Retail Chronicles_ Volume-2_Issue8_16-30November

More documents

Recommendations

Info

FAILURE IS AN OPTION HERE. IF THINGS ARE NOT FAILING, YOU ARE NOT INNOVATING ENOUGH - elon musk
NEW IN THE CITY By Aditi Barde Indian cricket skipper Virat Kohli has launched his athleisure brand One8 in collaboration with German sports lifestyle brand Puma, which is providing design, product, retail and communication channels for the brand. Athleisure and performance apparels are currently there under One8 whereas footwear and accessories will be introduced in the upcoming season.Kohli and Puma were in talks for the past six months and now the brand One8 has come into realisation. “The One8 range is very close to my heart. It is my way of calling out to Indians to Come Out and Play, because feeling fit and looking active is a simple step 1 towards leading a more active lifestyle. The collection is very versatile and is a mix of fashion and functionality. I have been deeply invested in the design and ideation behind the products, with PUMA designers even browsing through my wardrobe for inspiration! Partnering with PUMA to create One8 is also great because the brand is such a fit with my personality and will ensure that ‘brand One8’ is constantly evolving,"said Kohli who is also the brand ambassador of Puma. One8 To add one more feather in his cap, Kohli becomes the first Indian sportsperson to sign a Rs 100-crore plus endorsement deal with a single brand.Kohli has struck a massive deal with lifestyle brand Puma worth Rs. 110 crore for an eight year period. According to the report, bulk of the endorsement deal, estimated between Rs 12 to 14 crore annually, is locked up in fixed payout. Abhishek Ganguly, MD of Puma India expressed his excitement to collaborate with Kohli and also said that Puma will continue to create opportunities to inspire Indians to adopt fitness and sports in everyday life. One8 has its collection at all the Puma stores spread across the country and also on their online shopping portal.It will also be on Myntra by November end. 02
Page 1: in The City: New One8 of Results De
Page 5 and 6: ore Cons Demonetisation wrecked the
Page 7 and 8: 06 Looking at this information, it
Page 9 and 10: 08 Amazon India doubles its war che

Retail Chronicles_ Volume-2_Issue8_16-30November

Create successful ePaper yourself

Delete template?

Save as template?