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”We will continue to work with the same five focus areas as before, but as a new CEO, I will especially focus on internal market development, ie work with local operators and municipalities in rusting Greenland to the increasing number of tourists. It is important that this happens in cooperation with the industry to ensure sustainable development.” Says the new CEO of Visit Greenland Julia Pars. She will start in her new position February 1st, 2018. Spotlight on local operators in tourism Julia Pars, the new CEO of Visit Greenland, will work closely with the private operators in the different areas of Greenland. Tourism is growing in Greenland, which means new and exciting challenges for the industry. For the last ten years, Julia Pars has been Director at Greenland’s national culture center, Katuaq, and she comes with relevant experience in both experience economy and leadership. Julia has an MBA from Henley Business School (UK) and is also a graduate in tourism economics. Julia has previously been influential in Greenland’s tourism industry as she worked in various positions at Greenland Tourism from 1992 to 2007, including Deputy Director. Julia has in-depth knowledge of Greenland in its entirety. She is originally from Ilulissat but has lived in Nuuk for many years. Even though Julia has not been directly involved in tourism in the last ten years, she has closely followed the positive development of the industry and, not least, the development of the national brand, “Pioneering Nation”, which the previous Director, Anders Stenbakken, was at the forefront of. “Both the work with national and regional branding and the work with media and agents have been instrumental in putting Greenland on the map. A clear market segmentation model has defined our tourists as adventure travellers who come to Greenland to experience the unparalleled and wild nature combined with our unique culture. With tourism on the rise at the global level, it is all the more important for Greenland to continue to be able to give our guests exclusive cultural and nature-based experiences”, Julia says For Julia Pars, the brand is a solid foundation from which Visit Greenland can work in the coming years. But there will also be more focus on developing Greenland’s tourism industry in cooperation with the regions and local operators. If the industry should be as sustainable as possible, it is vital to aim at spreading tourism throughout the entire country and throughout the entire year. That way, local operators can live off of tourism for more than just the summer months, which is the high season for tourism in Greenland. MORE TOURISTS In total, the Greenland hotels have had an increase of 13 percent in the 3rd quarter, covering the peak months of July, August and September. Figures from Greenland Statistics, which support the presumption that the tourist industry has had a great season. There are primarily foreign guests who have stayed at the hotels in the 3rd quarter, where there were 25,008 foreign guests and 18,810 Greenlandic guests. There is a greater proportion of overnight stays by foreign guests in Ilulissat than in the other regions, states the Greenland Statistics. POSITIV At the same time as the number of guests has risen, the number of hotel accommodations has also increased by a two-digit number. The increase was 11 per cent compared with the same period last year, and it was especially guests from the category "Other countries" and "Other Europe", which draw the positive trend. There are apparently fewer chartered flights in connection with cruises, which give fewer cruise guests. These tourists are spending more money in the country than the cruise guests who live and eat on board the ships. 10 >> Travel Trade OUTBOUND - Scandinavia
Smart Security in Iceland The value of adopting Smart Security principles is being highlighted at Keflavik Airport (KEF), Iceland’s biggest airport. The airport has faced rapid growth, from around two million passengers in 2010 to almost nine million in 2017. Such growth poses huge challenges, with infrastructure upgrades required to allow for a smooth passenger experience. For KEF, this included a complete revamp of the security checkpoint—a project that started in 2015—with the focus on optimizing resource utilization, adapting facilities and upgrading screening equipment and systems. While on this innovation journey, KEF participated in an IATA/ACI Smart Security workshop in 2016, and gained valuable information and insight from Smart Security guidance Keflavik Airport has responded to rapid growth by revamping its security checkpoint documentation, which helped them refine their implementation plans. Among other innovations, KEF’s use of Centralized Image Processing (CIP) and parallel loading has delivered significant operational efficiencies. CIP moves screeners away from the checkpoint, and delivers images to a central location where they are analyzed. Parallel loading—or parallel divestment—meanwhile, allows several passengers to prepare for security at once; with passengers who prepare quickly able to overtake those who require more time. In July 2017, 92% of passengers waited less than five minutes, and 99% waited less than 10 minutes Hjalti S. Hjaltason, Project Manager Airport operations at KEF, reports that— as a result of the changes—passenger throughput has increased by around 20- 25%, waiting times have decreased, and that the adaptations have been positively received by passengers and airport security staff alike. Hjaltason adds that, in July 2017, 92% of passengers waited less than five minutes, and 99% waited less than 10 minutes. KEF is now sharing its experiences with the IATA Smart Security team, to be included in Smart Security guidance documentation for the benefit of the industry. “The number of airports deriving tangible benefits from implementing Smart Security concepts is steadily increasing,” says Guido Peetermans, IATA Project Manager, Smart Security. “And we stand ready to support them every step of the way.” Promot ing Vestnorden Promote Iceland was also at World Travel Market in London to promote Vestnorden Travel Mart of which Ice land is the host in October. Inga Hlin Palsdottir, Director, Visit Iceland: “As most of you know Vestnorden Travel Mart, will take place in Akureyri located in the north region of Iceland. Vestnorden Travel Mart is the most important business-to-business trade show on the North Atlantic region focusing on the characteristics of the three nations, the Faroe Islands, Iceland and Greenland. The travel mart will take place on 2 – 4 of October 2018 and is this the 33rd time it is held. We have not yet started the planning in details, but will do this right after New Year. The goal of the Vestnorden Travel Mart is not only to establish new travel trade opportunities but also to reinforce established relationships with the key actors in the tourism field of the three destinations. We take a great pride in showcasing the best of what Icelandic Inga Hlin Palsdottir, Director, Visit Iceland (right)together with one of the hosts Arnheidur Johannsdottir, Director, Visit North Iceland. tourism has to offer and it is a great pleasure to not only introduce Iceland as a destination but also to set focus on the north region of Iceland with all that it has to offer. This trade show follows the line of our focus at Promote Iceland, to distribute tourism around the country and Iceland as an all year destination. “ Travel Trade OUTBOUND - Scandinavia
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