Portfolio - Halef Oliveira - 2015 - SWB

HALEF OLIVEIRA
selected works

ABOUT ME
My name is Halef Oliveira, I’m 19, I study Graphic
Design and live in Brazil. I believe that design and
innovation can make us wake up in a better world.
contact: halef.oliveira12@gmail.com
LANGUAGES
Advanced English
Fluent Portuguese
Basic Spanish
PAST EXPERIENCE
- Memoriabilia AD Vintage (web design)
- internship at Agência Imaginar (graphic design)
- internship at MM Gerdau (graphic design)
EXTRACURRICULAR COURSES
- Photoshop, Indesign and Illustrator.
- Photography
- Academic Drawing
- Administrative Routines
- Marketing Management
SANTA TEREZA
branding

For a Practice Projetual II class work, was asked students
to select a specific part of the city and make a deeply
study of the neighborhood - texts, articles, interviews
and visual references - with this material in hands,
the students should develop a complete visual identity
design project. I chose work with the Santa Tereza
neighborhood, one of the most traditional neighborhood
of the Belo Horizonte city, its traditionalism contrasts
with its bustling nightlife and its reputation of bohemian.
Thus, in the identity I wanted to return at this typical
values, getting clear the contrast between them.
sketches
and resources

The project steps pass by by the
creation of a concept, the brand
development, application studies
and stationery materials.
stationary

promotional
It was also asked to develop a promotional gift that
demonstrate and promote the visual identity chosen for
the project.

ECCENTRIC
postcards
The project was part of the Creation Process, subject of
Graphic Design course at the Universidade Estadual de Minas
Gerais (UEMG). The students had to create a “postcard’s kit”
(postcards, seals, stamp and packaging) that should translate
the world created by then in the previous sketchbook. In
my world I decide to work with a futuristic and silver place
called Eccentric, where people were free to live their own
eccentricities in the most artistic way.
creation process

packaging
and postcard’s kit

ANTROPÓFAGO
patterns
“Only anthropophagy
unites us. Socially.
Economically.
Philosophically.”
ANDRADE, Oswald de.
Anthropophagic Manifest,1928
The project was made to the Graphic Expression III class,
in a thematic work called “Surfaces of a place.” I decided
to work with a tropical concept based on a brazilian art
movement of the 20s which is the Antropofagismo. This
aesthetic was a milestone in the recovery of national
culture, rescuing the anthropology origins of Brazil,
but considering the modernist influences from other
countries. The idea was understanding everything that
came from outside, matching with the cultural and
regional background existing and produce a modernist
Brazilian aesthetic.

Pattern #1
Abaporu
Pattern #3
A Cuca
Pattern #2
O touro
Pattern #4
A feira

ooklet, t-shirt and packaging
The project focus on the works of the painter Tarsila do
Amaral, one of the leading exponents of the movement.
I worked with the elements of her paintings, to create
patterns that express the tropical potential. For the
application was chosen a fashion collection.

URBAN LANDSCAPES
photography

The project was made to the Psychology, Perception and Shape
class. The theme was “Narrative looks at the urban landscapes”
and the goal was to develop a close look at the city that the student
was inserted. As a basis, book excerpts were used to guide the
student’s to produce photos. I chose to work with the details, the
minutiae of the city, finding the simplistic poetic amid the urban
chaos. The project results are five photographs and a presentation
booklet analyzing the formal characteristics of the image.

GUMP
toy art
The project in question is part of the Methodology Applied
to the Design Process discipline and is divided into two
stages and was based on the chosen characteristics
of the students themselves. At first, was developed a
editorial project to explain who are the student, their
characteristics and embodiments, a kind of “briefing”.
In the second stage, the student should apply all of
these previously chosen characteristics in a toy art,
to embody in a toy, which should contain a packaging
and promotional material.
In my project, I created Gump. The characteristics
chosen were: undecided, intense and organized, which
can be seen in various aspects of toy.

iefing

toy art

TODA QUINTA
editorial
The project was developed for the MM Gerdau – Museum of
Mines and Metal, one of the most important mineralogical
museum in Brazil. The illustration and collage was used
as the cover of cultural programming in April 2014, which
had as its theme Brazilianness. I worked with natural and
typical elements of the country and then the symmetry
give the desired effect, the material had both print and
digital applications and composed the visual identity of
the museum during the month.

digital and
printed application

TOBIAS & CORGOSINHO
branding
The project was developed for a lawyers office located
in the city of Belo Horizonte. The briefing was to create
a brand with the goal to convey a sophisticated and
elegant aspect, and also bring ideals of professionalism,
confidence and solidity. The shape and the stroke of the
initial customer names were meant to provide, at the
same time, an impactful and clean brand. The project
was developed on the Imaginar Agency.

and versions
and application

MM GERDAU
social media
The work was developed for Social Media actions of the
MM Gerdau – Museum of Mines and Metal, one of the
most important mineralogical museum in Brazil. The
museum use the technology in a playful and creative way
to present the fascinating universe of metals, minerals
and its components.

DRAWINGS
and sketches

drawings
and sketches

THANK YOU!
contact: halef.oliveira12@gmail.com