WORLD OF INDUSTRIES - LOGISTICS 3/2017

SSI Schaefer realizes fashion
logistics perfection
A new distribution center by SSI Schaefer forms the
logistical basis for the omni-channeling of the Finnish
Stockmann Group, one of the leading retail companies
in Scandinavia and the Baltics. A combination of
hanging and flat goods and a design concept
according to the patented 3D-Matrix Solution
facilitates the order processing of both over-thecounter
and online trade from one single logistics
facility.
In the middle of October, the Finnish department store chain
Stockmann held its thirtieth “Hullut Päivät” event. Traditionally,
these days attract bargain hunters from far and wide. In just five
days, 1.4 million items were sold at the Group’s stores, above all at
the flagship store in Helsinki. With more than 50,000 m² of retail
space over eight floors, it is the largest department store in Finland
and one of the largest in Europe. Over one million customers also
visited the online shop during these days, with shoppers unpacking
their internet orders the very next day.
To overcome seasonal peaks like these and to build a firm foundation
for further growth and the expansion of the firm’s operations,
Stockmann has in recent years completely overhauled their
corporate logistics and geared towards omni-channeling. At the
heart of this strategy is the distribution warehouse in Tuusula near
WAREHOUSING