19.01.2018 Views

dhb_bew._2024_bid_book

  • No tags were found...

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

BIDDING<br />

MEN’S EHF EURO <strong>2024</strong><br />

GERMANY<br />

12 – 28 January<br />

WWW.EHF-EURO.COM


BIDDING<br />

MEN’S EHF EURO <strong>2024</strong><br />

GERMANY<br />

12 – 28 January<br />

WWW.EHF-EURO.COM


2


GREAT SPORT<br />

GREAT<br />

ENGAGEMENT<br />

“German handball is a basic keystone of European handball. It is always<br />

fascinating for me to see all this passion and professionality among national<br />

handball teams.”<br />

Alfred Gislasson, THW Kiel, Coach<br />

3


GREETING WORDS<br />

WELCOME TO A COUNTRY<br />

THAT LOVES HANDBALL<br />

Big arenas, big entertainment, big emotions – as hosts of the EHF<br />

EURO <strong>2024</strong> we are looking forward to thrill players and spectators,<br />

as well as sponsors and the media, in fantastic stadiums.<br />

Handball is one of the sport disciplines that deserve to be in the<br />

spotlight of these stadiums. This is the venue where stars and<br />

fans come together. It is not only the sheer size of our modern<br />

arenas located in cosmopolitan cities such as Berlin or Hamburg<br />

that plays a major role for the success of a championship – we<br />

are also willing to make sure that handball takes its place at the<br />

centre of society and enable the stars of the game to enjoy the<br />

attention that they deserve. We expect an audience with millions<br />

of viewers, both inside the arenas and in classic and social media.<br />

Germany is a country with huge expertise when it comes to hosting<br />

international mega events. We kindly invite the European handball<br />

family to join us as guests during the EHF EURO <strong>2024</strong>. Enjoy big<br />

entertainment and big stadiums and help us to take the handball<br />

sport to a new level of engagement!<br />

ANDREAS MICHELMANN<br />

President of the German Handball Federation<br />

4


MEN’S EHF EURO <strong>2024</strong><br />

GERMANY<br />

12 – 28 January<br />

The German Handball Federation is <strong>bid</strong>ding to host the EHF EURO<br />

<strong>2024</strong>. I am delighted with this decision, because major international<br />

tournaments are perennially fascinating celebrations of encounter<br />

and have tremendous appeal.<br />

With large arenas, top notch infrastructure and, last but not least,<br />

a loyal handball fanbase, Germany has what it takes to again be<br />

a welcoming host for an international tournament. Our country<br />

has staged many such sporting events in the past. It has thereby<br />

gathered valuable experience and has proven that it is an ideal<br />

location for large sports competitions. We take that both as an<br />

incentive and as a challenge.<br />

The German Government is very keen in its support for the<br />

German <strong>bid</strong>. As a sporting nation, Germany would be especially<br />

delighted and honoured to again showcase its skills as an international<br />

sports competition host, with the aim of making EHF<br />

EURO <strong>2024</strong> an unforgettable experience.<br />

DR. ANGELA MERKEL<br />

Federal Chancellor of Germany<br />

5


HANDBALL IN GERMANY<br />

6


MEN’S EHF EURO <strong>2024</strong><br />

GERMANY<br />

12 – 28 January<br />

”For us as football players it would be an extraordinary event, if we could<br />

celebrate both the <strong>2024</strong> UEFA and the European Men’s Handball Championship<br />

together with all Europeans in Germany.”<br />

Mario Götze, football player/Borussia Dortmund<br />

7


HANDBALL IN GERMANY<br />

TRADITION MEETS ENTHUSIASM<br />

“HANDBALL-STATE” GERMANY<br />

Handball in Germany – a history with long-standing tradition: It was in the year 1917<br />

when Max Heiser from Berlin set up the rules for a sport that from this moment on was<br />

determined to fascinate millions of people. The first international match took place on<br />

one of Berlin’s playing fields in 1920, which turned Germany and its capital into the<br />

birthplace of handball. Germany also played an important role when handball celebrated<br />

its debut in the Olympic Games: In the year 1936, up to 100.000 viewers watched the<br />

games in Berlin and created a unique enthusiastic atmosphere.<br />

760,000<br />

76%<br />

ACTIVE MEMBERS IN 4,400 CLUBS<br />

OF ALL SPORTS FANS IN GERMANY WATCH THE<br />

GAMES OF THE GERMAN MEN’S HANDBALL TEAM<br />

24,000,000<br />

OF ALL GERMANS ARE INTERESTED IN HANDBALL<br />

19,000,000<br />

OF ALL GERMANS REGULARLY WATCH HANDBALL ON TV<br />

22,000<br />

TEAMS ARE ORGANISED UNDER THE UMBRELLA OF THE DHB –<br />

BIGGEST HANDBALL FEDERATION WORLDWIDE<br />

6,800,000<br />

OF ALL GERMANS ARE CRAZY ABOUT HANDBALL<br />

14,500,000<br />

ARE INTERESTED IN THE GAMES OF THE<br />

GERMAN MEN’S HANDBALL TEAM<br />

SOURCE: AWA 2016, TSA 2015, TSA 2013, DOSB 2016<br />

8


MEN’S EHF EURO <strong>2024</strong><br />

GERMANY<br />

12 – 28 January<br />

HANDBALL AND GERMANY – THESE TWO TERMS HAVE BEEN CLOSELY INTERTWINED OVER<br />

MANY GENERATIONS: THERE IS HARDLY ANY OTHER COUNTRY ON EARTH, WHERE PEOPLE<br />

GET SO ENTHUSIASTIC ABOUT THIS RAPID AND EXCITING SPORT, AS GERMANY LOOKS<br />

BACK ON A LONG TRADITION OF HANDBALL.<br />

Handball made in Germany is a story of<br />

success: In Europe, teams of the German<br />

national league Handball-Bundesliga play<br />

against other clubs in top matches of the<br />

European Handball Federation, which are<br />

always completely sold out right at the<br />

beginning of each match. The successes<br />

achieved by all German national teams are<br />

impressive: The GDR won the gold medal<br />

in the 1980 Olympic Games in Moscow,<br />

while the team of the German Handball<br />

Federation (DHB) became world champion<br />

in 1978 and 2007, as well as European<br />

champion in 2004 and 2016. In Germany,<br />

there is no other indoor sport arising as<br />

much enthusiasm as handball.<br />

INDOOR SPORT NO. 1<br />

Krakow in January 2016: Germany’s national<br />

handball team plays Spain in the EURO-final<br />

broadcasted by the German TV station ARD<br />

and watched by an overwhelmingly large<br />

audience: 13 million TV viewers caused an<br />

outstanding 42 percent market share. There<br />

is no other indoor sport in Germany that is<br />

able to fascinate such an incredibly huge<br />

amount of viewers.<br />

9


OUR CONCEPT<br />

10


MEN’S EHF EURO <strong>2024</strong><br />

GERMANY<br />

12 – 28 January<br />

“To further enhance the professionalism of the European Handball we are happy<br />

to organise the first European ‘Handball Business Summit’ in <strong>2024</strong>. That would<br />

be a reasonable, great step forward both for handball in general and SPOBIS,<br />

which has already become Europe’s biggest sport business summit.”<br />

Marco Klewenhagen, Managing Director of the Sponsors Verlags GmbH<br />

11


OUR CONCEPT<br />

THE BIGGEST HANDBALL PARTY<br />

IN EUROPE<br />

RECORD TOURNAMENT<br />

There has never been anything like this before:<br />

A EURO played by 24 participating teams in one<br />

single country and for which 23 nations may qualify!<br />

Germany is ready to host this record tournament and<br />

to create an atmosphere that is without compare.<br />

There are also further factors that will help to make<br />

sure that the EHF EURO <strong>2024</strong> in Germany will<br />

become an event of superlatives. The opening<br />

match could already set a new benchmark. Many<br />

European top players participate in Europe’s highly<br />

regarded German national handball league; this will<br />

attract many fans from all over Europe to Germany.<br />

Thanks to the enthusiasm among fans and the huge<br />

media interest in such a mega event, a EURO in<br />

24 PARTICIPANTS<br />

“Great Sport – Great Engagement” is the slogan of<br />

the EHF EURO <strong>2024</strong> in Germany. 24 nations will participate<br />

in this tournament, which sets a new benchmark<br />

beforehand. They will be joined by 24 EURO<br />

ambassadors who are going to create enthusiasm<br />

and extended public relations, before the beginning<br />

of the championship.<br />

12


MEN’S EHF EURO <strong>2024</strong><br />

GERMANY<br />

12 – 28 January<br />

A COUNTRY IN HANDBALL FEVER: WHEN THOUSANDS OF FANS IN MODERN ARENAS AND<br />

MILLIONS OF SPECTATORS WATCH THE EHF EURO <strong>2024</strong> IN GERMANY ON TV, EUROPEAN<br />

HANDBALL WILL THROW A PARTY LIKE NEVER BEFORE.<br />

Germany would be the ideal platform to promote and develop the brand of<br />

handball. Moreover, the organisation of a European handball business summit<br />

in the course of the EURO <strong>2024</strong> would further contribute to a professionalism<br />

of handball. We also aim to guarantee global media reach by wide-ranged TV<br />

broadcasts and a strong integration into social media networks.<br />

GOAL: MORE THAN 500,000 SPECTATORS<br />

Let’s go back to the 2006 FIFA World Cup: Thousands<br />

of fans from many countries both inside and outside<br />

of the arenas created this memorable atmos phere<br />

rooted as “Summer Night’s Dream” in the collective<br />

memory of all Germans. This colourful image could be<br />

re-painted during the MEN’S EHF EURO <strong>2024</strong>. The<br />

event will be able to host a total number of more than<br />

500,000 spectators in its various arenas. The<br />

opening game in Düsseldorf will already be attended<br />

by more than 50,000 spectators, which could set a<br />

new spectator record during the EHF EURO <strong>2024</strong>.<br />

Moreover, thousands of people will be reached via fan<br />

zones and fan parties, where they will peacefully<br />

celebrate together.<br />

13


OUR CONCEPT<br />

A HANDBALL EVENT<br />

THAT CONNECTS ALL OF EUROPE<br />

MAXIMUM MEDIA REACH<br />

For many years handball in Germany has been a very popular sport among<br />

spectators, not only because arena tickets all across the entire Republic are<br />

usually sold out completely, but also because many games are regularly broadcasted<br />

on TV. The matches of the German national team and international<br />

tournaments are especially popular in Germany. Matches during big tournaments,<br />

such as World Cup, EURO and the Olympic Games, are mega events that<br />

FIRST EUROPEAN HANDBALL BUSINESS SUMMIT<br />

To further professionalise the handball industry,<br />

the German Handball Federation plans to<br />

organise the first “European Handball Summit”<br />

in cooperation with SPONSORS – one of the leading<br />

European sports business publishers and<br />

summit organisers in the course of the EURO<br />

<strong>2024</strong>. Experts of sports business and handball<br />

from all participating countries and high-class<br />

speakers for marketing, sports media and entertainment<br />

will be invited. The summit is intended<br />

to set new benchmarks. It is supposed to be a<br />

platform for a broad transfer of knowledge and<br />

an exchange between different types of sports<br />

and handball experts from many countries.<br />

14


MEN’S EHF EURO <strong>2024</strong><br />

GERMANY<br />

12 – 28 January<br />

WITH OUR EVENT AND THE MARKETING CAMPAIGN BEFORE AND DURING THE EURO <strong>2024</strong>,<br />

WE WILL CREATE A UNIQUE WAY OF ENTHUSIASM FOR HANDBALL, AN OUTSTANDING DIGI-<br />

TAL ENGAGEMENT AND GLOBAL MEDIA REACH.<br />

enchant millions of viewers at their home<br />

TVs. It will be the same situation in<br />

<strong>2024</strong>, when the EHF EURO in Germany<br />

becomes a media event that will attract<br />

attention far beyond its national borders.<br />

This does not only apply to international<br />

TV broadcasts but also to all other media and<br />

digital channels. It is the declared goal to generate<br />

a maximum media reach all across Europe<br />

via Face<strong>book</strong>, Twitter, YouTube, Livestreaming<br />

and other channels.<br />

DIGITAL ENGAGEMENT<br />

Such an event must be accompanied<br />

by the most possible digital engagement<br />

on all digital channels. The EHF EURO<br />

<strong>2024</strong> in Germany will become an event<br />

that rockets handball to new heights.<br />

This is the challenge that we are going to<br />

face.<br />

15


OUR CONCEPT<br />

EUROPEAN-WIDE<br />

MARKETING CAMPAIGN<br />

The core element of this campaign<br />

will focus on 24 well-known and likeable<br />

EURO ambassadors, who will<br />

be entrusted with the task to arise<br />

joyful anticipation and enthusiasm<br />

about the EHF EURO <strong>2024</strong>. We<br />

intend to hire former top athletes,<br />

musicians, actors and other public<br />

individuals from Germany and<br />

Europe, to whom we are going to<br />

assign this task. To draw the public<br />

attention inside the 24 qualified<br />

countries to the EHF EURO <strong>2024</strong>,<br />

we will elaborate a common concept.<br />

We focus on a European-wide<br />

digital marketing campaign, trying<br />

to address younger, new target<br />

groups.<br />

The following broad marketing and PR<br />

activities are part of the campaign:<br />

Advertisement, advertorials and<br />

press releases in the leading sports<br />

and target media, participation as<br />

exhibitor in the most important<br />

leisure, sports and entertainment<br />

fairs, an EURO APP, an EURO ambassadors<br />

tour, a detailed website<br />

featuring local content from participating<br />

countries, touristic promotions<br />

and many social media activities in<br />

close cooperation with all participating<br />

countries.<br />

16


MEN’S EHF EURO <strong>2024</strong><br />

GERMANY<br />

12 – 28 January<br />

TO ARISE AS MUCH ATTENTION AS POSSIBLE FOR PEOPLE TO FOCUS ON THIS UNIQUE<br />

HANDBALL EVENT, WE ARE GOING TO LAUNCH A BROAD MARKETING AND PR-CAMPAIGN<br />

FROM 2022, WHICH WILL INTREGRATE ALL PARTICIPATING COUNTRIES AND WHICH WILL<br />

BE PUBLISHED ALL ACCROSS EUROPE.<br />

PUBLIC RELATIONS<br />

Various PR-activities, such as press conferences,<br />

press releases or meetings with editors to ensure<br />

media reach of the EHF EURO <strong>2024</strong> as soon as<br />

possible.<br />

WEBSITE<br />

From the beginning of the PR campaign: We are<br />

going to launch the website of the EHF EURO<br />

<strong>2024</strong>, including the option to sign up for the EURO<br />

Newsletter, in order to build up a fan community as<br />

soon as possible.<br />

SOCIAL MEDIA ACTIVITIES<br />

Setting up various social media channels to<br />

particularly address younger target groups in<br />

time and to build up a huge EURO <strong>2024</strong> Community.<br />

ADVERTISING<br />

Advertisement and advertorials in leading sports<br />

and target media, on TV, radio, out of home, online.<br />

TROPHY UND MASCOT TOUR<br />

The EURO ambassadors, alongside trophy and<br />

mascot, are going to visit at least 30 events in<br />

participating countries, as well as each host city,<br />

to promote the EHF EURO <strong>2024</strong>.<br />

PROMOTION<br />

Promotion stands on the most important leisure,<br />

sports, entertainment and tourism fairs, summits<br />

and events<br />

APP<br />

Starting with advance sales: Introduce an EURO<br />

APP to strengthen interaction with fans<br />

NATIONAL/INTERNATIONAL<br />

2022 2023 <strong>2024</strong><br />

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN<br />

<br />

<br />

FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC<br />

JAN<br />

<br />

<br />

<br />

<br />

<br />

17


VENUES AND ARENAS<br />

18


MEN’S EHF EURO <strong>2024</strong><br />

GERMANY<br />

12 – 28 January<br />

“German arenas, such as the Mercedes Benz Arena in Berlin, the Barclaycard<br />

Arena in Hamburg and the Lanxess Arena in Cologne are leading all across<br />

Europe in terms of viewer comfort, capacity and infrastructure.<br />

I could hardly imagine any more convenient setting for the Euro <strong>2024</strong>.”<br />

Uwe Frommhold, Vice President & COO of Anschutz Entertainment Group Germany<br />

19


VENUES AND ARENAS<br />

GREAT SPORT IN GREAT ARENAS<br />

NEW STANDARDS<br />

Düsseldorf, Berlin, Hamburg, Hanover,<br />

Berlin, Munich and Cologne – arenas<br />

can be found in South, West, North and<br />

East Germany, having one thing in common:<br />

They all feature huge and modern<br />

equipment that will surely offer an<br />

incomparable standard to all visitors<br />

at the EHF EURO <strong>2024</strong>.<br />

The opening game could become an<br />

extraordinary highlight with long-lasting<br />

memories: Thanks to the famous<br />

hospitality and vitality of the Rhineland<br />

Region, 50,000 spectators in Düsseldorf’s<br />

ESPRIT arena are going to celebrate<br />

their team, handball and themselves.<br />

It will become a gigantic spectacle<br />

in an ultramodern multi-functional arena<br />

that hosts concerts, shows and big<br />

sports events.<br />

20


MEN’S EHF EURO <strong>2024</strong><br />

GERMANY<br />

12 – 28 January<br />

NATIONWIDE, GERMANY POSSESSES A LARGE NUMBER OF THE MOST MODERN ARENAS.<br />

THERE WILL BE A MARVELLOUS ATMOSPHERE IN ALL ARENAS DURING THE EHF EURO <strong>2024</strong>.<br />

BIG ARENAS – SHORT DISTANCES<br />

Those who follow the matches of their teams or who are willing to watch<br />

<br />

as many games as possible, played by the different teams during the EHF<br />

EURO <strong>2024</strong> will be given the unique chance to spend a gorgeous time<br />

together. The modern and comfortably equipped arenas in host cities do<br />

not only offer an extremely high standard but can also be accessed very<br />

<br />

<br />

<br />

<br />

easily and in short time by car, train or plane, due to Germany’s perfectly<br />

developed infrastructure.<br />

<br />

COLOGNE<br />

<br />

<br />

HAMBURG<br />

COLOGNE<br />

HAMBURG HANOVER BERLIN MANNHEIM MUNICH<br />

COLOGNE<br />

DÜSSELDORF<br />

From the opening game in Düsseldorf to the final<br />

match in Cologne: Germany is looking forward to<br />

host the EHF EURO <strong>2024</strong><br />

21


VENUES AND ARENAS<br />

BERLIN<br />

BERLIN – THE HEART OF EUROPE<br />

Berlin is located in the heart of Europe. It is the capital of Germany and probably also one of the most<br />

interesting cities. Berlin is a modern metropolis of world-class reputation. The City pleases visitors<br />

with its attractive tourism offers and its rich cultural landscape. It is Germany’s leading sports metropolis<br />

and offers the ideal backdrop for major sporting events. Berlin sets new standards in the field<br />

of conventions and meetings on an international level and offers the perfect location for each event.<br />

MERCEDES-BENZ ARENA<br />

Address: Mercedes-Platz 1, 10243 Berlin<br />

Year of construction: 2008<br />

Spectators’ capacity: 12,230<br />

incl. 210 wheelchair and escort seats<br />

Parking spaces: 2,000<br />

Website: www.mercedes-benz-arena-berlin.de<br />

22


MEN’S EHF EURO <strong>2024</strong><br />

GERMANY<br />

12 – 28 January<br />

HAMBURG<br />

HAMBURG - THE SMART CITY<br />

The Free and Hanseatic City of Hamburg is Germany’s second largest city after Berlin. It is an<br />

important cultural, industrial and commercial centre. The Port of Hamburg is one of the largest<br />

harbours in Europe. Hamburg is an attractive city with a multicultural appearance. It offers<br />

abundant job opportunities and leisure activities , childcare facilities and universities, elegance<br />

and alternative culture, the major river Elbe and the beautiful Alster lake.<br />

BARCLAYCARD ARENA<br />

Address: Sylvester Allee 10, 22525 Hamburg<br />

Year of construction: 2002<br />

Spectators’ capacity: 12,300<br />

Parking spaces: 8,000<br />

Website: www.barclaycard-arena.de<br />

23


VENUES AND ARENAS<br />

HANOVER<br />

HANOVER - THE TRADE FAIR AND CONFERENCE VENUE<br />

Hanover is home to nine universities and international trade fairs, such as the Hanover Trade Fair<br />

and the CeBIT. The exhibition ground is the largest in the world. A high-performing economic hub<br />

in the heart of Europe with ideal infrastructure connections, a great variety of leisure activities<br />

and an affordable, yet high-quality standard of residential properties combined with a unique<br />

proximity to nature. Hanover is also a ”sports city”, since here a wide range of sports is offered<br />

on a high level; e.g. the handball Bundesliga club “TSV Hannover-Burgdorf“ is based here.<br />

TUI ARENA<br />

Address: Expo Plaza 7, 30539 Hannover<br />

Year of construction: 2000<br />

Spectators’ capacity: 10,000<br />

Parking spaces: 4,540<br />

Website: www.tui-arena.de<br />

24


MEN’S EHF EURO <strong>2024</strong><br />

GERMANY<br />

12 – 28 January<br />

COLOGNE<br />

COLOGNE – WORLD-CLASS AND MULTICULTURAL<br />

With more than one million inhabitants, Cologne is the most populous city in the state of North<br />

Rhine-Westphalia and the fourth largest city in Germany. As an economic and cultural metropolis,<br />

the city is of international importance and is also home to many associations and media companies<br />

with numerous television stations, music producers and publishing houses. In addition, the city<br />

is one of the most important tourist destinations in Europe thanks to the important Cologne<br />

Cathedral, more than 2,000 years of city history and the city’s cultural and culinary heritage.<br />

LANXESS ARENA<br />

Address: Willy-Brandt-Platz 3, 50679 Köln<br />

Year of construction: 1998<br />

Spectators’ capacity: 18,213 seats - A capacity expansion<br />

of 1.400 extra seats is planned to be finished latest 2022<br />

Parking spaces: up to 6,000 spaces<br />

Website: www.lanxess-arena.de<br />

25


VENUES AND ARENAS<br />

MANNHEIM<br />

MANNHEIM - THE CITY OF SQUARES<br />

Mannheim is a city in the southwestern part of Germany with a population of around 305,000.<br />

It is also called “Quadratestadt” (“The City of Squares”) because its streets and avenues are laid<br />

out in a grid pattern. Furthermore Mannheim is a “city of sports”. Many professional sports<br />

teams are based here. Mannheim's SAP Arena is the home of the current German handball<br />

champion “Rhein-Neckar Löwen”. The city hosted many international sport events (e.g. 2007<br />

World Men’s Handball Championship, 2010 Ice Hockey World Championship).<br />

SAP ARENA<br />

Address: An der Arena 1, 68163 Mannheim<br />

Year of construction: 2005<br />

Spectators’ capacity: 13,200<br />

Parking spaces: 11,400 public<br />

Website: www.saparena.de<br />

A BIG NEW ARENA WILL BE BUILT IN FRANKFURT/MAIN<br />

FOR MORE THAN 10,000 SPECTATORS!<br />

26


MEN’S EHF EURO <strong>2024</strong><br />

GERMANY<br />

12 – 28 January<br />

MUNICH<br />

MUNICH - HOME OF TRADITION, CULTURE AND ENJOYMENT<br />

It is the unique combination of cosmopolitanism and tradition, high-tech and down-to-earth values,<br />

innovation and charm that makes Munich so attractive. The regional capital of Bavaria is home<br />

to a vibrant arts scene and, at the same time, it is an economic powerhouse and one of Germany’s<br />

leading research centres. Munich is also known throughout Germany and well beyond for its rich<br />

sporting tradition. Football, tennis, ice hockey, swimming, rowing, running and cycling are all<br />

popular with locals.<br />

OLYMPIC HALL<br />

Address: Spiridon-Louis-Ring 21, 80809 München<br />

Year of construction: 1972 – modification in 2009<br />

Spectators’ capacity: 12,500<br />

Parking spaces: 4,000<br />

Website: www.olympiapark.de<br />

OPTIONS: A BIG NEW ARENA WILL BE BUILT IN MUNICH FOR<br />

MORE THAN 10,000 SPECTATORS OR THE PORSCHE-ARENA<br />

IN STUTTGART FOR 6,500 SPECTATORS!<br />

27


INFRASTRUCTURE<br />

28


MEN’S EHF EURO <strong>2024</strong><br />

GERMANY<br />

12 – 28 January<br />

“I strongly support any DHB application for the EURO <strong>2024</strong>, also in the light of a<br />

possible UEFA European Championship in our home country.<br />

I am happy to see that handball in Germany has come this far.”<br />

Reinhard Rauball, President of the German football league and of Borussia Dortmund (Handball Federal Women’s League)<br />

29


INFRASTRUCTURE<br />

OPTIMAL INFRASTRUCTURE<br />

WELL-POSITIONED IN EVERY WAY<br />

German autobahns enjoy a global reputation. Citizens of this country will<br />

certainly hear a positive comment on their excellent road network, no matter<br />

where they go. Furthermore, there are excellent possibilities to travel across<br />

this host country of the EHF EURO <strong>2024</strong>. The high speed train ICE of the<br />

German railway company Deutsche Bahn AG is one of the fastest and most<br />

modern trains worldwide. It both connects the biggest cities of the country<br />

within short time and also ensures that travellers will reach their destination<br />

in a relaxed and laid-back way.<br />

German airports are gateways to the world. First and foremost, the Rhein-Main<br />

Airport in Frankfurt/Main gained the reputation of an international hub.<br />

ACCOMMODATION<br />

The idea of the EHF EURO <strong>2024</strong> in<br />

Germany is not only intended to watch<br />

handball, but also to get to know the<br />

country and its people. Many modern,<br />

well-equipped hotels in the attractive host<br />

cities, situated in close proximity to the<br />

arenas, will make sure that guests will be<br />

accommodated in a hassle-free manner.<br />

30


MEN’S EHF EURO <strong>2024</strong><br />

GERMANY<br />

12 – 28 January<br />

GERMANY GAINED AN EXCELLENT REPUTATION WORLDWIDE AS HOST OF MAJOR EVENTS,<br />

SINCE THE COUNTRY FEATURES AN EXCELLENT INFRASTRUCTURE ON ALL LEVELS, WHICH<br />

ENABLES IT TO HOST SUCH PROJECTS.<br />

Frankfurt Airport handles the biggest amount<br />

of passengers in Central Europe. Beyond that,<br />

Germany also possesses further international<br />

airports in host cities for fast connections to many<br />

other destinations.<br />

A flight from Hamburg to Munich or from Berlin to<br />

Düsseldorf only takes an hour. This excellent infrastructure<br />

ensures that all teams, officials, fans and<br />

journalists enjoy a tournament of short distances<br />

and fast arrivals and departures. No matter whether<br />

by bus, plane, train or car: Teams and visitors<br />

from neighbouring countries, such as France,<br />

Austria, Poland etc. may quickly and easily travel to<br />

host cities.<br />

And also the travel distance between arenas and<br />

training locations will take no longer than fifteen<br />

minutes, due to first-class and premium hotels<br />

being located in close proximity.<br />

TICKETING<br />

Ticketing as part of an integral spectator management<br />

concept is a crucial key factor to the overall<br />

success of a big event like the EHF EURO <strong>2024</strong>.<br />

Therefore, our overall ticketing strategy for the<br />

EURO <strong>2024</strong> will include: Strategic partnership<br />

with the leading European ticket company, development<br />

of a “European handball CRM” database<br />

to reach handball fans all over Europe and interact<br />

with them on a regular basis, long-term integral<br />

ticket sales strategy from 2022 onwards. The<br />

sales strategy will include that tickets will be sold<br />

in different ways at different times in the run-up to<br />

the EURO: Pre-sales to handball fans in 2022,<br />

sales through a ballot-based application system<br />

to the wider public in 2022, real time sales of<br />

remaining tickets in 2023.<br />

31


SUMMARY<br />

32


MEN’S EHF EURO <strong>2024</strong><br />

GERMANY<br />

12 – 28 January<br />

Big emotions in all arenas, an intensive experience for each fan, handball<br />

at the centre of European top sports – all this in connection to emotions,<br />

logistic precision and wide reach: As host of the EHF EURO <strong>2024</strong>, we<br />

want to produce an impact to use the potential of handball as good as<br />

possible, move closer to the optimum after great tournaments in the past<br />

and continue this story of success of the EHF EURO. Germany offers top<br />

conditions with big and up-to-date arenas in cities with international flair.<br />

Mark Schober<br />

Secretary General<br />

We deliver the know-how to make it successful. Handball is coming up to<br />

thrill all sports fans AND find its way right into the heart of our society.<br />

The EHF EURO <strong>2024</strong> is a strategic long-term project for us, making an<br />

impact before, during and after matches. New target groups among<br />

spectators, media representatives and sponsors will be addressed – they<br />

will feel fascinated and become a part of the handball sport. We are<br />

convinced that this will also be beneficial to the European handball family<br />

in general.<br />

33


34


YOU<br />

SEE IN<br />

GERMANY<br />

35


IMPRINT<br />

PUBLISHER:<br />

Deutscher Handballbund e. V., Willi-Daume-Haus, Stobelallee 56, D-44139 Dortmund<br />

RESPONSIBLE<br />

EDITORS: Mark Schober, Thomas Zimmermann, Paul Specht<br />

GRAPHIC DESIGN: Philippka-Sportverlag GmbH & Co. KG, Rektoratsweg 36, D-48159 Münster<br />

PRODUCTION: Digi Print GmbH, D-48163 Münster<br />

PICTURE CREDITS:<br />

Anschutz Entertainment Group p. 19 (1) | AS Sportfoto: p. 26 (2, S. Binder) | Barclaycard Arena: p. 23 (1) |<br />

Borussia Dortmund GmbH & Co. KGaA/A. Simoes: p. 7 | Clipdealer: p. 13, p. 14, p. 15 (2), p. 23 (1),<br />

p. 25 (1), p. 26 (1), p. 30 (3), p. 31 | Denkewitz, K.: p. 29 (1) | Imago: Cover (1), p. 15 (1), p. 25 (1), p. 30 (1) |<br />

Klahn, Sascha/DHB: Cover (3), p. 2/3 (1), p. 4, p. 6/7 (1), p. 8, p. 9 (1), p. 10/11 (1), p. 12, p. 15 (1),<br />

p. 18/19 (1), p. 23 (1), p. 28/29 (1), p. 32, p. 33, p. 34/35 | LANXESSS-Arena: p. 25 (1, M. Volkmann) |<br />

Mercedes-Benz-Arena: p. 22 (3) | Olympiahalle München: p. 27 (2) | pixelio: p. 24 (1) B. Winter | Presse- u.<br />

Informationsamt der Bundesregierung/Kugler, Steffen: p. 5 | Presse- u. Informationsamt München, M. Nagy:<br />

p. 27 (1) | Siemens AG: p. 30 (1) | SPONSORS: p. 11 (1) | TUI Arena: p. 24 (1) | THW Kiel: p. 3 (1) | van Treeck,<br />

Ansgar M.: p. 20 (2) | Wilde, Frank: p. 24 (1)


BIDDING<br />

MEN’S EHF EURO <strong>2024</strong><br />

GERMANY<br />

12 – 28 January<br />

GREAT SPORT<br />

GREAT<br />

ENGAGEMENT<br />

WWW.EHF-EURO.COM


DEUTSCHER HANDBALLBUND e.V.<br />

WILLI-DAUME-HAUS˙STROBELALLEE 56˙D-44139 DORTMUND<br />

PHONE: +49 231 91191-0<br />

E-MAIL: KONTAKT@DHB.DE<br />

WEB: WWW.DHB.DE

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!