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BIDDING<br />
MEN’S EHF EURO <strong>2024</strong><br />
GERMANY<br />
12 – 28 January<br />
WWW.EHF-EURO.COM
BIDDING<br />
MEN’S EHF EURO <strong>2024</strong><br />
GERMANY<br />
12 – 28 January<br />
WWW.EHF-EURO.COM
2
GREAT SPORT<br />
GREAT<br />
ENGAGEMENT<br />
“German handball is a basic keystone of European handball. It is always<br />
fascinating for me to see all this passion and professionality among national<br />
handball teams.”<br />
Alfred Gislasson, THW Kiel, Coach<br />
3
GREETING WORDS<br />
WELCOME TO A COUNTRY<br />
THAT LOVES HANDBALL<br />
Big arenas, big entertainment, big emotions – as hosts of the EHF<br />
EURO <strong>2024</strong> we are looking forward to thrill players and spectators,<br />
as well as sponsors and the media, in fantastic stadiums.<br />
Handball is one of the sport disciplines that deserve to be in the<br />
spotlight of these stadiums. This is the venue where stars and<br />
fans come together. It is not only the sheer size of our modern<br />
arenas located in cosmopolitan cities such as Berlin or Hamburg<br />
that plays a major role for the success of a championship – we<br />
are also willing to make sure that handball takes its place at the<br />
centre of society and enable the stars of the game to enjoy the<br />
attention that they deserve. We expect an audience with millions<br />
of viewers, both inside the arenas and in classic and social media.<br />
Germany is a country with huge expertise when it comes to hosting<br />
international mega events. We kindly invite the European handball<br />
family to join us as guests during the EHF EURO <strong>2024</strong>. Enjoy big<br />
entertainment and big stadiums and help us to take the handball<br />
sport to a new level of engagement!<br />
ANDREAS MICHELMANN<br />
President of the German Handball Federation<br />
4
MEN’S EHF EURO <strong>2024</strong><br />
GERMANY<br />
12 – 28 January<br />
The German Handball Federation is <strong>bid</strong>ding to host the EHF EURO<br />
<strong>2024</strong>. I am delighted with this decision, because major international<br />
tournaments are perennially fascinating celebrations of encounter<br />
and have tremendous appeal.<br />
With large arenas, top notch infrastructure and, last but not least,<br />
a loyal handball fanbase, Germany has what it takes to again be<br />
a welcoming host for an international tournament. Our country<br />
has staged many such sporting events in the past. It has thereby<br />
gathered valuable experience and has proven that it is an ideal<br />
location for large sports competitions. We take that both as an<br />
incentive and as a challenge.<br />
The German Government is very keen in its support for the<br />
German <strong>bid</strong>. As a sporting nation, Germany would be especially<br />
delighted and honoured to again showcase its skills as an international<br />
sports competition host, with the aim of making EHF<br />
EURO <strong>2024</strong> an unforgettable experience.<br />
DR. ANGELA MERKEL<br />
Federal Chancellor of Germany<br />
5
HANDBALL IN GERMANY<br />
6
MEN’S EHF EURO <strong>2024</strong><br />
GERMANY<br />
12 – 28 January<br />
”For us as football players it would be an extraordinary event, if we could<br />
celebrate both the <strong>2024</strong> UEFA and the European Men’s Handball Championship<br />
together with all Europeans in Germany.”<br />
Mario Götze, football player/Borussia Dortmund<br />
7
HANDBALL IN GERMANY<br />
TRADITION MEETS ENTHUSIASM<br />
“HANDBALL-STATE” GERMANY<br />
Handball in Germany – a history with long-standing tradition: It was in the year 1917<br />
when Max Heiser from Berlin set up the rules for a sport that from this moment on was<br />
determined to fascinate millions of people. The first international match took place on<br />
one of Berlin’s playing fields in 1920, which turned Germany and its capital into the<br />
birthplace of handball. Germany also played an important role when handball celebrated<br />
its debut in the Olympic Games: In the year 1936, up to 100.000 viewers watched the<br />
games in Berlin and created a unique enthusiastic atmosphere.<br />
760,000<br />
76%<br />
ACTIVE MEMBERS IN 4,400 CLUBS<br />
OF ALL SPORTS FANS IN GERMANY WATCH THE<br />
GAMES OF THE GERMAN MEN’S HANDBALL TEAM<br />
24,000,000<br />
OF ALL GERMANS ARE INTERESTED IN HANDBALL<br />
19,000,000<br />
OF ALL GERMANS REGULARLY WATCH HANDBALL ON TV<br />
22,000<br />
TEAMS ARE ORGANISED UNDER THE UMBRELLA OF THE DHB –<br />
BIGGEST HANDBALL FEDERATION WORLDWIDE<br />
6,800,000<br />
OF ALL GERMANS ARE CRAZY ABOUT HANDBALL<br />
14,500,000<br />
ARE INTERESTED IN THE GAMES OF THE<br />
GERMAN MEN’S HANDBALL TEAM<br />
SOURCE: AWA 2016, TSA 2015, TSA 2013, DOSB 2016<br />
8
MEN’S EHF EURO <strong>2024</strong><br />
GERMANY<br />
12 – 28 January<br />
HANDBALL AND GERMANY – THESE TWO TERMS HAVE BEEN CLOSELY INTERTWINED OVER<br />
MANY GENERATIONS: THERE IS HARDLY ANY OTHER COUNTRY ON EARTH, WHERE PEOPLE<br />
GET SO ENTHUSIASTIC ABOUT THIS RAPID AND EXCITING SPORT, AS GERMANY LOOKS<br />
BACK ON A LONG TRADITION OF HANDBALL.<br />
Handball made in Germany is a story of<br />
success: In Europe, teams of the German<br />
national league Handball-Bundesliga play<br />
against other clubs in top matches of the<br />
European Handball Federation, which are<br />
always completely sold out right at the<br />
beginning of each match. The successes<br />
achieved by all German national teams are<br />
impressive: The GDR won the gold medal<br />
in the 1980 Olympic Games in Moscow,<br />
while the team of the German Handball<br />
Federation (DHB) became world champion<br />
in 1978 and 2007, as well as European<br />
champion in 2004 and 2016. In Germany,<br />
there is no other indoor sport arising as<br />
much enthusiasm as handball.<br />
INDOOR SPORT NO. 1<br />
Krakow in January 2016: Germany’s national<br />
handball team plays Spain in the EURO-final<br />
broadcasted by the German TV station ARD<br />
and watched by an overwhelmingly large<br />
audience: 13 million TV viewers caused an<br />
outstanding 42 percent market share. There<br />
is no other indoor sport in Germany that is<br />
able to fascinate such an incredibly huge<br />
amount of viewers.<br />
9
OUR CONCEPT<br />
10
MEN’S EHF EURO <strong>2024</strong><br />
GERMANY<br />
12 – 28 January<br />
“To further enhance the professionalism of the European Handball we are happy<br />
to organise the first European ‘Handball Business Summit’ in <strong>2024</strong>. That would<br />
be a reasonable, great step forward both for handball in general and SPOBIS,<br />
which has already become Europe’s biggest sport business summit.”<br />
Marco Klewenhagen, Managing Director of the Sponsors Verlags GmbH<br />
11
OUR CONCEPT<br />
THE BIGGEST HANDBALL PARTY<br />
IN EUROPE<br />
RECORD TOURNAMENT<br />
There has never been anything like this before:<br />
A EURO played by 24 participating teams in one<br />
single country and for which 23 nations may qualify!<br />
Germany is ready to host this record tournament and<br />
to create an atmosphere that is without compare.<br />
There are also further factors that will help to make<br />
sure that the EHF EURO <strong>2024</strong> in Germany will<br />
become an event of superlatives. The opening<br />
match could already set a new benchmark. Many<br />
European top players participate in Europe’s highly<br />
regarded German national handball league; this will<br />
attract many fans from all over Europe to Germany.<br />
Thanks to the enthusiasm among fans and the huge<br />
media interest in such a mega event, a EURO in<br />
24 PARTICIPANTS<br />
“Great Sport – Great Engagement” is the slogan of<br />
the EHF EURO <strong>2024</strong> in Germany. 24 nations will participate<br />
in this tournament, which sets a new benchmark<br />
beforehand. They will be joined by 24 EURO<br />
ambassadors who are going to create enthusiasm<br />
and extended public relations, before the beginning<br />
of the championship.<br />
12
MEN’S EHF EURO <strong>2024</strong><br />
GERMANY<br />
12 – 28 January<br />
A COUNTRY IN HANDBALL FEVER: WHEN THOUSANDS OF FANS IN MODERN ARENAS AND<br />
MILLIONS OF SPECTATORS WATCH THE EHF EURO <strong>2024</strong> IN GERMANY ON TV, EUROPEAN<br />
HANDBALL WILL THROW A PARTY LIKE NEVER BEFORE.<br />
Germany would be the ideal platform to promote and develop the brand of<br />
handball. Moreover, the organisation of a European handball business summit<br />
in the course of the EURO <strong>2024</strong> would further contribute to a professionalism<br />
of handball. We also aim to guarantee global media reach by wide-ranged TV<br />
broadcasts and a strong integration into social media networks.<br />
GOAL: MORE THAN 500,000 SPECTATORS<br />
Let’s go back to the 2006 FIFA World Cup: Thousands<br />
of fans from many countries both inside and outside<br />
of the arenas created this memorable atmos phere<br />
rooted as “Summer Night’s Dream” in the collective<br />
memory of all Germans. This colourful image could be<br />
re-painted during the MEN’S EHF EURO <strong>2024</strong>. The<br />
event will be able to host a total number of more than<br />
500,000 spectators in its various arenas. The<br />
opening game in Düsseldorf will already be attended<br />
by more than 50,000 spectators, which could set a<br />
new spectator record during the EHF EURO <strong>2024</strong>.<br />
Moreover, thousands of people will be reached via fan<br />
zones and fan parties, where they will peacefully<br />
celebrate together.<br />
13
OUR CONCEPT<br />
A HANDBALL EVENT<br />
THAT CONNECTS ALL OF EUROPE<br />
MAXIMUM MEDIA REACH<br />
For many years handball in Germany has been a very popular sport among<br />
spectators, not only because arena tickets all across the entire Republic are<br />
usually sold out completely, but also because many games are regularly broadcasted<br />
on TV. The matches of the German national team and international<br />
tournaments are especially popular in Germany. Matches during big tournaments,<br />
such as World Cup, EURO and the Olympic Games, are mega events that<br />
FIRST EUROPEAN HANDBALL BUSINESS SUMMIT<br />
To further professionalise the handball industry,<br />
the German Handball Federation plans to<br />
organise the first “European Handball Summit”<br />
in cooperation with SPONSORS – one of the leading<br />
European sports business publishers and<br />
summit organisers in the course of the EURO<br />
<strong>2024</strong>. Experts of sports business and handball<br />
from all participating countries and high-class<br />
speakers for marketing, sports media and entertainment<br />
will be invited. The summit is intended<br />
to set new benchmarks. It is supposed to be a<br />
platform for a broad transfer of knowledge and<br />
an exchange between different types of sports<br />
and handball experts from many countries.<br />
14
MEN’S EHF EURO <strong>2024</strong><br />
GERMANY<br />
12 – 28 January<br />
WITH OUR EVENT AND THE MARKETING CAMPAIGN BEFORE AND DURING THE EURO <strong>2024</strong>,<br />
WE WILL CREATE A UNIQUE WAY OF ENTHUSIASM FOR HANDBALL, AN OUTSTANDING DIGI-<br />
TAL ENGAGEMENT AND GLOBAL MEDIA REACH.<br />
enchant millions of viewers at their home<br />
TVs. It will be the same situation in<br />
<strong>2024</strong>, when the EHF EURO in Germany<br />
becomes a media event that will attract<br />
attention far beyond its national borders.<br />
This does not only apply to international<br />
TV broadcasts but also to all other media and<br />
digital channels. It is the declared goal to generate<br />
a maximum media reach all across Europe<br />
via Face<strong>book</strong>, Twitter, YouTube, Livestreaming<br />
and other channels.<br />
DIGITAL ENGAGEMENT<br />
Such an event must be accompanied<br />
by the most possible digital engagement<br />
on all digital channels. The EHF EURO<br />
<strong>2024</strong> in Germany will become an event<br />
that rockets handball to new heights.<br />
This is the challenge that we are going to<br />
face.<br />
15
OUR CONCEPT<br />
EUROPEAN-WIDE<br />
MARKETING CAMPAIGN<br />
The core element of this campaign<br />
will focus on 24 well-known and likeable<br />
EURO ambassadors, who will<br />
be entrusted with the task to arise<br />
joyful anticipation and enthusiasm<br />
about the EHF EURO <strong>2024</strong>. We<br />
intend to hire former top athletes,<br />
musicians, actors and other public<br />
individuals from Germany and<br />
Europe, to whom we are going to<br />
assign this task. To draw the public<br />
attention inside the 24 qualified<br />
countries to the EHF EURO <strong>2024</strong>,<br />
we will elaborate a common concept.<br />
We focus on a European-wide<br />
digital marketing campaign, trying<br />
to address younger, new target<br />
groups.<br />
The following broad marketing and PR<br />
activities are part of the campaign:<br />
Advertisement, advertorials and<br />
press releases in the leading sports<br />
and target media, participation as<br />
exhibitor in the most important<br />
leisure, sports and entertainment<br />
fairs, an EURO APP, an EURO ambassadors<br />
tour, a detailed website<br />
featuring local content from participating<br />
countries, touristic promotions<br />
and many social media activities in<br />
close cooperation with all participating<br />
countries.<br />
16
MEN’S EHF EURO <strong>2024</strong><br />
GERMANY<br />
12 – 28 January<br />
TO ARISE AS MUCH ATTENTION AS POSSIBLE FOR PEOPLE TO FOCUS ON THIS UNIQUE<br />
HANDBALL EVENT, WE ARE GOING TO LAUNCH A BROAD MARKETING AND PR-CAMPAIGN<br />
FROM 2022, WHICH WILL INTREGRATE ALL PARTICIPATING COUNTRIES AND WHICH WILL<br />
BE PUBLISHED ALL ACCROSS EUROPE.<br />
PUBLIC RELATIONS<br />
Various PR-activities, such as press conferences,<br />
press releases or meetings with editors to ensure<br />
media reach of the EHF EURO <strong>2024</strong> as soon as<br />
possible.<br />
WEBSITE<br />
From the beginning of the PR campaign: We are<br />
going to launch the website of the EHF EURO<br />
<strong>2024</strong>, including the option to sign up for the EURO<br />
Newsletter, in order to build up a fan community as<br />
soon as possible.<br />
SOCIAL MEDIA ACTIVITIES<br />
Setting up various social media channels to<br />
particularly address younger target groups in<br />
time and to build up a huge EURO <strong>2024</strong> Community.<br />
ADVERTISING<br />
Advertisement and advertorials in leading sports<br />
and target media, on TV, radio, out of home, online.<br />
TROPHY UND MASCOT TOUR<br />
The EURO ambassadors, alongside trophy and<br />
mascot, are going to visit at least 30 events in<br />
participating countries, as well as each host city,<br />
to promote the EHF EURO <strong>2024</strong>.<br />
PROMOTION<br />
Promotion stands on the most important leisure,<br />
sports, entertainment and tourism fairs, summits<br />
and events<br />
APP<br />
Starting with advance sales: Introduce an EURO<br />
APP to strengthen interaction with fans<br />
NATIONAL/INTERNATIONAL<br />
2022 2023 <strong>2024</strong><br />
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN<br />
<br />
<br />
FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC<br />
JAN<br />
<br />
<br />
<br />
<br />
<br />
17
VENUES AND ARENAS<br />
18
MEN’S EHF EURO <strong>2024</strong><br />
GERMANY<br />
12 – 28 January<br />
“German arenas, such as the Mercedes Benz Arena in Berlin, the Barclaycard<br />
Arena in Hamburg and the Lanxess Arena in Cologne are leading all across<br />
Europe in terms of viewer comfort, capacity and infrastructure.<br />
I could hardly imagine any more convenient setting for the Euro <strong>2024</strong>.”<br />
Uwe Frommhold, Vice President & COO of Anschutz Entertainment Group Germany<br />
19
VENUES AND ARENAS<br />
GREAT SPORT IN GREAT ARENAS<br />
NEW STANDARDS<br />
Düsseldorf, Berlin, Hamburg, Hanover,<br />
Berlin, Munich and Cologne – arenas<br />
can be found in South, West, North and<br />
East Germany, having one thing in common:<br />
They all feature huge and modern<br />
equipment that will surely offer an<br />
incomparable standard to all visitors<br />
at the EHF EURO <strong>2024</strong>.<br />
The opening game could become an<br />
extraordinary highlight with long-lasting<br />
memories: Thanks to the famous<br />
hospitality and vitality of the Rhineland<br />
Region, 50,000 spectators in Düsseldorf’s<br />
ESPRIT arena are going to celebrate<br />
their team, handball and themselves.<br />
It will become a gigantic spectacle<br />
in an ultramodern multi-functional arena<br />
that hosts concerts, shows and big<br />
sports events.<br />
20
MEN’S EHF EURO <strong>2024</strong><br />
GERMANY<br />
12 – 28 January<br />
NATIONWIDE, GERMANY POSSESSES A LARGE NUMBER OF THE MOST MODERN ARENAS.<br />
THERE WILL BE A MARVELLOUS ATMOSPHERE IN ALL ARENAS DURING THE EHF EURO <strong>2024</strong>.<br />
BIG ARENAS – SHORT DISTANCES<br />
Those who follow the matches of their teams or who are willing to watch<br />
<br />
as many games as possible, played by the different teams during the EHF<br />
EURO <strong>2024</strong> will be given the unique chance to spend a gorgeous time<br />
together. The modern and comfortably equipped arenas in host cities do<br />
not only offer an extremely high standard but can also be accessed very<br />
<br />
<br />
<br />
<br />
easily and in short time by car, train or plane, due to Germany’s perfectly<br />
developed infrastructure.<br />
<br />
COLOGNE<br />
<br />
<br />
HAMBURG<br />
COLOGNE<br />
HAMBURG HANOVER BERLIN MANNHEIM MUNICH<br />
COLOGNE<br />
DÜSSELDORF<br />
From the opening game in Düsseldorf to the final<br />
match in Cologne: Germany is looking forward to<br />
host the EHF EURO <strong>2024</strong><br />
21
VENUES AND ARENAS<br />
BERLIN<br />
BERLIN – THE HEART OF EUROPE<br />
Berlin is located in the heart of Europe. It is the capital of Germany and probably also one of the most<br />
interesting cities. Berlin is a modern metropolis of world-class reputation. The City pleases visitors<br />
with its attractive tourism offers and its rich cultural landscape. It is Germany’s leading sports metropolis<br />
and offers the ideal backdrop for major sporting events. Berlin sets new standards in the field<br />
of conventions and meetings on an international level and offers the perfect location for each event.<br />
MERCEDES-BENZ ARENA<br />
Address: Mercedes-Platz 1, 10243 Berlin<br />
Year of construction: 2008<br />
Spectators’ capacity: 12,230<br />
incl. 210 wheelchair and escort seats<br />
Parking spaces: 2,000<br />
Website: www.mercedes-benz-arena-berlin.de<br />
22
MEN’S EHF EURO <strong>2024</strong><br />
GERMANY<br />
12 – 28 January<br />
HAMBURG<br />
HAMBURG - THE SMART CITY<br />
The Free and Hanseatic City of Hamburg is Germany’s second largest city after Berlin. It is an<br />
important cultural, industrial and commercial centre. The Port of Hamburg is one of the largest<br />
harbours in Europe. Hamburg is an attractive city with a multicultural appearance. It offers<br />
abundant job opportunities and leisure activities , childcare facilities and universities, elegance<br />
and alternative culture, the major river Elbe and the beautiful Alster lake.<br />
BARCLAYCARD ARENA<br />
Address: Sylvester Allee 10, 22525 Hamburg<br />
Year of construction: 2002<br />
Spectators’ capacity: 12,300<br />
Parking spaces: 8,000<br />
Website: www.barclaycard-arena.de<br />
23
VENUES AND ARENAS<br />
HANOVER<br />
HANOVER - THE TRADE FAIR AND CONFERENCE VENUE<br />
Hanover is home to nine universities and international trade fairs, such as the Hanover Trade Fair<br />
and the CeBIT. The exhibition ground is the largest in the world. A high-performing economic hub<br />
in the heart of Europe with ideal infrastructure connections, a great variety of leisure activities<br />
and an affordable, yet high-quality standard of residential properties combined with a unique<br />
proximity to nature. Hanover is also a ”sports city”, since here a wide range of sports is offered<br />
on a high level; e.g. the handball Bundesliga club “TSV Hannover-Burgdorf“ is based here.<br />
TUI ARENA<br />
Address: Expo Plaza 7, 30539 Hannover<br />
Year of construction: 2000<br />
Spectators’ capacity: 10,000<br />
Parking spaces: 4,540<br />
Website: www.tui-arena.de<br />
24
MEN’S EHF EURO <strong>2024</strong><br />
GERMANY<br />
12 – 28 January<br />
COLOGNE<br />
COLOGNE – WORLD-CLASS AND MULTICULTURAL<br />
With more than one million inhabitants, Cologne is the most populous city in the state of North<br />
Rhine-Westphalia and the fourth largest city in Germany. As an economic and cultural metropolis,<br />
the city is of international importance and is also home to many associations and media companies<br />
with numerous television stations, music producers and publishing houses. In addition, the city<br />
is one of the most important tourist destinations in Europe thanks to the important Cologne<br />
Cathedral, more than 2,000 years of city history and the city’s cultural and culinary heritage.<br />
LANXESS ARENA<br />
Address: Willy-Brandt-Platz 3, 50679 Köln<br />
Year of construction: 1998<br />
Spectators’ capacity: 18,213 seats - A capacity expansion<br />
of 1.400 extra seats is planned to be finished latest 2022<br />
Parking spaces: up to 6,000 spaces<br />
Website: www.lanxess-arena.de<br />
25
VENUES AND ARENAS<br />
MANNHEIM<br />
MANNHEIM - THE CITY OF SQUARES<br />
Mannheim is a city in the southwestern part of Germany with a population of around 305,000.<br />
It is also called “Quadratestadt” (“The City of Squares”) because its streets and avenues are laid<br />
out in a grid pattern. Furthermore Mannheim is a “city of sports”. Many professional sports<br />
teams are based here. Mannheim's SAP Arena is the home of the current German handball<br />
champion “Rhein-Neckar Löwen”. The city hosted many international sport events (e.g. 2007<br />
World Men’s Handball Championship, 2010 Ice Hockey World Championship).<br />
SAP ARENA<br />
Address: An der Arena 1, 68163 Mannheim<br />
Year of construction: 2005<br />
Spectators’ capacity: 13,200<br />
Parking spaces: 11,400 public<br />
Website: www.saparena.de<br />
A BIG NEW ARENA WILL BE BUILT IN FRANKFURT/MAIN<br />
FOR MORE THAN 10,000 SPECTATORS!<br />
26
MEN’S EHF EURO <strong>2024</strong><br />
GERMANY<br />
12 – 28 January<br />
MUNICH<br />
MUNICH - HOME OF TRADITION, CULTURE AND ENJOYMENT<br />
It is the unique combination of cosmopolitanism and tradition, high-tech and down-to-earth values,<br />
innovation and charm that makes Munich so attractive. The regional capital of Bavaria is home<br />
to a vibrant arts scene and, at the same time, it is an economic powerhouse and one of Germany’s<br />
leading research centres. Munich is also known throughout Germany and well beyond for its rich<br />
sporting tradition. Football, tennis, ice hockey, swimming, rowing, running and cycling are all<br />
popular with locals.<br />
OLYMPIC HALL<br />
Address: Spiridon-Louis-Ring 21, 80809 München<br />
Year of construction: 1972 – modification in 2009<br />
Spectators’ capacity: 12,500<br />
Parking spaces: 4,000<br />
Website: www.olympiapark.de<br />
OPTIONS: A BIG NEW ARENA WILL BE BUILT IN MUNICH FOR<br />
MORE THAN 10,000 SPECTATORS OR THE PORSCHE-ARENA<br />
IN STUTTGART FOR 6,500 SPECTATORS!<br />
27
INFRASTRUCTURE<br />
28
MEN’S EHF EURO <strong>2024</strong><br />
GERMANY<br />
12 – 28 January<br />
“I strongly support any DHB application for the EURO <strong>2024</strong>, also in the light of a<br />
possible UEFA European Championship in our home country.<br />
I am happy to see that handball in Germany has come this far.”<br />
Reinhard Rauball, President of the German football league and of Borussia Dortmund (Handball Federal Women’s League)<br />
29
INFRASTRUCTURE<br />
OPTIMAL INFRASTRUCTURE<br />
WELL-POSITIONED IN EVERY WAY<br />
German autobahns enjoy a global reputation. Citizens of this country will<br />
certainly hear a positive comment on their excellent road network, no matter<br />
where they go. Furthermore, there are excellent possibilities to travel across<br />
this host country of the EHF EURO <strong>2024</strong>. The high speed train ICE of the<br />
German railway company Deutsche Bahn AG is one of the fastest and most<br />
modern trains worldwide. It both connects the biggest cities of the country<br />
within short time and also ensures that travellers will reach their destination<br />
in a relaxed and laid-back way.<br />
German airports are gateways to the world. First and foremost, the Rhein-Main<br />
Airport in Frankfurt/Main gained the reputation of an international hub.<br />
ACCOMMODATION<br />
The idea of the EHF EURO <strong>2024</strong> in<br />
Germany is not only intended to watch<br />
handball, but also to get to know the<br />
country and its people. Many modern,<br />
well-equipped hotels in the attractive host<br />
cities, situated in close proximity to the<br />
arenas, will make sure that guests will be<br />
accommodated in a hassle-free manner.<br />
30
MEN’S EHF EURO <strong>2024</strong><br />
GERMANY<br />
12 – 28 January<br />
GERMANY GAINED AN EXCELLENT REPUTATION WORLDWIDE AS HOST OF MAJOR EVENTS,<br />
SINCE THE COUNTRY FEATURES AN EXCELLENT INFRASTRUCTURE ON ALL LEVELS, WHICH<br />
ENABLES IT TO HOST SUCH PROJECTS.<br />
Frankfurt Airport handles the biggest amount<br />
of passengers in Central Europe. Beyond that,<br />
Germany also possesses further international<br />
airports in host cities for fast connections to many<br />
other destinations.<br />
A flight from Hamburg to Munich or from Berlin to<br />
Düsseldorf only takes an hour. This excellent infrastructure<br />
ensures that all teams, officials, fans and<br />
journalists enjoy a tournament of short distances<br />
and fast arrivals and departures. No matter whether<br />
by bus, plane, train or car: Teams and visitors<br />
from neighbouring countries, such as France,<br />
Austria, Poland etc. may quickly and easily travel to<br />
host cities.<br />
And also the travel distance between arenas and<br />
training locations will take no longer than fifteen<br />
minutes, due to first-class and premium hotels<br />
being located in close proximity.<br />
TICKETING<br />
Ticketing as part of an integral spectator management<br />
concept is a crucial key factor to the overall<br />
success of a big event like the EHF EURO <strong>2024</strong>.<br />
Therefore, our overall ticketing strategy for the<br />
EURO <strong>2024</strong> will include: Strategic partnership<br />
with the leading European ticket company, development<br />
of a “European handball CRM” database<br />
to reach handball fans all over Europe and interact<br />
with them on a regular basis, long-term integral<br />
ticket sales strategy from 2022 onwards. The<br />
sales strategy will include that tickets will be sold<br />
in different ways at different times in the run-up to<br />
the EURO: Pre-sales to handball fans in 2022,<br />
sales through a ballot-based application system<br />
to the wider public in 2022, real time sales of<br />
remaining tickets in 2023.<br />
31
SUMMARY<br />
32
MEN’S EHF EURO <strong>2024</strong><br />
GERMANY<br />
12 – 28 January<br />
Big emotions in all arenas, an intensive experience for each fan, handball<br />
at the centre of European top sports – all this in connection to emotions,<br />
logistic precision and wide reach: As host of the EHF EURO <strong>2024</strong>, we<br />
want to produce an impact to use the potential of handball as good as<br />
possible, move closer to the optimum after great tournaments in the past<br />
and continue this story of success of the EHF EURO. Germany offers top<br />
conditions with big and up-to-date arenas in cities with international flair.<br />
Mark Schober<br />
Secretary General<br />
We deliver the know-how to make it successful. Handball is coming up to<br />
thrill all sports fans AND find its way right into the heart of our society.<br />
The EHF EURO <strong>2024</strong> is a strategic long-term project for us, making an<br />
impact before, during and after matches. New target groups among<br />
spectators, media representatives and sponsors will be addressed – they<br />
will feel fascinated and become a part of the handball sport. We are<br />
convinced that this will also be beneficial to the European handball family<br />
in general.<br />
33
34
YOU<br />
SEE IN<br />
GERMANY<br />
35
IMPRINT<br />
PUBLISHER:<br />
Deutscher Handballbund e. V., Willi-Daume-Haus, Stobelallee 56, D-44139 Dortmund<br />
RESPONSIBLE<br />
EDITORS: Mark Schober, Thomas Zimmermann, Paul Specht<br />
GRAPHIC DESIGN: Philippka-Sportverlag GmbH & Co. KG, Rektoratsweg 36, D-48159 Münster<br />
PRODUCTION: Digi Print GmbH, D-48163 Münster<br />
PICTURE CREDITS:<br />
Anschutz Entertainment Group p. 19 (1) | AS Sportfoto: p. 26 (2, S. Binder) | Barclaycard Arena: p. 23 (1) |<br />
Borussia Dortmund GmbH & Co. KGaA/A. Simoes: p. 7 | Clipdealer: p. 13, p. 14, p. 15 (2), p. 23 (1),<br />
p. 25 (1), p. 26 (1), p. 30 (3), p. 31 | Denkewitz, K.: p. 29 (1) | Imago: Cover (1), p. 15 (1), p. 25 (1), p. 30 (1) |<br />
Klahn, Sascha/DHB: Cover (3), p. 2/3 (1), p. 4, p. 6/7 (1), p. 8, p. 9 (1), p. 10/11 (1), p. 12, p. 15 (1),<br />
p. 18/19 (1), p. 23 (1), p. 28/29 (1), p. 32, p. 33, p. 34/35 | LANXESSS-Arena: p. 25 (1, M. Volkmann) |<br />
Mercedes-Benz-Arena: p. 22 (3) | Olympiahalle München: p. 27 (2) | pixelio: p. 24 (1) B. Winter | Presse- u.<br />
Informationsamt der Bundesregierung/Kugler, Steffen: p. 5 | Presse- u. Informationsamt München, M. Nagy:<br />
p. 27 (1) | Siemens AG: p. 30 (1) | SPONSORS: p. 11 (1) | TUI Arena: p. 24 (1) | THW Kiel: p. 3 (1) | van Treeck,<br />
Ansgar M.: p. 20 (2) | Wilde, Frank: p. 24 (1)
BIDDING<br />
MEN’S EHF EURO <strong>2024</strong><br />
GERMANY<br />
12 – 28 January<br />
GREAT SPORT<br />
GREAT<br />
ENGAGEMENT<br />
WWW.EHF-EURO.COM
DEUTSCHER HANDBALLBUND e.V.<br />
WILLI-DAUME-HAUS˙STROBELALLEE 56˙D-44139 DORTMUND<br />
PHONE: +49 231 91191-0<br />
E-MAIL: KONTAKT@DHB.DE<br />
WEB: WWW.DHB.DE