The Spark Magazine (Jan 2018)
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www.thesparkng.com<br />
<strong>The</strong> <strong>Spark</strong> | Ignite/Connect/Achieve<br />
Paylater will need to deepen their customer base by appealing to<br />
other segments of the underserved credit-seeking community. It<br />
should venture to other towns and capital cities in Nigeria and<br />
seek gender inclusion in its market. It should take advantage<br />
of the economic policies by partnering with agricultural<br />
entrepreneurs and being relevant to all players in the agricultural<br />
value chain.<br />
Branch should also deepen its partnerships with other sectors<br />
and partner with regulators in the mobile telephony and financial<br />
services in order to expand the scope of the mobile banking<br />
service in Sub Saharan Africa.<br />
<strong>The</strong> future of the continent lies with opening up our economy.<br />
Access to credit remains a key indicator of economic growth.<br />
Digital records of transactions enhanced with these digital<br />
lending platforms is a big leap from our recent past. Government<br />
and Regulators must support them for a future that is bright for<br />
all Africans.<br />
What do you think? Which brand captures the heart of the youth more? Here are results from our social media poll comparing<br />
the two brands.<br />
Online Poll Results<br />
65% 35%<br />
@thesparkng<br />
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