Business presentation_2023_online_EN

ESSENS
YOUR
BUSINESS
Business Presentation
Marketing Plan

Who we are 2
Vision, mission and core values 4
How did we grow 8
Why register 10
Why do business with us 14
Steps - Phase 1 18
Steps - Phase 2 20
Steps - Phase 3 22
Pillars of success 24
Sales margin 26
Perfume Sample Kit 28
Marketing Plan 30
Commissions 32
1. Plan 34
2. Plan 40
3. Plan 44
4. Plan 46
Hi-tech technology 50
Basic concepts 52
FAQ 54
1

Young company
conquers the world
We are a European company
with family features that
was founded in 2011 and is
currently one of the most
dynamic MLM companies in
Europe.
CEO Michal Kovář, ESSENS founder
MichKovEssens
essens_mich_kov
You can find our branches in the following countries:
2

WE OPERATE IN
12
TIME ZONES
> 1 800
FANTASTIC PRODUCTS
FOR EVERYONE
WE SPEAK
16
LANGUAGES
> 1 200 000
28
BRANCHES AROUND THE WORLD
FOUNDED IN
2011
IN BRNO / CZECH REPUBLIC
ORDERS EACH YEAR
> 8 000 000
SHIPPED PRODUCTS EACH YEAR
> 250 000
TOTAL ACTIVE DISTRIBUTORS
3

ESSENS Vision, mission
and core values
4
VISION
We want to change lives for the better.
MISSION
We offer an opportunity to positive-minded
people who want to have a high quality life, be
financially independent, develop on a personal
level and have the same effect on the people
around them.
We bring premium quality products and
services at affordable prices that will bring
maximum benefit and joy to all customers.
We also build awareness of network marketing
as a fair and solid business model that, if used
correctly, can turn into a lifelong love.
EMOTIONS
Emotion is the heart and driving force of our
company. It constantly pushes us further
with one goal, to be better.
SUPPORT
Not only the company, but also each
member supporting other members and
the whole network makes us a globally
successful brand.
UNIQUE
We are unique. We do not compare
ourselves to anyone, we focus only on our
activities and we want to be trendsetters.
DETAIL
Focus on every single detail in everything
that we do gives the results of our work a
whole new dimension.
SELF-FULFILMENT
Fulfil your dreams.

ESSENS Club membership
brings a number of advantages
SHOP
You get an exclusive opportunity to shop for
standard and also premium products of high
quality at the lowest possible prices and with an
additional discount of up to 50%.
OFFER
products to people around you and
earn a profit from purchase and
retail prices and also commission.
BUILD A TEAM
Take full advantage of the Marketing plan, build
a strong career that you will enjoy and treat
yourself to time and financial independence.
5

2013
2011
ESSENS was founded
by Michal Kovář,
Viliam Lalinský and
Petr Vyoral.
• BMW Incentive programme
• New co-owner of ESSENS,
Libor Prus
2015
150 000 orders
2016
Grand Opening
NEW ESSENS
Headquarters
6

2018
Chateau de Frontiere
Border Chateau
2020
• ESSENS KICK OFF
• 10 million perfumes sold
• 9th Anniversary and first
ESSENS LIVE STREAM
2021
• ESSENS KICK OFF 2021
• ESSENS TV
• 10th ANNIVERSARY
2022
• Czech Miss ESSENS
• ESSENS KICK OFF 2022
• Country events
• 1.5 million registered
distributors
7

BEAUTY
Unique
2011 2012 2014 2015
2016
8

HEALTH
HOME
2017 2018 2020
2021 2023
Hand and Foot
Care
ESSYNBIO
9

Why register?
▶ Free registration
▶ Registration
discounts on
selected products
▶ You will save up
to 20%
off catalogue prices on all products
▶ CashBack 20%
when turnover conditions are met
▶ Total discount
up to 40%
▶ Free delivery
when turnover conditions are met
10

Registration is free
Registration is completely free and there are no fees or obligations associated
with it.
Registration is easy
You can now link your account with your Google, Apple or Facebook accounts.
This allows you to log in faster and there is no need to remember your ID,
PIN or password. This option is currently used by more than 15,000 members
throughout ESSENS.
Registration discounts
Every new ESSENS Club member gets the opportunity to shop immediately
after registration with selected products at discounted prices. This offer is
always valid for a period of 30 days from the given registration, which may
vary slightly during the month subject to stock availability.
You will save
ESSENS members get a 20% discount on all products from the catalogue
price.
CashBack
If you order more than 50 points, we will pay out cashback the following
month into your E-wallet, i.e. money back from your purchases. Cashback is
20% of the value of the product.
Free delivery
Each country offers free delivery or various discounts on delivery fees. Feel
free to check out current delivery conditions on our website.
11

Why register
▶ Change
of lifestyle
▶ Time and
financial
independence
▶ You will meet
new people
▶ Travel around
the world with us
▶ Constant
motivation
to keep going
and achieve more
12

You will get an opportunity to
completely change your life
Registration can be the first step on the way to your financial independence.
Time and financial independence
With us, you can get extra income, and not just the profit from the purchase
and retail price difference, but also commission thanks to the commission
system. This is how the journey begins, achieving your dreams and gaining
complete financial and time independence.
You will meet new people
As an ESSENS Club member, you become part of our big family, you get to
know new people, people with a passion for cosmetics, food supplements and
business. They can all help you to be an asset, an inspiration and a role model.
Travel with us
Every year, ESSENS holds two important motivational events. One of them is
a luxury holiday in Turkey with an excursion to our business partners’ factories
in Istanbul. To be able to participate, you can qualify just by reaching the 17%
position.
The second motivational event is an exclusive trip to the annual celebration
of the Essens Anniversary, which always takes place in October. The weekend
celebration is bursting with an exciting programme that escalates into a
spectacular gala evening. Places are open to leaders from the 25% position.
Last but not least, our travel portal makes travelling much easier when
purchasing flight tickets and accommodation via essens.travel.
13

Why do business with us?
▶ Immediate access
to a successful
business model
▶ Minimal investment
▶ Zero risk
▶ Constant support
from sponsors and
the company
▶ Professional
background
▶ Training - system
As distributors, you have certainly
adopted all the necessary skills to
successfully sell products. Working
as an individual, rather than within
a team, it is much more difficult to
achieve higher monthly turnovers
and commission positions. This is
the moment when you should offer
this fantastic business opportunity
to everyone you know and meet.
14

Immediate start
You can start immediately, our business model is successful and is built on
solid foundations. The proof is none other than the vast number of peoples
lives we have changed across the continent.
Minimal investment
You don’t need anything other than your smartphone or computer to get
started successfully.
Zero risk
There is zero risk with us. We don’t collect pointless registration fees, we do
not force monthly turnovers. It’s up to you how much of your time you are
willing to put into this business. For a successful start, we recommend only
one thing to get to know our products very well. Both by personal experience
and also by studying our professional materials.
Constant support from Sponsors
and the Company
You are never alone in your business. You can always turn to your Sponsor or
active Upline. If you ever feel lost feel free to contact our branch office directly
and we will always be happy to help you.
Professional background
ESSENS introduces a number of leading experts in the field of development
and the production of cosmetics and food supplements, known as the ESSENS
Scientific Board. Our professional background also covers IT specialists, experts
in the financial sphere, and, last but not least, video production, marketing
and analysis.
15

Why do business with us?
▶ The possibility of
being your own boss
▶ Personal development
and education
▶ Hi-tech technology
▶ Business with
no limits
▶ Car incentive
programme
16

You will be your own boss
How much time you invest in your business is entirely up to you. Your sponsor
and our company are here to support and help you.
Personal development and education
Do you want to be successful? Learn to understand what you are selling. Let
it be the business or our products. Study through our platform ESSENS TV,
visit our webinars and seminars, read product leaflets and attend all training
events organised by your Upline or the company.
Hi-tech technology
ESSENS company through hi-tech tools (web and mobile application) creates
its own business system for each of its members. You can easily monitor how
you and your network are currently doing.
Business with no limits
Do you have foreign contacts? Build your network outside your home country,
get an international reach and try to take advantage of the potential brought
by countries that do not operate their own branch yet.
Car incentive programme
ESSENS offers its members not only premium products but also bonus
benefits and above-standard conditions for working with your team. One
of these benefits is the car incentive programme that is available for each
ESSENS Club member starting from the 17% position of the Marketing Plan.
Great care was taken when selecting car brands so that our business partners
who decided to join ESSENS could represent the business in only high-quality
cars, thus covering several categories of the car incentive programme.
17

How to do it?
You should divide all your efforts into 3 basic
phases.
Each phase will cover essential guidance and
coaching that will prove crucial for your success.
For this reason it is important you work through
each phase in full.
Phase 1
• Registration and first order
• Purchase of printed
materials
• Getting to know basic
terminology
• Company seminars
• ESSENS TV
18

Registration
When registering, we recommend using the ID of an already registered member. This member
should also be your advisor and mentor in the ESSENS world. If you do not have such a member
one will be assigned to you during the following month. This person will be available to you
at any time, if you need it. In case you do not make any point order within 1 month of your
registration, this registration will expire.
First order
The first order is very important. We have an attractive registration discount offer for new
members. These discounts are activated for a whole month from the first day of registration
and you can return to them repeatedly within a given time frame. When ordering over 50
points, you are entitled, on top of other benefits, to Cashback, i.e. money back, which we will
pay you to your E-wallet in the following month. Free delivery option is available from the first
order upon fulfilment of the point turnover.
Printed materials
A clear display of product lines including basic relevant information can be found in our
catalogues, represented as Beauty, Health and Home. There are two special editions – Decorative
cosmetics and Keto catalogues. You can also browse through our catalogues on our websites.
Another useful guide is the Pricelist with a summary of the catalogue and member prices as
well as cashback.
Get to know and learn basic terminology
Do you know what MLM, Cashback or E-wallet are? Who is the Sponsor, the Leader and what is
the web tab “My Office” for? Contact your Sponsor to explain everything to you, or feel free to
contact your active Upline or the ESSENS branch directly. We are always here for you. A good
understanding of the MLM terminology will make your business more understandable and
you will be more successful.
Company seminars
Actively attend company seminars, follow company webinars and events that will always
inspire you, motivate and bring benefits. Among those key seminars, where no active ESSENS
Club member should be missing, is the annual ESSENS Kick OFF event held at the beginning
of each year.
ESSENS TV
Follow the regular monthly ESSENS News on the essenstv.com, where you log in with the
same credentials as for the ESSENS website. You will also get access to many videos, interviews
and product videos, success Stories and memories from company events. And for those who
are really serious about ESSENS, they can visit the section with exclusive content.
19

Phase 2
• Selection of products and
getting to know them well
• Learning the basics of
sales skills
• Selling products in your
closest circle
• Evaluation of first
experiences
20

Selection of products and getting to know them
Become your first customer and don’t forget that the best selling point is one’s own
experience. Take advantage of registration discounts and bargain super-packs and see
how well ESSENS products work.
Keep in mind that we are confident enough in the quality of our products that we can
afford to offer 30 and 90 day warranty.
Learn the basic sales skills
Once you get to know the excellent quality of our products and know the wide spectrum
of products that we offer, it’s a good time to use this experience to get an interesting
sideline income. As your first customers, your family and your friends will prove to be the
best. Do not hesitate, approach them and test your business skills on them. If there are
any slight mistakes, for sure those people will be kind to forgive. Those mistakes will help
you to improve your skills and apply them next time.
Selling products in your closest circle
Show the products or product catalogues to your family or friends, talk about the products,
let them try our perfumes and experience how easy it is to sell your first perfume. If you
always carry our perfume Sample Kit with you, you can get new customers easily, quickly
and at any time. Keep in mind, that everybody uses products of daily use, be it soap,
shampoo, shower gel or toothpaste. All these products are part of our portfolio and by
selling them you can earn a solid extra income each month.
Evaluation of first experiences
Discuss all rejections and failures with your active sponsor, learn from them if necessary,
contact these contacts again after a while. Don’t forget that regular contact with your
customers is very important. This regular contact should be always friendly, assuring the
customers’ satisfaction with our products and the service that we provide (delivery on
time, product updates and exciting news).
Monitor your results
Track how well you’re doing. The “My Office” web tab on your computer, or a smart
overview in the myESSENS mobile application. You can find the current status of your
business here at a given time as well as the subsequent goal where you are heading. You
will see the number of your personal points, entitlement to cashback or your E-wallet
worth. You can use the money in the E-wallet as a discount for your next purchases up to
90% of the order value.
21

Phase 3
• Create a Name list
• Full understanding of the
Marketing Plan
• Approaching your first
contacts
• Duplication
22
Create a Name List
Create a name list of potential customers. Focus on your loved ones, friends, family and
colleagues who are interested in perfumes, cosmetics and a generally healthy lifestyle.
Take advantage of your contacts through social media. Remember that the registration
(recruitment) of new members who will resell ESSENS products will allow you to maximise
the potential of the ESSENS Marketing Plan. Approach all people from your Name List
and keep a record of the meetings. Offer cooperation to everyone, otherwise someone
else will and you will regret it later.

Get to know the ESSENS Marketing Plan system
The ESSENS Marketing Plan consists of 4 plans with monthly and annual qualification
periods. Don’t underestimate its power because it is the foundation of your business. The
marketing plan is simple, balanced, fair and based on a points system that is stated for
each product. If anything from the marketing plan is unclear to you, contact your sponsor
or active upline to help you with a better understanding.
Reach out to your first contacts
You have already tested your business talent in your first contacts. It’s great to sell
products and benefit from their sales. However, it is much more beneficial to offer them
real business potential by building a solid network.
Register correctly
All your personal contacts should be registered as your direct line, we do not recommend
registering them in depth. For more depth in your network, it is best to promote goaloriented
members and help them achieve their goals. But never stop building your direct
line.
Train and motivate your team
If you take care of your team regularly, support them and help them by answering many
questions, your business will be more successful. Be in regular contact with your team,
keep them updated about special offers and current information from the company.
Create your own webinars for them, zoom meetings and attend all company events with
them.
Monitor your results
A smart overview in the mobile application and on the website shows you the current
status of your business, a number of personal and group points, entitlement and value of
cashback, the current position you achieved, and the commission amount in the E-wallet.
You can use the money in your E-wallet as a discount on your next purchase and if you
meet the conditions, you can have your commission paid into your bank account. Also,
track achievements in your structure and use those figures as a positive motivation for
your members throughout your downline.
Duplicate
Learn from successful ESSENS members, copy established skills and don’t be afraid to
ask your sponsor anything at any time. Keep in mind that duplication of the best is the
most effective thing you can do for your success.
23

Pillars of success
▶ Everything was already invented
▶ Setting a specific goal for a specific time
▶ Work system and regularity
▶ Self-education
▶ Regular contact with your
active Sponsor
▶ Regular contact with the company
24

25

Sales margin
Purchase for members’ price and sell for retail price!
Only 50 personal points in the current month to reach for cashback
(money back to your e-wallet).
RECOMMENDED RETAIL PRICE:
20.90 €
MEMBERS’ PRICE:
19 €
YOUR PROFIT:
4.70 €
CASHBACK:
3.20 €
RECOMMENDED RETAIL PRICE:
35.10 €
MEMBERS’ PRICE:
28.10 €
YOUR PROFIT:
7 €
CASHBACK:
4.70 €
RECOMMENDED RETAIL PRICE:
20.90€
MEMBERS’ PRICE:
16.70 €
YOUR PROFIT:
4.20 €
CASHBACK:
2.80 €
26

Our tip for a perfect start
• Quick and easy free registration
• In addition you get for free:
• Unique membership number and access
to members’ prices
• Access to the ESSENS Travel portal
• Option to use the myESSENS mobile App
• Your own online store myESHOP
• Access to educational materials (videos, articles, etc.)
ESSENS IS A BUSINESS WITH GREAT FREEDOM AND WILL
BRING YOU PLENTY OF OPTIONS TO SUCCEED
However, good knowledge of products is always the basis
of success.
Whether you want to sell products or build a team, the best way to get started
is to take advantage of registration discounts, advantageous packages and
super-packs. Meet our products and be a step ahead.
27

Work with our perfume Sample Kit
Thanks to our perfume Sample Kit, you can easily reach satisfied customers who will
keep looking forward to your next scented visit. If you carry your Sample Kit with you at
all times, you can get new customers easily, quickly and anywhere.
Don’t be afraid to lend your customers the Sample Kit for a couple of days, you might
be surprised that it might bring your big purchase order from them.
• 1 Starter Kit: max. 2 days / customer = 2 perfumes
• 2 perfumes in 2 days = 30 perfumes in 30 days
• 30 x 4.70 € = 141 € retail margin at members prices + 96 €
cashback + commission
THE TOTAL PROFIT IS A MINIMUM OF 237 €.
YOU WILL GET MORE COMMISSION
ACCORDING TO YOUR ACHIEVED POSITION!
28

29

MARKETING
PLAN
30

ESSENS Marketing plan is based on 4 plans
with monthly and annual qualification periods
The ESSENS Marketing plan is based on 4 plans with monthly and annual
qualification periods
I. Plan – paid out monthly, 28% from the turnover of your structure
II. Plan – paid out monthly, 5% from ESSENS global turnover
III. Plan – paid out annually, 1% from ESSENS global turnover
IV. Plan – paid out monthly, 6% from the turnover of your structure
DON’T UNDERESTIMATE THE POWER OF THE 1ST
MARKETING PLAN AS IT IS THE FOUNDATION OF YOUR
BUSINESS. IT IS A FACT THAT A LOT OF MEMBERS
RECEIVE THOUSANDS OF EUROS PER MONTH, JUST
FROM THIS PLAN ALONE
7 points 11 points
10 points 18 points 12 points
31

Commission for your turnover
The marketing plan is simple, balanced, fair and based on specific points value for
each product.
• ESSENS Marketing plan is simple and is calculated from point turnover
• Each of the ESSENS products has an exact point value
32

MONEY
S
T
A
B
ILITY
The Marketing Plan is designed so that width
brings money and depth brings stability.
Always remember this rule when building your
ESSENS business to ensure you use the Marketing
Plan to its full potential.
Two examples to demonstrate this:
1. A team with small width, where almost 80% is coming from just one line:
Personal points Group points Position Commission
115,50 p 8 636,50 p 20 % 287.65 €
2. A team with good width and a well-designed structure:
Personal points Group points Position Commission
247,00 p 7 154,00 p 20 % 1 173.33 €
ALL OF YOUR PERSONAL CONTACTS SHOULD BE REGISTERED AS
YOUR FIRST LINE, YOU SHOULD NOT REGISTER THEM UNDER OTHER
MEMBERS. TO BUILD WITH DEPTH MEANS YOU MUST SUPPORT
YOUR MOST AMBITIOUS MEMBERS AND HELP THEM TO ACHIEVE
THEIR GOALS. NEVER STOP BUILDING YOUR FIRST LINE.
33

1 st plan
Allocated up to 28% from the turnover of your structure
All points from your personal orders and from the orders of your whole
team are collected from the first day of the month, until the last.
Depending on your total points, you will reach a respective position.
Your commissions can be collected in your E-wallet. You can decide
whether to transfer them to a bank account or use them as a discount for
future purchases.
Commissions will be paid up until the 20th day of the following month.
+
1 st key position
17
12
4 000 points
9
2 400 points
6
1 200 points
3
400 points
100 points
34

+
28 % Silver Manager
2 nd key position
25
15 000 points
20
6 000 points
10 000 points
A MINIMUM OF 20 PERSONAL
POINTS IN A GIVEN MONTH
ARE REQUIRED TO QUALIFY
FOR THE COMMISSION FROM
THE 1ST PLAN.
Average monthly commission
on different positions
28 % = 2 500 €
25 % = 1 000 €
20 % = 750 €
17 % = 500 €
12 % = 250 €
9 % = 120 €
6 % = 50 €
3 % = 10 €
35

1 st Plan - HOW DOES IT WORK?
Have you decided to build a team? CONGRATULATIONS!
Thanks to this decision, you will be able to enjoy all the benefits of the marketing plan, you will
achieve higher positions faster and make your business more stable.
In addition, this step will be the start of your journey in achieving your dreams, gaining financial
and time independence and a permanent income.
Remember that it is important to help your team members achieve their goals. Their success is
also your success, which you will recognise on your group point turnover.
Reaching higher positions means:
WHO BUYS, GETS
higher discounts on own purchases (buys at the membership price,
can get cashback and take advantage of loyalty promo deals).
WHO SELLS, GAINS
higher revenues from product sales (margin up to 50% includes
profits from sales, cashback and commissions).
WHO BUILDS THE TEAM, RECEIVES
bigger % difference between you and your lines, i.e. higher
commissions.
36
THE ESSENS OPPORTUNITY IS SUITABLE FOR EVERYONE.
EITHER YOU WANT TO BUY, SELL OR BUILD A TEAM. YOU ARE
DEFINITELY IN THE RIGHT PLACE.

Help your members to become successful
and you will also become more successful.
Your first goal should be to reach the 1 st key position, which is 17%.
Register 10 to 15 first lines and support them to reach their goals in selling and building their
own teams.
In the 17% position, you should already be expecting an average monthly commission of 500 €. .
Difference
17 % - 12 % = 5 %
5 % x 2 400 p =
120 €
2 400 points
12 %
A
B
Difference
17 % - 9 % = 8 %
8 % x 1 200 p =
96 €
Total profit
A + B + C + D + E =
291 €
E
Group points: 4 200 p
Personal points: 100 p
17 %
17 €
1 200 points
9 %
C
Difference
17 % - 6 % = 11 %
11 % x 400 p =
44 €
Difference
17 % - 3 % = 14 %
14 % x 100 p =
14 €
100 points
3 %
D
400 points
6 %
28 % = 15 000 p
25 % = 10 000 p
20 % = 6 000 p
17 % = 4 000 p
12 % = 2 400 p
9 % = 1 200 p
6 % = 400 p
3 % = 100 p
37

Don’t let the 1st key position of 17% slip through your fingers
Join us on a dream trip and enjoy the luxury of a 5* hotel with ultra all inclusive. Fy with
us on a private charter flight to Istanbul and enjoy an excursion to the factories of our
business partners. The seven-day trip usually takes place during May and to be able
to qualify you need to reach specified conditions in at least three of the five qualifying
months and then keep the qualification conditions until the departure.
Did you reach the 17% position at least
2 times in a row with a minimum
commission 600 €?
Submit your request to get a Toyota Yaris
car. You will get this reliable car from
us to drive without any administrative
complications, no need to prove your
income or any further down payment.
38

Don’t let the 2nd key position of 25% slip through your fingers
Experience the Anniversary, an exclusive three-day birthday celebration that takes
place every year in October in the most interesting world capitals. Enjoy the luxury
with us and a stunning gala evening that you will keep in your heart forever.
Did you reach the 25% position at
least 2 times in a row with a minimum
commission 1 000 €?
Submit your request to get a BMW car
320D XDrive M Sport Touring which
brings an unmistakable combination
of dynamics, elegance and practicality.
Treat yourself to a driving experience
without any worries with ESSENS
operational leasing.
39

2 nd Plan
Allocated 5% from ESSENS turnover
• For positions in the 2 nd Plan, building into the width works exactly the same as in the 1 st Plan.
• When you reach a higher position, you always keep bonuses from lower positions (for example,
Platinum Manager will also receive a bonus for the position of Gold Manager).
• The following overview will help you get a basic understanding. For any further questions feel free
to contact your Sponsor or active Upline.
PERSONAL TURNOVER OF 100 POINTS
IN A GIVEN MONTH IS REQUIRED TO
RECEIVE COMMISSIONS FROM THE
2ND PLAN.
Gold Manager
Platinum Manager
10 000 p
10 000 p
40
4 000 p
4 000 p
4 000 p
4 000 p
4 000 p 4 000 p
3 × 4 000 p. lines with national
or international turnover share
of 2% from ESSENS turnover (coefficient 1.0)
+
Each next qualifying line of 4 000 points
receives an increase by a coefficient of 0.5
10 000 p
10 000 p
10 000 p
10 000 p
3 × 10 000 p. lines with national
or international turnover
share of 1% from ESSENS turnover
(coefficient 1.0)
+
Each next qualifying line of 10 000 points
receives an increase by a coefficient of 0.5

Platinum Executive Manager
50 000 p
Platinum International Manager
50 000 p
10 000 p
50 000 p
10 000 p
50 000 p 50 000 p
50 000 p
10 000 p
10 000 p
10 000 p
10 000 p
3 × 10 000 p. lines with international turnover
share of 1% from ESSENS turnover
(coefficient 1.0)
+
Each next qualifying line of 10 000 points
receives an increase by a coefficient of 0.5
3 × 50 000 p. lines with national
or international turnover
share of 1% from ESSENS turnover
(coefficient 1.0)
+
Each next qualifying line of 50 000 points
receives an increase by a coefficient of 0.5
NOW YOU KNOW HOW THE 2ND PLAN WORKS. JUST CONTINUE
TO REGULARLY SUPPORT YOUR TEAM AND YOU WILL REACH THE
HIGHEST POSITIONS OF THE MARKETING PLAN.
41

2 nd Plan
CONGRATULATIONS! You are a successful leader and team player!
Help others achieve their goals and dreams and become even more successful!
Once you reach the 1 st or 2 nd key position of the 1st Plan, you already know how
everything works and are able to support your team members to achieve the same
goals for themselves.
The 2 nd Plan rewards you for supporting our type of business in a truly unique way, by
benefiting from the total turnover of ESSENS!
SUPPORT AT LEAST 3 OF YOUR DOWNLINES TO REACH 17%
POSITION AND YOU WILL BECOME A GOLD MANAGER!
Gold Manager
4 000 p
4 000 p
4 000 p
3 × 4 000 p. lines with national
or international turnover share of 2%
from ESSENS turnover (coefficient 1.0)
+
Each next qualifying line of 4 000 points
receives an increase by a coefficient of 0.5
Example: 2 % from 2 500 000 b = 50 000 €
50 000 €: 80 (total amount of coefficients)
= 625 €
42

Do you remember? WIDTH BRINGS MONEY!
This rule also applies when reaching higher positions. The minimum requirement for Gold
Manager is to build three 17% lines. In this case, the coefficient for the share of global turnover is
equal to 1.
Each new 17% position line will increase your coefficient by 0.5. See how this
may affect your commissions:
Example with four 17% lines
4 000 p
4 000 p
4 000 p
4 x 17 % => coefficient 1.5
1.5 x 625 €= 937.50 €
+ 50% bonus for Gold Manager
for just one 17% extra line!
4 000 p
Example with eight 17% lines
4 000 p
4 000 p
4 000 p
4 000 p
8 x 17 % => coefficient 3.5
3.5 x 625 € = 2 187.50 €
4 000 p
+ 250% bonus for Gold Manager
for five 17% extra lines!
4 000 p
4 000 p
4 000 p
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3 rd Plan
Allocated 1% from ESSENS turnover
• If you follow our recommendations, you will build a stable team and be rewarded also
with the 3 rd Plan.
• The annual bonus is paid by 31 st of January of the following year.
• To receive commissions from the 3 rd Plan, a personal turnover of 100 points is required in
each calendar year month of the respective calendar year.
Double Platinum Manager
Double Gold Manager
9 × per calendar year retain the status
of Gold Manager
share of 1 % from ESSENS turnover for
the calendar year (coefficient 1.0)
9 × per calendar year retain the status
of Platinum Manager
share of 1 % from ESSENS turnover for
the calendar year (coefficient 2.0)
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Double Platinum
Executive Manager
Double Platinum
International Manager
9 × per calendar year retain the status of
Platinum International Manager
share of 1 % from ESSENS turnover for
the calendar year (coefficient 2.0)
9 × per calendar year retain the status
of Platinum Executive Manager
share of 1 % from ESSENS turnover for
the calendar year (coefficient 3.0)
RETAIN CONSTANT RESULTS
THROUGHOUT THE WHOLE YEAR AND
GET EXCLUSIVE REWARDS WHICH WILL
BE ANNOUNCED DURING THE AWARD
CEREMONY AT THE ESSENS KICK OFF.
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4 th Plan
Allocated up to 6% from the turnover of your downlines
• The 4 th Plan rewards you for building structure in depth and supporting your members to achieve
Silver Manager positions and above.
• A personal turnover of 100 points in a given month is required to receive commissions from the
4 th Plan.
• Double Silver Manager will receive 2% from the turnover of their two downlines that will reach the
position of Silver Manager, down to the next Double Silver Manager of Gold Manager and higher.
Double Silver Manager
Silver Manager
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2%
Double Silver Manager
or
Gold Manager and higher

Gold Manager receives 2% from the turnover of their Silver Manager lines down to the
next Double Silver Manager or Gold Manager and higher.
On top of this, 1% is paid out from the turnover of that Double Silver Manager or Gold
Manager and higher down to the next Double Silver Manager or Gold Manager and
higher.
Gold Manager and higher
Silver Manager
2%
Double Silver Manager
or
Gold Manager and higher
1%
Double Silver Manager
or
Gold Manager and higher
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Diamond Manager
An additional 3% of your structure‘s turnover is allocated
• Achieving this position is a real proof of excellent leadership and ability to build strong teams in
both depth and width.
• The Diamond Manager receives 1% of the turnover of their entire structure if at least 5 lines are
built, that reach at least 15,000 points (Silver Manager).
• 1 % is calculated not only from qualified lines, but from the turnover of the entire structure.
• If another Diamond Manager qualifies anywhere in depth, the turnover of this structure is not
included in the commission calculation.
Double Diamond Manager
Diamond Manager
15 000 p
15 000 p
15 000 p
15 000 p
15 000 p
15 000 p
15 000 p
15 000 p
15 000 p
15 000 p
15 000 p
15 000 p
15 000 p
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15 000 p
15 000 p
5 x 15 000 p with national or
international turnover
1 % from the turnover of the
structure
10 x 15 000 p with national or
international turnover
2 % from the turnover of the
structure

ROLLS-ROYCE WRAITH
Triple Diamond Manager
15 000 p
15 000 p
15 000 p
15 000 p
15 000 p
15 000 p
15 000 p
15 000 p
15 000 p
15 000 p
15 000 p
15 000 p
15 000 p
15 000 p
15 000 p
15 x 15 000 p with national or
international turnover
3 % from the turnover of the
structure
Exclusive car incentive programme for the most successful!
A luxurious Rolls-Royce Wraith of the highest quality, reflecting social status and
lifestyle.
Diamond Manager leaders with a minimum monthly turnover of its structure of 1,000,000
points, for at least two consecutive months, have a unique opportunity to qualify for exclusive
car incentive programmes and get a brand new Rolls-Royce Wraith.
THE JOURNEY TO THIS LUXURY CAR HAS NEVER BEEN
EASIER.
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ESSENS and new hi-tech technologies
ESSENS Travel
Travel portal for purchasing flights
and accommodation. You will also
receive points for each purchase.
Travel cheaper!
myESSENS App
Free mobile App will make your
shopping and work with your team
easier.
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myESHOP
Your own e- shop for your own
customers. Let all troubles with
delivery, storage and invoicing be
handled by your country branch
office.
ESSENS TV
The video platform essenstv.com
offers regular monthly updates
through ESSENS News, interviews
and product videos, success stories
and captures memories from
company events. Premium section
with exclusive content is also available.
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Basic terminology
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CashBack
It is a special form of reward when purchasing products through the ESSENS E-shop. The
Cashback value is visible above every product in the E-shop and is always paid to your
e-wallet no later than the first working day of the following month. You will be entitled to
the Cashback only if the cumulative value of your orders reach a minimum of 50 points in
a given month. You can monitor your Cashback value and entitlement easily during the
month.
E-wallet
It is a virtual wallet that every ESSENS member automatically has after registration. It is
divided into two parts, Commission and Cashback, and it was designed to withdraw your
commissions to your bank account (this is not possible in the Cashback section) or applying
discounts when purchasing products. You can regularly check your E-wallets value in your
“My Office” section.
ESSENS Premium Pass
At the beginning of each year, it serves as a ticket to the main Kick OFF event for that year.
After Kick OFF is finished, you can still purchase this Pass and it will give you access to the
premium section offering many videos and trainings via ESSENS TV.
In addition, it allows you to participate in special marketing promos that are planned for
every month and during which you can get double Cashback on selected products. If you
do not attend Kick OFF, the Double Cashback promo will be available to you as of the 1st of
July in a given year.
Points
All standard ESSENS products have a point value. The point value is used primarily
to calculate commissions in the marketing plan. But not only that. The amount of
personal points determines whether you will be paid Cashback in the following
month, or the point value of your order will qualify you for discount shipping fees.
Sponsor
The person who introduced you to this business.
52

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Leader
An active sponsor who dedicates themselves to the ESSENS project, earns money and
actively supports their structure.
Member
A person registered with ESSENS.
KICK OFF
This is the most important training event organised each year by the company. It is always
held at the beginning of the year (www.essenkickoff.com).
Anniversary
It is a luxurious celebration of our company’s Anniversary, which we celebrate with our most
successful leaders every year. Anyone can qualify and all costs are fully covered by us. Maybe
we’ll celebrate the next Anniversary with you (www.essensanniversary.com).
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Frequently asked questions (FAQ)
▶
How to become an ESSENS member?
The best way is to contact a member of our company who already knows and sells ESSENS
products. This is the best way to become successful because this person can help you in
the beginning and be a mentor on your journey to your success.
If you do not know any member, you can register on our website and we will assign you
a sponsor.
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What is the ESSENS business all about?
ESSENS offers a large assortment of products that cover health, beauty and lifestyle. You will
not find our products in regular shops or retail chains, but through trained, qualified and
passionate members. Retail margins do not go to retail chains or shops, but our members.
Does ESSENS business have any risks?
Doing business in ESSENS requires virtually no entry costs and is therefore completely
risk-free. There are no conditions or obligations associated with registration.
How much time should I spend on this business?
This is entirely up to you and how successful you want to be. Of course, the more time you
spend with this business, the bigger success you should achieve.
Why choose ESSENS?
This brochure should give you the answer, but we will still try to summarise it in a few
points. We offer a large number of quality products and a balanced and fair marketing
plan. We operate in 28 countries around the world. We are not a corporation and thus we
are closer to our members. And we could find many, many more reasons.
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How to start and how to keep on improving?
Your main mentor and trainer should be your Sponsor, i.e. the person who registered you or is
assigned to you. Your Sponsor should help you start your business in the beginning and help
you with the first steps. And then, of course, there is us, the company.
Never hesitate to write or call us at any time, the people at our branches are happy to help
you with anything you would need. We also have a large number of different support training
materials available immediately after registration.
How can I make money?
Here are several ways to earn money at ESSENS. First, by selling products at catalogue prices,
thereby obtaining a margin of min. worth 20% and thus an immediate profit. Another option
is to register other members and get the full range of benefits of our marketing plan.
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www.essensworld.com