The Best Ways to Increase App Downloads Using ASO
The best tips to increase your app ranking and mobile apps downloads in various app stores using these app store optimization(ASO) techniques.
The best tips to increase your app ranking and mobile apps downloads in various app stores using these app store optimization(ASO) techniques.
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<strong>The</strong> <strong>Best</strong> <strong>Ways</strong> To<br />
<strong>Increase</strong> <strong>App</strong> <strong>Downloads</strong><br />
<strong>Using</strong><br />
<strong>ASO</strong>
What is <strong>App</strong> S<strong>to</strong>re Optimization(<strong>ASO</strong>)?<br />
<strong>App</strong> S<strong>to</strong>re Optimization is the process of optimizing your app s<strong>to</strong>re<br />
listing so that your app shows up higher in search results. <strong>The</strong> higher<br />
the rank, the more users will find you app through organic searches.<br />
Once a user finds your app page, <strong>ASO</strong> also helps increase the chance<br />
that they will actually download it. <strong>ASO</strong> depends upon a number of<br />
fac<strong>to</strong>rs.
1. <strong>App</strong> Title<br />
<strong>The</strong> title that is displayed for your app is one of the most important<br />
ways <strong>to</strong> get ranked via both the Google Play and <strong>App</strong>le app s<strong>to</strong>re<br />
search algorithms.<br />
?
2. <strong>App</strong> Description<br />
<strong>App</strong> description is where you sell your app <strong>to</strong> potential users<br />
browsing the app market. It works a bit like the meta description<br />
tag for a website.<br />
APP
3. Keywords<br />
You must know which keywords are important and used frequently<br />
by the audience <strong>to</strong> improve search rankings immensely.
4. <strong>App</strong> Icon<br />
<strong>App</strong> icon is the first thing that will draw user's attention <strong>to</strong> your app.<br />
Make it consistent with your app design.
5. Screenshots<br />
Screenshots are as important in the visual description of your app<br />
as the icon. <strong>Best</strong> practice with screenshots is <strong>to</strong> include the most<br />
important one first, as that’s what will display first.
6. <strong>App</strong> Category<br />
Go through all the categories and choose the one that really fits<br />
your app. Remember that <strong>App</strong>le will review if the category you<br />
choose really matches your app – if not, it will be rejected.
7. Reviews and Ratings<br />
Reviews are the social proof that can convince new users <strong>to</strong><br />
download your app. A lack of reviews not only looks bad, there’s<br />
no way you can beat your competi<strong>to</strong>rs if you have no reviews at<br />
all.
8. Localization<br />
Localization means simply translating all of your app elements in<strong>to</strong><br />
whichever languages you decide <strong>to</strong> target.
9. Pricing<br />
Choosing the right pricing model plays a big part in app success.<br />
<strong>The</strong>re are various models – completely free, free with ads, paid or<br />
freemium. <strong>The</strong> last (free with in-app purchases) is said <strong>to</strong> be the<br />
most profitable.
10. <strong>App</strong> Video<br />
<strong>The</strong> app video is another must-have in the s<strong>to</strong>re as it is more<br />
engaging than images. Try <strong>to</strong> present the most interesting features<br />
earlier in the video <strong>to</strong> hook them in.
11. <strong>App</strong> Landing Page<br />
Create a webpage dedicated <strong>to</strong> your app, with a clear CTA<br />
directing user <strong>to</strong> your app download. Some of your downloads will<br />
come from organic searches, but you can get more from your webversion<br />
landing page.
Thank You<br />
A Mobile <strong>App</strong> Development Company<br />
www.mindinven<strong>to</strong>ry.com
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