Flipbook

hannierosa

VOXEL RX

Visual and Qualitative Analysis

Prepared by Hannah Bollman


“Academic Service Learning

is designed to enrich the

learning experience through

hands-on activity and to

teach civic responsibility.”


Service

Learning

“Academic service-learning requires

students to apply what they learn in

the classroom and to reflect on

their experiences by thinking,

discussing, and writing about them.

It teaches students how to apply

academic knowledge to real-life

civic issues, promotes teamwork

and collaborative problem-solving,

develops life skills and makes

learning personally meaningful.”


Table of Contents

What is Branding

Design Brief / Types of Logos / Logo Analysis

Proposals

Logo Proposals / Signature / Reversal / Type / Color

Application

Stationary / Aapplication Rules


What is

brand

ing

Branding is the attachment of a name and

reputation to something or someone to

distinguish it from competition”. It works

to communicate the values and integrity

of a company. Brands are also meant to

connect with their target audience to

create a relationship.


CLIENT

CLIENT NAME

BRAND

PRODUCT

Voxel RX

MRI Imaging Technology

Program to aid in detection of abnormalities in MRI images

NAMES

William Hahn

Bryan Conklin

EMAIL

bryan.conklin4@gmail.com / williamedwardhahn@gmail.com

CONTACT INFO

LOCATION

Boca Raton, Florida

PROJECT

PURPOSE | why?

To provide a resource which details the design process for a company. This manual will include concise

definitions of design backed by theories implemented in successful design. The manual will also provide

a reimagined logo for the company along with application rules and examples (i.e. letterhead, business

cards, etc.). The manual is meant to provide both an understanding of the logo form and an in-depth

explanation regarding the aspects of design.

ELEMENTS

What are the fundamental components of the project?

Logo Redesign

Stationary Package

Brand Manual

Explanation of Design Process


OBJECTIVE

What does the project work to achieve?

The objective is to convey Voxel RX’s image via a process based in scientific theory.

TARGET AUDIENCE

PROJECT TARGET | who are we trying to reach?

Radiologists/Doctors

ATTITUDE

PROJECT TONE | what traits are we trying to convey?

Simple, reproduction, pill/medical feel

TAG LINE | prepared copy, key words, or theme

Deep Learning Medicine


Types of Logos










x

x




x

x


+

+

+


Center Axis

Center Axis

M

1/2 M

VOXEL RX

Deep Learning Medicine

Center Axis


VOXEL RX


Leelawadee UI

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) _ + =

VOXEL RX

VOXEL RX


VOXEL RX

VOXEL RX


Pantone 547 C

Pantone 704 C

C: 100

M: 20

Y: 0

K: 76

C: 0

M: 73

Y: 71

K: 37

Pantone 423 C

Pantone 425 C

C: 100

M: 20

Y: 0

K: 76

C: 48

M: 29

Y: 26

K: 76


Color Theory

Red: Postitive, warm,

motivational, physical

life force, aggressive

Longer wavelength:

Calls attention

Red: Trust, responsibility,

reliable, peace,

tranquility, wisdom

Shorter wavelength:

Calm


Comparative

Cultural Signifier

Competitor’s

Applications

Corporate, tech

research, conservative


x

x




x

x


Color: Black and white create

contrasting forces (good and evil)

Relatable: Lack of color creates less

relatability to the company

Appropriate: Clean look often found in

medical field

Symbolic: Shape relates to pill form

Proportional: Balances positive and

negative space

Memorable: Lacks stylization

Universal: Culturally represents

opposition, Yin and Yang

Simple: Design allows easy legibility


VOXEL RX









Color: Blue conveys a trustworthy

image, responsibility and wisdom

Relatable: The square represents a

voxel and is also the form V

Appropriate: Clean look often found in

medical field

Symbolic: Shape relates to voxel

Proportional: Balances positive and

negative space

Memorable: Imagery creates

ownership

Universal: Deals with structure and

reliability

Simple: Design allows easy legibility


ation


VOXEL RX

December 11, 2017

John Doe,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut

interdum porta odio, nec commodo sem sagittis ac. In ultrices sed

dui ut dignissim. Nullam iaculis ultrices nisl ac iaculis. Suspendisse

vitae dui ut ex gravida vestibulum sed quis diam. Maecenas

consectetur lectus nec risus iaculis, vitae finibus magna sagittis.

Interdum et malesuada fames ac ante ipsum primis in faucibus.

Duis condimentum urna eu lacus dictum interdum. Quisque et

volutpat mi. Duis ultricies tortor quis euismod finibus. Duis metus

ligula, volutpat nec elit id, commodo porta quam. Pellentesque

tristique mattis sodales. Nam lacinia vehicula nunc sit.

Aliquam sed purus vehicula nunc euismod volutpat non ultricies

leo. Aliquam id erat convallis libero tempor pharetra in sed leo.

Pellentesque volutpat consectetur tempus. Ut placerat accumsan

posuere. Sed aliquam sapien id augue molestie, id dignissim urna

molestie. Aenean non tincidunt velit, ac euismod lorem. Donec

molestie sapien sed lacus pretium tempus. Praesent imperdiet,

mauris id sodales elementum, odio nibh scelerisque tortor, in

convallis.

Sincerly,

VOXEL RX

John Doe

777 Glades Road,

Boca Raton, FL 33433

777 Glades Roda, Boca Raton, FL 33433


Guidelines

Do Not

Place on colored

background

VOXEL RX

Do Not

Change typeface

VOXEL RX

Do Not

Stretch or skew

VOXEL RX

Do Not

Rotate logoform

VOXEL RX


Do Not

Change spacing

between letters

VOXEL RX

Do Not

Change spacing

between elements

VOXEL RX

Do Not

Crop logoform

VOXEL RX

Do Not

Change the colors

of the logoform

VOXEL RX


Glossary

Creating a Brand Identity

Catharine Slade-Brooking

Visual Communications

Paul Martin Lester

Logo Decode

VARIOS

Similar magazines