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UNDERSTANDING THE<br />
DIGITAL GENERATION<br />
Generation Z is destined to be the most researched of all generations in history.<br />
Living under a digital microscope, today’s 17- to 20-year-olds are savvy. They have<br />
a comprehensive understanding of what they want and what they need when it<br />
comes to technology and education. And with this comes great expectations.<br />
Brought up in a world of smart-phones, high speed wi-fi and technology on tap,<br />
Generation Z’s are true ‘digital natives’. They are incredibly tech-savvy, and on<br />
average own 7 internet-ready devices and are connected over 10 hours a day . So<br />
how can we ensure that we remain ahead of the curve and totally relevant for this<br />
1<br />
digitally advanced generation? The list is endless, but in order to ensure you are<br />
positioning yourself as an attractive university, digital technology needs to be the<br />
number one priority.<br />
Traditional marketing doesn’t work for Gen Z, as video triumphs all - Gen Z<br />
communicate with images, not text. As attention spans continue to dwindle, the<br />
focus will be to switch to a content strategy that solely communicates through<br />
video and imagery. Marketers need to embrace technology and new ways of<br />
storytelling.
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