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Malaysia to<br />

Mat ka<br />

Johanif now director of Malaysia Tourism<br />

Promotion Board, (left) is a wellknown face in<br />

Scandinavia from running the regional office<br />

in Stockholm. Here her meets with old friends<br />

in London Pter R. Nielsen, production director<br />

at Stjernegaard Rejser, and Nasha Abdullah,<br />

Malaiadventure.<br />

To attract Scandinavian and northern<br />

European travellers, the state tourism boards<br />

of Sabah and Sarawak, together with the<br />

Langkawi Tourism and supported by inbound<br />

agents, will jointly promote packages at<br />

the upcoming Matka Nordic Travel Fair in<br />

Helsinki in 2018 from 15-18 January.<br />

Says Johanif Modh Ali, director of Malasia<br />

Tourism Promotion Board now, but also former<br />

director of Malaysia Tourism in Stockholm,<br />

responsible for the Nordic and Baltic region<br />

together with agents and tour operators at World Travel Market in London.<br />

Sabah, Sarawak and Langkawi offer cultural and nature-based attractions that<br />

appeal to these markets. Langkawi is highlighting its beaches and islands, Sabah<br />

its dive sites and Kinabalu Park, a UNESCO World Heritage Site, while Sarawak<br />

highlights the Mulu National Park, also a UNESCO World Heritage site.<br />

The appeal of the multi-destination packages is further enhanced by AirAsia’s<br />

introduction of services between Kuching and Langkawi in August as well as<br />

existing domestic flights between Sabah and Sarawak.<br />

New MICE campaign<br />

Sarawak's largest business events destination campaign, Redefining Global Tribes,<br />

an event that included a fam trip and a half-day interactive forum.<br />

Sarawak’s minister of tourism, arts, culture, youth and sports, Abdul Karim<br />

Rahman Hamzah, who inaugurated the event, revealed that the Malaysian state<br />

has won 697 meetings since the establishment of the Sarawak Convention Bureau<br />

in 2006 – through the combined effort of the bureau and its partners.<br />

The 697 meetings have translated to some 254,000 delegates and 847,000 delegate<br />

days in Sarawak, as well as injected more than RM504 million (US$117.3 million)<br />

into the local economy.<br />

Abdul Karim said: "By attempting to redefine an industry and strengthen its<br />

branding impact internationally, we have opened Sarawak’s doors wider to the<br />

world, and are actively showcasing Sarawak’s efficiency and capabilities to host<br />

prestigious business events."<br />

“Business relationships are the end goal of campaigns such as Redefining Global<br />

Tribes which aim to increase business events impact on the economy," stressed Leo<br />

Michael Toyad Abdullah, Sarawak Convention Bureau's chairman.<br />

He added: "To do so, we need to create a stronger global identity by imprinting<br />

Sarawak’s cultural values of community, unity and identity upon the business<br />

events sector internationally."<br />

Smoking ban deyayed<br />

The Thailand government has delayed enforcement of its smoking<br />

ban on Pattaya and other popular beaches to better educate the<br />

public about the cost of lighting up on the sand.<br />

Thailand’s Department of Marine and Coastal Resources has<br />

implemented a smoking and drinking ban on 20 of the country’s<br />

beaches, including Pattaya and Jomtien.<br />

This is all due to massive amount of cigarette butts being collected<br />

from public beaches and research confirms they could be harmful<br />

to the environment. The ban was to take effect Nov. 1.<br />

Under the new law, smokers could be fined up to 100,000 baht<br />

and sentenced to a year in prison.<br />

However, public backlash and unpreparedness by local officials<br />

forced the government to backpedal and postpone enforcement<br />

of the ban until Feb. 1.<br />

Pattaya clearly was unprepared to do anything about smoking<br />

on the beach. By Nov. 2 no signs had been erected on any beach<br />

and plenty of sunbathers and vendors were puffing away as<br />

normal.<br />

A few municipal police officers were seen on Pattaya Beach<br />

informing people of the ban.<br />

Kalong Pongsrisai, 43, a Jomtien Beach vendor, said she smokes,<br />

but tries to keep it on the down-low as many of her customers<br />

don’t. She said she also uses an ash tray and doesn’t throw butts<br />

on the sand.<br />

Other beaches on the banned list are Bangsaen and Tham<br />

Pang on Koh Si Chang, Mae Phim in Rayong and Laem Sing<br />

in Chanthaburi. The ban is expected to be widened to all public<br />

beachfronts eventually.<br />

Travel Trade OUTBOUND - Scandinavia

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