3 Signs You’ve Picked the Right SEO Agency

3 Signs You’ve Picked the Right SEO Agency
If you’re looking for Melbourne search engine optimisation services,
you’ll probably know the vast selection of choices you have before you.
Ranging from large international providers to small boutique agencies and
everything in between, there is no right or wrong answer.
For over ten years, Newpath web has seen search engine optimisation
services become more and more popular. As a full-service digital agency, we
think we know what we’re talking about when we say, regardless of the
company you work with, you should see the following three elements to
know that you’ve made the right choice with your service provider.

Communication
Beyond anything, when it comes to your search engine optimisation
provider, you want to see solid and comprehensive communication. The
first week of a campaign is vital to ensure that you as an organisation are
aware of what is requiredregarding both technical information (various
logins and accesses), communication processes (approvals) and
responsibilities.
If you don’t have these from your service provider, have a chat with them
and push for this information yourself. While it’s not ideal to be chasing
this up, at least if they can provide information, everything will be back on
track. It is important to note that providers may not choose to
communicate on a significantly frequent basis, with monthly reporting
processes interspersed with small adjustments the norm.
Reporting
A critical sign to look for is clear and concise reporting practices. SEO
companies will typically hide behind their reporting to obscure less than
satisfactory results, or worse, to hide a lack of work. Yes, it’s true: providers
that don’t report their work may be under delivering what was promised.
Critically for organisations that are hiring SEO providers, they must review
reports and seek to understand the information provided. Of course,
discussing the information with the provider is also important, but if there
is limited reporting or complex elements, without clarification, it can
become a more significant issue.
Slow Progression
Don’t get me wrong; SEO companies are hired to deliver results, but it is
fundamental to note that even if your site has been optimised previously,
working with a new agency is at least a two-month process before any
significant results can be achieved. After that even, it is unrealistic to expect
significant improvements month-on-month. While we’re looking for net
growth across all targeted keywords, progress needs to be steady and ongoing.
Sharp jumps or declines are not as much of an issue as some might
expect. SEO is a long-term process; anyone that promises you otherwise
doesn’t know what they’re talking about when it comes to real progress to
be made.

Find the Right SEO Company in Melbourne
With over ten years’ experience as the leading Melbourne search engine
optimisation company, Newpath web has the results to back our
approach to ranking you higher on Google. Talk with our team today about
how we can get your website back on top! For more details visit
https://www.newpathweb.com.au/services/online-marketing/searchengine-optimisation