCEPT 1 OPTION A<br />
PLAN VIEW<br />
PLWOOD<br />
PLWOOD<br />
Plywood (Natural)<br />
CONCRETE PAVEMENT<br />
Concrete pavement<br />
CONCRETE PAVEMENT<br />
Water pools<br />
WATER POOLS<br />
WATER POOLS<br />
CORK<br />
Cork<br />
CORK<br />
Leather<br />
GREENERY<br />
Greenery<br />
GREENERY<br />
GREENERY<br />
FORTEZZA DA BASSO - ARCHIVI 3<br />
Existing site - Stone landscaping<br />
EXISTING SITE - STONE<br />
LANDSCAPING<br />
GREENERY<br />
BIRKENSTOCK - <strong>PITTI</strong> UOMO<br />
pattern<br />
0 1 2 4m SK.02 - GENERAL ARRANGEMENT OP. 1<br />
REVISION B<br />
SCALE 1:100@ A3<br />
DATE 14 NOVEMBER 2017<br />
Felt<br />
FORTEZZA DA BASSO - ARCHIVI 3<br />
EXISTING SITE - STONE<br />
LANDSCAPING
<strong>PITTI</strong> UOMO<br />
BIRKENSTOCK<br />
NATURAL CONTOURS / CONCEPT 1 OPTION B<br />
PLAN VIEW<br />
PLWOOD<br />
Plywood (Stained)<br />
Concrete pavement<br />
CONCRETE PAVEMENT<br />
Water pools<br />
WATER POOLS<br />
CORK<br />
Cork<br />
Leather<br />
GREENERY<br />
Greenery<br />
GREENERY<br />
FORTEZZA DA BASSO - ARCHIVI 3<br />
Existing site - Stone landscaping<br />
EXISTING SITE - STONE<br />
LANDSCAPING<br />
BIRKENSTOCK - <strong>PITTI</strong> UOMO<br />
pattern<br />
0 1 2 4m SK.02 - GENERAL ARRANGEMENT OP. 1<br />
REVISION B<br />
SCALE 1:100@ A3<br />
DATE 14 NOVEMBER 2017<br />
Felt
<strong>PITTI</strong> UOMO<br />
BIRKENSTOCK<br />
NATURAL CONTOURS / CONCEPT 1<br />
FPO / AWAITING UPDATED VISUAL<br />
RSPECTIVE 01 - OPTION 01
<strong>PITTI</strong> UOMO<br />
BIRKENSTOCK<br />
NATURAL CONTOURS / CONCEPT 1<br />
Place for meeting / encounter Projection Signage Projection Soft, warm lighting mimicking daylight<br />
Projection<br />
RSPECTIVE 01 - OPTION 01<br />
KEY CONCEPTS<br />
Projections<br />
Trees<br />
Layered contours to form<br />
footwear display.<br />
Vitra Cork stools<br />
Leather inlays to contours<br />
Signage
<strong>PITTI</strong> UOMO<br />
BIRKENSTOCK<br />
NATURAL CONTOURS / CONCEPT 1<br />
(CORK FLOOR OPTION)<br />
Leather JOSH<br />
Concrete Cork to walls<br />
Water pool<br />
Plywood<br />
Cork to walls floor<br />
Soft, warm lighting mimicking daylight Concrete<br />
WRITE HERE<br />
RSPECTIVE 01 - OPTION 01<br />
MATERIALITY<br />
Trees Cork Plywood (Natural) Leather inlays to contours Black Kauchuk Greenery Water pools<br />
Felt Concrete
<strong>PITTI</strong> UOMO<br />
BIRKENSTOCK<br />
NATURAL CONTOURS / CONCEPT 1<br />
(TIMBER FLOOR OPTION)<br />
MATERIALITY Trees Cork Plywood + stained plywood Leather inlays to contours Black Kauchuk Greenery Water pools<br />
Felt Concrete
<strong>PITTI</strong> UOMO<br />
BIRKENSTOCK<br />
NATURAL CONTOURS / CONCEPT 1<br />
PD<br />
PD<br />
PD<br />
PD<br />
PD<br />
PD<br />
PD<br />
PD<br />
PD<br />
PD<br />
PD<br />
PD<br />
PD<br />
RSPECTIVE 01 - OPTION 01<br />
PRODUCT DISPLAY<br />
Layered contours to form footwear display.<br />
PD<br />
*denotes product display<br />
Layered contours to form footwear display.<br />
Edge treatment to mimic the edge of a<br />
Birkenstock. Cork and leather surfaces with<br />
black Kauchuk below.
<strong>PITTI</strong> UOMO<br />
BIRKENSTOCK<br />
NATURAL CONTOURS / CONCEPT 1<br />
ERSPECTIVE 01 - OPTION 01<br />
PROJECTION<br />
Projection will be integrated into the space to add<br />
another dimension to the environment and experience.<br />
A mixture of imagery inspired by nature as well as more<br />
product focused can be switched across all three walls.
<strong>PITTI</strong> UOMO<br />
BIRKENSTOCK<br />
NATURAL CONTOURS / CONCEPT 1<br />
PERSPECTIVE 01 - OPTION 01<br />
PROJECTION<br />
Projection will be integrated into the space to add<br />
another dimension to the environment and experience.<br />
A mixture of imagery inspired by nature as well as more<br />
product focused can be switched across all three walls.
<strong>PITTI</strong> UOMO<br />
BIRKENSTOCK<br />
NATURAL CONTOURS / CONCEPT 1<br />
PERSPECTIVE 01 - OPTION 01<br />
PROJECTION<br />
Projection will be integrated into the space to add<br />
another dimension to the environment and experience.<br />
A mixture of imagery inspired by nature as well as more<br />
product focused can be switched across all three walls.
GEOMETRIC CONTOURS<br />
CONCEPT 2
<strong>PITTI</strong> UOMO<br />
BIRKENSTOCK<br />
GEOMETRIC CONTOURS / CONCEPT 2<br />
PLAN VIEW<br />
bar / refreshment<br />
seating<br />
15740<br />
parete personalizzabile<br />
back of house storage<br />
product display<br />
planting<br />
seating<br />
seating<br />
dj booth<br />
entry<br />
birkenstock container<br />
6055<br />
entry footpath<br />
parete personalizzabile<br />
5445 19570
<strong>PITTI</strong> UOMO<br />
BIRKENSTOCK<br />
NATURAL CONTOURS / CONCEPT 1<br />
Bar / refreshments<br />
Seating<br />
DJ Booth
<strong>PITTI</strong> UOMO<br />
BIRKENSTOCK<br />
GEOMETRIC CONTOURS / CONCEPT 2 OPTION A<br />
PLAN VIEW<br />
PLWOOD<br />
Plywood (Natural)<br />
Concrete pavement<br />
CONCRETE PAVEMENT<br />
Water pools<br />
WATER POOLS<br />
CORK<br />
Cork<br />
Leather<br />
GREENERY<br />
Greenery<br />
GREENERY<br />
FORTEZZA DA BASSO - ARCHIVI 3<br />
Existing site - Stone landscaping<br />
EXISTING SITE - STONE<br />
LANDSCAPING<br />
BIRKENSTOCK - <strong>PITTI</strong> UOMO<br />
pattern<br />
0 1 2 4m SK.02 - GENERAL ARRANGEMENT OP. 1<br />
REVISION B<br />
SCALE 1:100@ A3<br />
DATE 14 NOVEMBER 2017<br />
Felt
<strong>PITTI</strong> UOMO<br />
BIRKENSTOCK<br />
GEOMETRIC CONTOURS / CONCEPT 2 OPTION B<br />
PLAN VIEW<br />
PLWOOD<br />
Plywood (Stained)<br />
Concrete pavement<br />
CONCRETE PAVEMENT<br />
Water pools<br />
WATER POOLS<br />
CORK<br />
Cork<br />
Leather<br />
GREENERY<br />
Greenery<br />
GREENERY<br />
FORTEZZA DA BASSO - ARCHIVI 3<br />
Existing site - Stone landscaping<br />
EXISTING SITE - STONE<br />
LANDSCAPING<br />
BIRKENSTOCK - <strong>PITTI</strong> UOMO<br />
pattern<br />
0 1 2 4m SK.02 - GENERAL ARRANGEMENT OP. 1<br />
REVISION B<br />
SCALE 1:100@ A3<br />
DATE 14 NOVEMBER 2017<br />
Felt
<strong>PITTI</strong> UOMO<br />
BIRKENSTOCK<br />
GEOMETRIC CONTOURS / CONCEPT 2
<strong>PITTI</strong> UOMO<br />
BIRKENSTOCK<br />
GEOMETRIC CONTOURS / CONCEPT 2<br />
Place for meeting / encounter Projection Signage Projection Soft, warm lighting mimicking daylight<br />
Projection<br />
KEY CONCEPTS<br />
Projections<br />
Trees<br />
Layered contours to form<br />
footwear display.<br />
Vitra Cork stools<br />
Leather inlays<br />
Signage
<strong>PITTI</strong> UOMO<br />
BIRKENSTOCK<br />
NATURAL GEOMETRIC CONTOURS / / CONCEPT 1 2<br />
Cork<br />
Cork to walls<br />
Water pool<br />
Plywood<br />
Cork Corkto walls<br />
Soft, warm lighting mimicking daylight<br />
Leather JOSH<br />
Concrete<br />
WRITE HERE<br />
MATERIALITY<br />
Trees Cork Leather inlays to contours Leather inlays to contours Black Kauchuk Greenery Water pools<br />
Felt Concrete
<strong>PITTI</strong> UOMO<br />
BIRKENSTOCK<br />
GEOMETRIC CONTOURS / CONCEPT 2<br />
PD<br />
PD<br />
PD<br />
PD<br />
PD<br />
PD<br />
PD<br />
PD<br />
PD<br />
PD<br />
PD<br />
PD<br />
PD<br />
PD<br />
PRODUCT DISPLAY<br />
Layered contours to form footwear display<br />
PD<br />
*denotes product display<br />
Layered contours to form footwear display.<br />
Edge treatment to mimic the edge of a<br />
Birkenstock. Cork and leather surfaces with<br />
black Kauchuk below.
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