Flipbook

VOXEL RX
Visual and Qualitative Analysis
Prepared by Hannah Bollman

“Academic Service Learning
is designed to enrich the
learning experience through
hands-on activity and to
teach civic responsibility.”

Service
Learning
“Academic service-learning requires
students to apply what they learn in
the classroom and to reflect on
their experiences by thinking,
discussing, and writing about them.
It teaches students how to apply
academic knowledge to real-life
civic issues, promotes teamwork
and collaborative problem-solving,
develops life skills and makes
learning personally meaningful.”

Table of Contents
What is Branding
Design Brief / Types of Logos / Logo Analysis
Proposals
Logo Proposals / Signature / Reversal / Type / Color
Application
Stationary / Aapplication Rules

What is
brand
ing
Branding is the attachment of a name and
reputation to something or someone to
distinguish it from competition”. It works
to communicate the values and integrity
of a company. Brands are also meant to
connect with their target audience to
create a relationship.

CLIENT
CLIENT NAME
BRAND
PRODUCT
Voxel RX
MRI Imaging Technology
Program to aid in detection of abnormalities in MRI images
NAMES
William Hahn
Bryan Conklin
EMAIL
bryan.conklin4@gmail.com / williamedwardhahn@gmail.com
CONTACT INFO
LOCATION
Boca Raton, Florida
PROJECT
PURPOSE | why?
To provide a resource which details the design process for a company. This manual will include concise
definitions of design backed by theories implemented in successful design. The manual will also provide
a reimagined logo for the company along with application rules and examples (i.e. letterhead, business
cards, etc.). The manual is meant to provide both an understanding of the logo form and an in-depth
explanation regarding the aspects of design.
ELEMENTS
What are the fundamental components of the project?
Logo Redesign
Stationary Package
Brand Manual
Explanation of Design Process

OBJECTIVE
What does the project work to achieve?
The objective is to convey Voxel RX’s image via a process based in scientific theory.
TARGET AUDIENCE
PROJECT TARGET | who are we trying to reach?
Radiologists/Doctors
ATTITUDE
PROJECT TONE | what traits are we trying to convey?
Simple, reproduction, pill/medical feel
TAG LINE | prepared copy, key words, or theme
Deep Learning Medicine

Types of Logos

✓
✓
✓
✓
✓
✓
✓
✓

x
x
✓
✓
✓
x
x
✓

+
+
+

Center Axis
Center Axis
M
1/2 M
VOXEL RX
Deep Learning Medicine
Center Axis

VOXEL RX

Leelawadee UI
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) _ + =
VOXEL RX
VOXEL RX

VOXEL RX
VOXEL RX

Pantone 547 C
Pantone 704 C
C: 100
M: 20
Y: 0
K: 76
C: 0
M: 73
Y: 71
K: 37
Pantone 423 C
Pantone 425 C
C: 100
M: 20
Y: 0
K: 76
C: 48
M: 29
Y: 26
K: 76

Color Theory
Red: Postitive, warm,
motivational, physical
life force, aggressive
Longer wavelength:
Calls attention
Red: Trust, responsibility,
reliable, peace,
tranquility, wisdom
Shorter wavelength:
Calm

Comparative
Cultural Signifier
Competitor’s
Applications
Corporate, tech
research, conservative

x
x
✓
✓
✓
x
x
✓
Color: Black and white create
contrasting forces (good and evil)
Relatable: Lack of color creates less
relatability to the company
Appropriate: Clean look often found in
medical field
Symbolic: Shape relates to pill form
Proportional: Balances positive and
negative space
Memorable: Lacks stylization
Universal: Culturally represents
opposition, Yin and Yang
Simple: Design allows easy legibility

VOXEL RX
✓
✓
✓
✓
✓
✓
✓
✓
Color: Blue conveys a trustworthy
image, responsibility and wisdom
Relatable: The square represents a
voxel and is also the form V
Appropriate: Clean look often found in
medical field
Symbolic: Shape relates to voxel
Proportional: Balances positive and
negative space
Memorable: Imagery creates
ownership
Universal: Deals with structure and
reliability
Simple: Design allows easy legibility

ation

VOXEL RX
December 11, 2017
John Doe,
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volutpat mi. Duis ultricies tortor quis euismod finibus. Duis metus
ligula, volutpat nec elit id, commodo porta quam. Pellentesque
tristique mattis sodales. Nam lacinia vehicula nunc sit.
Aliquam sed purus vehicula nunc euismod volutpat non ultricies
leo. Aliquam id erat convallis libero tempor pharetra in sed leo.
Pellentesque volutpat consectetur tempus. Ut placerat accumsan
posuere. Sed aliquam sapien id augue molestie, id dignissim urna
molestie. Aenean non tincidunt velit, ac euismod lorem. Donec
molestie sapien sed lacus pretium tempus. Praesent imperdiet,
mauris id sodales elementum, odio nibh scelerisque tortor, in
convallis.
Sincerly,
VOXEL RX
John Doe
777 Glades Road,
Boca Raton, FL 33433
777 Glades Roda, Boca Raton, FL 33433

Guidelines
Do Not
Place on colored
background
VOXEL RX
Do Not
Change typeface
VOXEL RX
Do Not
Stretch or skew
VOXEL RX
Do Not
Rotate logoform
VOXEL RX

Do Not
Change spacing
between letters
VOXEL RX
Do Not
Change spacing
between elements
VOXEL RX
Do Not
Crop logoform
VOXEL RX
Do Not
Change the colors
of the logoform
VOXEL RX

Glossary
Creating a Brand Identity
Catharine Slade-Brooking
Visual Communications
Paul Martin Lester
Logo Decode
VARIOS