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Chanel

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The products of <strong>Chanel</strong> have been<br />

personified by actresses and fashion<br />

models, including Catherine Deneuve,<br />

Carole Bouquet, Ines de La Fressange,<br />

Vanessa Paradis, Nicole Kidman, Audrey<br />

Tautou, Anna Mouglalis, Keira Knightley<br />

and Marilyn Monroe.<br />

Logo and Corporate<br />

identity<br />

The <strong>Chanel</strong> logotype comprises two<br />

interlocked, opposed letters-C, one faced<br />

left, one faced right. The logotype was<br />

given to <strong>Chanel</strong> by the Château de<br />

Crémat, Nice, and was not registered as a<br />

trademark until the first <strong>Chanel</strong> shops were<br />

established. Along with other makers,<br />

<strong>Chanel</strong> is a target of counterfeiters. China<br />

is prime supplier. An authentic classic<br />

<strong>Chanel</strong> handbag retails from around US<br />

$4,150, while a counterfeit usually costs<br />

around US$200. Beginning in the 1990s, all<br />

authentic <strong>Chanel</strong> handbags were<br />

numbered.

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