NXT_Credentials 2018 v1

we're

We believe anything
can happen in the
next five minutes.
30 seconds. Or any
time between now
and then.
Life’s like that, and
we like it that way.

w h o
w
e
a r e
Yesterday, today
and every day.
We love the idea that we don’t know how we’ll crack a brief, solve a problem
or create something from nothing. Anything can happen. Who knows what the
answer will be, where it comes from and how it will come about.
That’s the challenge, and why we’re all in this crazy business. But one thing’s
for sure, something amazing will happen, and we can’t wait to share it with you.
That’s why we’re called next Thursday.

w h a t
w
e
d o
We don’t just make ads, that’s just one of the great services we provide.
In reality, we’re a people business,
natural storytellers, that nurture
human connections. And everything
we do honours those connections.

o u r
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p
p
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a c h
"All progress depends on
unreasonable people, for they
are the ones who try to change
the world, while reasonable
people simply adapt to it."
George Bernard Shaw

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We live in The Age of Unreason, an era where change is constant,
random, and discontinuous.
Consumers are predictably irrational, they use instinct, intuition
and emotion to make the vast majority of decisions. Believing that
advertising succeeds because they’re reasonable is misplaced.
Success for our clients means hitting unreasonable targets.
(2% growth? Easy. 20% growth? Now that’s being unreasonable.)
So, in order to achieve the unreasonable results you need
unreasonable ideas.

o u r
t
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a
m
We’re musicians,
problem-solvers, artists,
writers, strategists,
business people. We’re
serious, fun, personable,
creative, responsive,
experienced and
collaborative.

DAN ADLER
head honcho
“Brands need
to stand for
something, ideals
that customers can
embrace, elevating
them beyond what
they are selling.”

“There’s no secret
to doing great work.
Creativity needs an
investment in time
and a work ethic
that's blue collar
in its approach.”
ANDY ILES
lightbulb moment chief

TANYA O’NEILL
the whole enchilada
“If there’s one thing
I truly believe,
it’s that passion
is magnetic. And
passion is what I
bring to every client
I work with.”

“To gain the trust
of our clients, our
actions always need
to match our words.”
GEORGIA MCDERMOTT
account slayer

DAVE MAUNDER
pictures
“I believe in finding
real insights and
delivering work
that moves people
through authentic,
meaningful and
strategic ideas.”

“Breakthroughs
happen when we
take risks, trust our
instincts and people
speak their mind.”
EUGENE HORAT
words

RYAN KIDD
directeur artistique
“Ideas matter.
They’re the
difference between
brands that
resonate and ones
that are ignored.”

“Every brief is
an opportunity
To challenge
traditional
advertising
conventions.”
TODD MURRAY
art à la carte

ALESSIA CASTIGLIONE
bird's got words
“It’s all about the
message – it’s not
just what we say,
but how we say it.”

“Creativity is a
quality everyone
possesses. It’s not
something that’s
found only in a
title or team.”
TARA SEABROOK
executive bean counter

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AMART FURNITURE
Background
Once a leader in the home
furnishings, Amart Furniture needed
to remind customers of its quality
craftsmanship and huge range of
stylish furniture. But how could it
rekindle excitement and connect with
consumers in a contemporary way?
Our solution
Amart Furniture, builds furniture
designed for living in Australia, for
the way Australian’s really live. So, we
created a new positioning born out
of a core brand truth that they build
‘furniture for life’. We then brought
this insight to life across all Amart
Furniture’s key customer touchpoints
Unreasonable result
2017 Boxing Day Sales where 30%
above projected targets.

TRUCK ASSIST
Background
NTI diversified its product offering
by launching its new, nation-wide
roadside assistance network under
the banner of its specialist Truck
Assist brand. We were tasked
with creating a new identity,
communications and online platform
to launch the brand.
Our solution
We created a brand platform
which focussed on the main target
audience, which surprisingly wasn’t
big-rig truckers, but tradies who drive
3.5 tonne trucks that require only a
regular car licence.
Your business is on the move.
We keep you moving.
No matter what size business or truck
you’re running - we’re here to help 24/7.
We’re Australia’s specialists in providing
roadside assistance for trucks.
We have a national network like no other
that’s there to back you and your drivers up
- wherever they are in Australia.
Have a plan for when things go wrong.
Get covered now at truckassist.com.au
No matter what. No matter when.
The information is not advice, and should not be treated as such, and is a guide only to Truck Assist Roadside Entitlements. You must not rely on the information in this advertisement as an alternative to
legal, or other advice from an appropriately qualified professional. We will not be liable to you in respect of any losses arising out of any event or events beyond our reasonable control. If you have any
specific questions about any matter contained herein you must contact Truck Assist Services on 1800 827747 (1800 TASSIST).
Unreasonable result
Number 1 position in google within
3 months of launch.

YELLOW COVER
Background
When NTI, decided to expand from
truck insurance into mobile plant
and equipment, they engaged us
to create a completely new brand
that immediately connected with
equipment owners and brokers, and
clearly demonstrated the industrial
strength protection that only Yellow
Cover provides.
Our solution
Existing policy holders needed to
be retained and new customers
established. A new brand name and
identity was developed that was
intrinsic to the construction industry.
Unreasonable result
Sales increased by $8 million or 300%.

MARINE PROTECT
Background
NTI asked to create a brand for their
new, specialised marine insurance
business, which is backed with the
might and expertise of CGU and Vero.
Our solution
We positioned Marine Protect as the
market leader in marine insurance
from the day their doors opened.
While also making sure every key
decision makers in the niche marine
insurance market were aware and
informed about the new brand.
Unreasonable result
Number 1 in category within
3 months from launch.

ALLIANZ GLOBAL ASSIST
GOT GOTU?
Background
gotU was a whole new sub-brand
for international assistance provider
Allianz Global Assistance and a new
way to get roadside assistance. As
Australia’s first pay as you go, on
demand, roadside assistance service,
it works like Uber, and is now available
in Melbourne, Sydney, Brisbane,
Adelaide and Perth.
Our solution
We created a new identity for gotU,
and rolled out the new branding
across outdoor, radio, digital and app
design.
Unreasonable result
50,000+ app downloads within
3 months.

JBS AUSTRALIA
Background
JBS is the largest animal protein
processing company in the world,
and Australia, with an impressive
catalogue of premium-beef brands.
They wanted to develop a completely
new brand for their finest product,
Shorthorn.
Our solution
We discovered the breed had a
legendary reputation for quality,
established in 1810 when a worldrecord
of 1,000 guineas (worth
$375,000 in today’s money) was paid
for a foundation steer. It was a true
story that said so much and proved
the perfect inspiration for creating the
new brand, which is now served in the
best restaurants around the country.
Unreasonable result
Thousand Guineas is now served
in only 25 of Australia’s most
exclusive fine-dining restaurants.

NANT SINGLE MALT WHISKEY
Background
Nant Tasmanian Highland Single
Malt Whisky was catapulted to world
renown in 2012 when Jim Murray, the
author of the Whisky Bible, scored
the Nant Single Malt (American Oak
Bourbon Wood) 95.5 out of 100.
Our solution
We were approached to take
the brand from barrel to bar
shelf, which included an elegant
packaging solution and branding,
through to direct mail and point of
purchase material for domestic and
international markets.
Unreasonable result
Over $50,000,000 raised during a
12-month investment program.

LADBROKES
Background
Ladbrokes.com.au are the leading
innovator in online bookmaking, and
as such, strive to be the benchmark in
everything they do. Next Thursday were
tasked to create a brand that continues
to take their awareness, recall, brand
love and most importantly, revenue, to
unprecedented heights.
Our solution
Being at the forefront of online gambling,
Labrokes.com.au is always looking for
engaging new ways for punters to add
another level of entertainment while
watching their favourite sports. They
needed a campaign that set them
apart, in a saturated market. We created
a distinctive campaign that set them
apart, and worked so well that the
campaign was replicated in the UK.
Unreasonable result
Number 2 in category within
12 months of launch.

w
h
a
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'
s
n
e
x t
?
Great work is born from a simple formula –
the best people married to the best clients,
at a point in time when they both want to
achieve the best results.
If you feel the same way,
then you’re the kind of
partner we’re looking for.

Let’s chat
between now
and next
Thursday.
Dan Adler
Dan.adler@nextthursday.com.au
(07) 3254 0803
0412 124 455
Ground Floor, 236 Arthur Street
Newstead, Brisbane QLD 4006