Pioneer Exchange

Continued from page 3
Things to watch
for in 2017
On the Run
A Parkland committee is working closely with
retail specialist Jackman Reinvent to update the
On the Run brand, which will be the convenience
offering nationally regardless of the fuel brand
out front. The design stage is expected to be
complete early in the New Year.
On the Run, acquired by Parkland in October,
is a convenience store brand developed
by ExxonMobil, used at Exxon and Mobil stations
in Canada and the United States, and at Esso and
Mobil stations internationally.
The name On the Run is used, untranslated,
around the world, except in the Quebec, where
it is known as Marché Express, and in Argentina,
where some gas stations have used the name
Tigermarket instead ESSO Shop or On the Run
since 2001.
POS promotional tablet
Results from a 10-store pilot test on a new
customer-facing tablet technology that
automatically prompts relevant promotions
or related products when a customer makes a
purchase. The test is to determine how effective
the technology will be in helping to boost
conversion rates.
Ready for Business
The new Ready for Business model launches in
January 2017 and includes scoring in three major
areas: Customer Service, Facility Management
and Business Results.
READY FOR BUSINESS 2016
PG. 4