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Malaysia to<br />
Mat ka<br />
Johanif now director of Malaysia Tourism<br />
Promotion Board, (left) is a wellknown face in<br />
Scandinavia from running the regional office<br />
in Stockholm. Here her meets with old friends<br />
in London Pter R. Nielsen, production director<br />
at Stjernegaard Rejser, and Nasha Abdullah,<br />
Malaiadventure.<br />
To attract Scandinavian and northern<br />
European travellers, the state tourism boards<br />
of Sabah and Sarawak, together with the<br />
Langkawi Tourism and supported by inbound<br />
agents, will jointly promote packages at<br />
the upcoming Matka Nordic Travel Fair in<br />
Helsinki in 2018 from 15-18 January.<br />
Says Johanif Modh Ali, director of Malasia<br />
Tourism Promotion Board now, but also former<br />
director of Malaysia Tourism in Stockholm,<br />
responsible for the Nordic and Baltic region<br />
together with agents and tour operators at World Travel Market in London.<br />
Sabah, Sarawak and Langkawi offer cultural and nature-based attractions that<br />
appeal to these markets. Langkawi is highlighting its beaches and islands, Sabah<br />
its dive sites and Kinabalu Park, a UNESCO World Heritage Site, while Sarawak<br />
highlights the Mulu National Park, also a UNESCO World Heritage site.<br />
The appeal of the multi-destination packages is further enhanced by AirAsia’s<br />
introduction of services between Kuching and Langkawi in August as well as<br />
existing domestic flights between Sabah and Sarawak.<br />
New MICE campaign<br />
Sarawak's largest business events destination campaign, Redefining Global Tribes,<br />
an event that included a fam trip and a half-day interactive forum.<br />
Sarawak’s minister of tourism, arts, culture, youth and sports, Abdul Karim<br />
Rahman Hamzah, who inaugurated the event, revealed that the Malaysian state<br />
has won 697 meetings since the establishment of the Sarawak Convention Bureau<br />
in 2006 – through the combined effort of the bureau and its partners.<br />
The 697 meetings have translated to some 254,000 delegates and 847,000 delegate<br />
days in Sarawak, as well as injected more than RM504 million (US$117.3 million)<br />
into the local economy.<br />
Abdul Karim said: "By attempting to redefine an industry and strengthen its<br />
branding impact internationally, we have opened Sarawak’s doors wider to the<br />
world, and are actively showcasing Sarawak’s efficiency and capabilities to host<br />
prestigious business events."<br />
“Business relationships are the end goal of campaigns such as Redefining Global<br />
Tribes which aim to increase business events impact on the economy," stressed Leo<br />
Michael Toyad Abdullah, Sarawak Convention Bureau's chairman.<br />
He added: "To do so, we need to create a stronger global identity by imprinting<br />
Sarawak’s cultural values of community, unity and identity upon the business<br />
events sector internationally."<br />
Smoking ban deyayed<br />
The Thailand government has delayed enforcement of its smoking<br />
ban on Pattaya and other popular beaches to better educate the<br />
public about the cost of lighting up on the sand.<br />
Thailand’s Department of Marine and Coastal Resources has<br />
implemented a smoking and drinking ban on 20 of the country’s<br />
beaches, including Pattaya and Jomtien.<br />
This is all due to massive amount of cigarette butts being collected<br />
from public beaches and research confirms they could be harmful<br />
to the environment. The ban was to take effect Nov. 1.<br />
Under the new law, smokers could be fined up to 100,000 baht<br />
and sentenced to a year in prison.<br />
However, public backlash and unpreparedness by local officials<br />
forced the government to backpedal and postpone enforcement<br />
of the ban until Feb. 1.<br />
Pattaya clearly was unprepared to do anything about smoking<br />
on the beach. By Nov. 2 no signs had been erected on any beach<br />
and plenty of sunbathers and vendors were puffing away as<br />
normal.<br />
A few municipal police officers were seen on Pattaya Beach<br />
informing people of the ban.<br />
Kalong Pongsrisai, 43, a Jomtien Beach vendor, said she smokes,<br />
but tries to keep it on the down-low as many of her customers<br />
don’t. She said she also uses an ash tray and doesn’t throw butts<br />
on the sand.<br />
Other beaches on the banned list are Bangsaen and Tham<br />
Pang on Koh Si Chang, Mae Phim in Rayong and Laem Sing<br />
in Chanthaburi. The ban is expected to be widened to all public<br />
beachfronts eventually.<br />
Travel Trade OUTBOUND - Scandinavia