Listing Presentation Perrone Group V3-Team Version

Ralph Perrone and Matthew Stebbins - Waterfront and Luxury Home Specialists 

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www.GoPerrone.com 

REDEFINING 

SERVICE IN REAL ESTATE 

Selling a home in today’s market can be challenging and we at the Perrone Group 

understand that! While the market can be challenging, hundreds of homes are sold 

each week in Brevard. What’s the difference between selling your home or failing to do 

so? The details! Whether it’s our proven sales approach, effective marketing campaigns 

or utilizing our extensive network, at the Perrone Group no detail is overlooked. We 

pride ourselves in the use of technology and innovation to maximize the exposure of 

your home. We created this guide to help educate you as a Seller, and empower you to 

make the right decision when selecting the best agent to market and sell your home. 

When we say we are “redefining service in real estate,” we mean it! Our clients come first! 

We will educate you on what needs to be done to have a successful sale of your home. 

There are many components to a successful real estate transaction and you can count 

on us to be there every step of the process and make sure no detail is overlooked. With a 

proven track record, the right skill set, and years of experience, the Perrone Group has the 

right tools to successfully sell your home. If you’re serious about selling your home, we’re 

serious about getting the job done! 

Ralph 321.452.9838 

| Matthew 321.482.3585 | 234 E. Merritt Island CSWY Suite D Merritt Isl. FL 32952 | www.GoPerrone.com 

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RESUME: 

RALPH PERRONE 

INTRODUCTION 

-Degree in Business Administration and Marketing with crossfunctional 

expertise in financial analysis, financial planning, 

accounting, and new business development. I have over 20 

years experience in the real estate industry, combining strong 

analytical and business skills to positively contribute to my 

success. I am familiar with building materials, blueprints, 

surveys, financing, market analyses, contracts, and buyer 

psychology. 

EDUCATION 

-Southwest Miami Senior High School 

-University Of Central Florida, Orlando 

-Majored in: 1. Business Administration 

-Minored in: 1. Marketing 

2. Finance 

-IFREC Real Estate School 

-***Licensed Mortgage Broker 

-***Licensed Real Estate Broker 

-Belong to ORRA, FAR, NAR, SCAR, ® and Code of 

Ethical Conduct 

-GRI Certification (Graduate of the Realtor Institute) 

-Member of the Luxury Home Council 

-ABR (Accredited Buyer Representation) 

-CDPE (Certified Distressed Property Expert) 

EMPLOYMENT HISTORY/EXPERIENCE 

-1992- 1998. Employed with Perrone Property Rentals. 

-1998-2001. Employed with Apartment Hunters 

-2002-2004. In 2002 became a Realtor with Watson Realty. In 2003 I 

began assisting my clients with their financial needs, working as a 

Loan officer with Interstate Financial Group. 

-2005-present. In 2005 opened first Real Estate office, Perrone Realty. 

-Been featured on hit shows like “House Hunters”, “Million Dollar 

Homes of House Hunters” and “My House is Worth What?” on HGTV 

while working on large projects with Donald Trumps 3rd season 

winner of the "Apprentice", Kendra Todd. 

-Authored 2 books on short sales, been featured in multiple 

magazines including “Florida Realtor” for creating a Strong Business 

Model for others to follow. We have placed over 2000 families and 

sold over 500M in real estate and currently manage over 500,000 sq ft 

of commercial real estate. 

-Was rated as high as the #32 agent in the country out of over 

1 million Realtors. 

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RESUME: 

MATTHEW STEBBINS 

INTRODUCTION 

-I have over 11 years experience in the real estate industry,14 

years as a Firefighter combining strong familiarity with 

building materials, inspections, surveys, contracts, and 

customer service. 

EDUCATION 

-IFREC Real Estate School 

-Licensed Sales Associate 

-Accreditation for Luxury Home Specialists 

-Belong to FAR, NAR, SCAR, ® and Code of Ethical Conduct 

-Member of the Luxury Home Council 

EMPLOYMENT HISTORY/EXPERIENCE 

-2000-2016: Seminole County Fire Department working as 

a Firefighter/EMT. 

-2007: Became a Realtor and began working for Perrone Realty. 

-2007: Guest stared on the hit tv shows “House Hunters” and “My 

House is Worth What?” on HGTV while working as an agent. 

-2007: Became a 5 Star Premier Agent with Zillow earning a top 

spot in Brevard. 

-2017: Authored a book to help agents be successful at marketing in 

real estate. 

-2007-present: Has been a member on a team that has placed over 

2000+ families and sold over 500+ Million in real estate. 

 

Ralph 321.452.9838 | Matthew 321.482.3585 | 234 E. Merritt Island CSWY Suite D Merritt Isl. FL 32952 | www.GoPerrone.com 

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-150+ million monthly visitors to Zillow each month 

-50% of Zillow and Trulia visitors are planning to buy or sell 

-80% of homes for sale are viewed on Zillow 

-37% of Zillow’s audience has an income of $100k+ 

-Zillow has 110 Million homes in its database 

-186 homes are viewed per second from mobile devices 

-75% of Zillow visits come from mobile devices 

OUR TEAM USES ZILLOW 

TO PUT YOUR HOME IN 

FRONT OF MORE BUYERS 

ACROSS THE US. 

Ralph 321.452.9838 

| Matthew 321.482.3585 | 234 E. Merritt Island CSWY Suite D Merritt Isl. FL 32952 | www.GoPerrone.com 

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REAL REVIEWS & SOCIAL PROOF 

OF OUR SUCCESS 

SOLD IN 21 DAYS - FOR MORE THAN LIST PRICE 

“The Perrone Group has done a great job helping my husband and I purchase and sel l our rental properties. They kept in daily contact and 

provided us with all the information we needed to make informed decisions .We would highly recommend them to anyone who needs 

exceptional service!" 

- P. Zepp 

SOLD IN 12 DAYS 

“I made the mistake of hiring a friend of the family to sell our house. After it sat on the market for over 180 days we canceled the listing. One of our 

friends had used the Perrone Group and had success, so we decided to sell with them. Three weeks on the market with Matthew and Ralph, we had 

an acceptable offer. We had a smooth transaction and the home even closed 1 day early!” 

- C. Hammerle 

HOUSE SOLD IN 3 DAYS - FOR MORE THAN LIST PRICE 

“When it comes to negotiations Matthew and Ralph are the best! Their understanding of the market and communication 

is unmatched! Thank you for your hard work and keeping me informed every step of the way.” 

- M. Sterling 

Ralph 321.452.9838 

| Matthew 321.482.3585 | 234 E. Merritt Island CSWY Suite D Merritt Isl. FL 32952 | www.GoPerrone.com 7

“The Perrone Group is the best in the business . Their specialty knowledge of the South Merritt Island neighborhoods is unsurpassed. They 

are knowledgeable, professional and dedicated -not just to selling real estate , but to helping people achieve their goals and dreams .” 

- Mindy D. 

“The Perrone Group is at the top of their profession as real estate agents. They were the buyer’s agent on my recent home purchase and 

were so effective that I asked them to list my present home. We had two offers in the first 24 hours of listing. Knowledgeable , friendly, 

responsive and easy to work with. I would highly recommend them!” 

- Ron E. 

“The Perrone Group are excellent real estate agents. They are knowledgeable, hard-working, responsive and professional. I 

would highly recommend them to anyone looking to buy or sell a home!” 

- Rachel W. 

“The Perrone Group are excellent real estate agents and advisers! Their knowledge of the South Merritt Island area surpassed my 

expectations and reassured me I was working with experts. I know first hand, when it comes to giving the value of a home, their accuracy 

is honest and in your best interest. If you are looking for a real estate agent, I would highly recommend them!” 

- Rory M. 

Ralph 321.452.9838 | Matthew 321.482.3585 | 234 E. Merritt Island CSWY Suite D Merritt Isl. FL 32952 | www.GoPerrone.com 8

Our TEAM has: 

Placed 2000+ Families 

Done$500+ MILLION IN SALES 

Ralph 321.452.9838 | Matthew 321.482.3585 | 234 E. Merritt Island CSWY Suite D Merritt Isl. FL 32952 | www.GoPerrone. com 9


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FIRST STEP TAKEN 

DURING THE HOME 

BUYING PROCESS 

56% internet (home searches & research) 

17% realtor 

7% call on yard sign 

6% contacted a lender 

5% friend | relative | neighbor 

3% open house 

2% new builder 

1% local newspapers & magazines 

1% knew the seller 

1% home buying seminar 

1% other 


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OUR TEAM OF 

MARKETING PROFESSIONALS 

MAKE YOUR HOME 

STAND OUT! 

see for yourself... 

01/ TEAM APPROACH 

02/ PROFESSIONAL PHOTOGRAPHY 

03/ LUXURY YARD SIGN AND POST 

04/ DRONE 

05/ PROFESSIONAL BROCHURES 

06/ CUSTOM WEBSITE SPECIFIC TO THE PROPERTY 

07/ PAY-PER-CLICK/FUNNEL CAMPAIGN 

» facebook 

» google 

» bing 

» yahoo 

08/ PREMIER EXPOSURE ON: 

» zillow.com 

» realtor.com 

» trulia.com 

» homes.com 

09/ VIDEO TOUR MARKETING 

10/ PRE LISTED DIRECT MARKETING ON ZILLOW 

11/ JUST LISTED MEGA OPEN HOUSE 

12/ TOP 400+ LOCAL AGENT PREVIEW E-MAIL 

13/ LOCAL BROKERAGE NETWORK 

14/ NATIONAL AND INTERNATIONAL BROKERAGE NETWORK 

15/ PRE-MARKETING E-MAIL BLAST TO OUR DATABASE 

16/ PROSPECTING THE PERRONE BUYER DATABASE 

17/ STAGING OR HELP WITH STAGING FOR TOP DOLLAR 

18/ NORTHERN AGENT DIRECTORY 

19/ BROKER TOURS 

20/ ACCURATE FEEDBACK 


TEAMAPPROACH 

A team will always out 

perform an individual! The 

Perrone Group is well 

trained in customer 

service, sales and high 

level negotiations! 

PHOTOGRAPHY 

Our Photographers are some 

of the best in the business! 

They have won awards and 

also completed photo 

shoots for well known 

architectural magazines. 

SIGN & POST 

Our luxury sign and post will 

show your home is 

professionally represented. 

With our clean branding 

nothing will detract from 

your home’s curb appeal. 

DR ONE 

Another way to add value is 

to use drones for video and 

photography in order to give 

buy ers a bett er view of the 

ho me and surrounding area. 

BROCHURES 

Professionally designed 

Perrone Group brochure 

will showcase your home in 

the best possible way. 

MEGA OPEN HOUSE 

We call it a MEGA open house! 

We will advertise, cater and 

invite your neighbors over 

to see your home on its 

market launch day. 

TOP 300 AGENTS 

We pull approximately 300 

Realtors that have sold a 

home within a radius of 

your home and give them a 

broker courtesy “ heads up” 

of the new pre-market 

listing. 

LOCAL OFFICES 

Since the Perrone Gro up 

participates in the Spac e 

Coast Multiple Listing Service 

(SCMLS), most lo cal brokerages 

will also feature your h ome on 

their site, giving it even more 

exposure. 

NATIONAL/INTER 

Because the Perrone Group 

participates in national & 

internat ional brokerages, we 

will display your home on 

their websites. This gives 

your home worldwide 

exposure ! 

E-MAIL BLASTS 

Clean, simple and direct e - 

mails. They feature your 

home in the best light to 

agents, buyers and anyone 

interested in your home. 

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ITS OWN WEBSITE 

We build your property its 

own custom website . It will 

feature your 

property ’s high - 

resolution photos and 

features of your 

all the 

home . You 

will also find video virtual 

tour links. 

SOCIAL MEDIA 

We spend thousands of 

dollars per month in pay - 

per-click advertising on 

many of the social media 

platforms. This is a great way 

to market your home to its 

hyper local market. 

PREMIER EXPOSURE 

Premier exposure on: 

» Zillow.com 

» Realtor.com 

» Trulia.com 

» Homes.com 

VIDEO 

Video is a popular means for 

advertising a home . It gives 

a buyer a different 

perspective of 

the home , its 

layout and floor -plan. We will 

feature your home on video 

sites like YouTube and Vimeo 

PRE LISTED ON ZILLOW 

We pre list your home on 

Zillow to gain buyer interest 

before it goes on the MLS. 

This strategy helps to make 

your listing standout above 

the competition! 

BUYER DATABASE 

On average we h ave 2700 + 

active bu yers sear ching our 

website. We check their 

searches, narrow it down to 

50-100 buyers that may be 

interested in your home 

and call them! 

STAGING 

Staging has been proven to 

sell a home for more money 

in less time. Although 

staging is not for every 

home, we will guide you 

through the decision of 

choosing staging vendors or 

virtual staging. 

NORTHERN AGENT 

DIRECTORY 

We have a n extensive 

network of Northern 

Agents who assist with 

relocating buyers to the 

area which means better 

exposure! 

BROKER TOURS 

Some neighborhoods have 

Broker Tours. If there is a tour 

in your neighborhood, we 

will be on it to 

home on tour. 

represent your 

FEEDBACK 

We will give you 

feedback received from 

prospective Buyers and 

Agents regarding your 

home, to allow you to 

make needed changes to 

your home selling strategy. 

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Perrone Group COMMUNICATION 

PLAN 

We are not like other Realtors that list your home and 

never call you again until the listing expires! Nope. We 

are very customer oriented and will communicate with 

you weekly about the activity of yourlisting. We will 

give you feedback (hard or soft)because nobody 

wants to be left in the dark! 


PROFESSIONAL PHOTOGRAPHY 

Professional photography is essential when attracting buyers to your listing! 

Non-Professional Photography 

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Ralph 321.452.9838 | Matthew321.482.3585 | 234 E. Merritt Island CSWY Suite D Merritt Isl. FL 32952 | www.GoPerrone.com 18


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HOME SALE TIMELINE 

pre-listing 

schedule an appointment 

meet with the Perrone Group 

discuss best strategy for selling 

formal listing presentation 

executed sales agreement 

property evaluation | appraisal 

design team walkthrough 

market analysis completed 

sales price established 

listed and active 

marketing campaign started 

professional photography taken 

signs installed 

submitted to multiple listing service 

property website launched property 

brochure designed 

direct marketing campaign launched 

telephone campaign started 

e-mail campaigns started 

office preview 

broker preview 

mega open house 

under contract 

offer(s) received 

offer(s) negotiated 

offer accepted 

back-up offer(s) accepted 

inspections & disclosures completed 

appraisal completed 

contingencies removed 

property closes 

refer friends to the Perrone Group 


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Factors that Influence Market Value 

-Supply and Demand 

-Economic Conditions 

-Asking and Selling Prices of Competing Homes 

-Your Home's Condition 

-Buyers Perception of Your Home 

Factors with Little or No Influence on 

Market Value 

-The Price the Seller Paid for the House 

-The Seller's Expected Net Proceeds 

-The Amount Spent on Improvements 

PRICING YOUR HOUSE FOR A SUCCESSFUL SALE 

Pricing your home accurately is the most effective way to ensure a successful sale! 

Allow me to repeat that- Pricing your home accurately is the most effective way to ensure 

successful sale! 

a 

Many sellers are tempted to list their home with 

the 

agent 

who 

quotes 

the 

highest 

price. 

Please keep in mind, the Agent, does not set the price, the Seller doesn't set the price 

- the Market will set the price, or the value of your home! 


PRICING CORRECTLY 

TO MAXIMIZE PROFITS 

OUT OF THE MARKET 

IN THE MARKET 

BUYER 

PERCEIVED 

HOME VALUE 

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PROPERTY INTEREST 

LEVEL 

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Option # 1 – Above Market Value 

• Pushing the envelope 

• Possible new benchmark 

• Agents & buyers will likely reject the price 

Option # 2 – At Fair Market Value 

• Most comfortable for sellers 

• Steady stream of buyers 

Option # 3 – Below Fair Market Value 

• Likely to create a frenzy 

• Multiple offers 




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Ralph Perrone 321.452.9838 

Matthew Stebbins 321.482.3585 

234 E. Merritt Island cswy 

Merritt Island, FL 32952 


© 2018 Perrone Group All rights reserved. 

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Listing Presentation Perrone Group V3-Team Version

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