Portfolio - Halef Oliveira - 2015 - SWB

For a Practice Projetual II class work, was asked students
to select a specific part of the city and make a deeply
study of the neighborhood - texts, articles, interviews
and visual references - with this material in hands,
the students should develop a complete visual identity
design project. I chose work with the Santa Tereza
neighborhood, one of the most traditional neighborhood
of the Belo Horizonte city, its traditionalism contrasts
with its bustling nightlife and its reputation of bohemian.
Thus, in the identity I wanted to return at this typical
values, getting clear the contrast between them.
sketches
and resources