booklet(web)

CONVIVIUM
Branding
&
Identity
In-House
Marketing
& Design
Mulimedia
Marketing
& Design

Potential Logo

Step 1 Step 2 Step 3
Convivium Scope of Work
Brand Development
This process includes updating the
convivium logo, developing and
implementing brand standards,
and developing an implementation
plan and final timeline.
Inhouse Marketing & Design
This step dives deeper into brand
implementation throughout the space of
Convivium. It invovles applying the
newly development brand standards
within the space to creat a cohesive feel
and build the experience of visiting
Convivium. Inhouse items include but
are not limited to; menus, event information
brochure, promotional items, property
map, indoor signage, outdoor signage, all
marketing materials.
Multimedia Marketing & Design
This process will further expand the
experience of Convivium beyond its wall.
By using the brand standards we can
evoke the emotions from the viewer that
are felt during a visit to the space. The
implementation will cover: any social
media marketing plan development on
any requested platforms, website, email
campaigns.

Brand Development
Work to be Assigned
Logo Update
Color Palette
Typography Design
Design Elements
New photography and usage standards
Development of photo filters that can used easily and shared with convivium staff
Development of a voice for all written words across all convivium platforms
Map illustration
Infographics that illustrate how farm to table establishments work
Partners
Willie Tigges - Photography, Graphic Design
Justine Paradiso - Copy Editing
Timeline
First Look
Presentation of new brand
standards and all information
covered above.
Revisions (if needed)
Presentation of revised brand
standards based on March 8
meeting.
March 1 March 8 March 15
Revisions
Presentation of revised brand
standards based on March 1
meeting.

Inhouse Marketing & Design
Work to be Assigned
Menu Design (Breakfast, Lunch, Dinner, Coffee House, Banquet)
Sales Items (Promotional Card, Banquet Brochure)
All Inhouse signs
Outdoor signage (including additional signage for Jackson St.)
Chalk stencil for bike path
Typographic Wall Mural
Consultation for the use of interior space
Partners
Willie Tigges - Photography, Graphic Design
Justine Paradiso - Copy Editing
Jennifer Henkel - Interior Design, Graphic Design
Timeline
Inhouse Sign Plan
A plan of all inhouse signs that will
be created.
Outdoor Signage Plan
Presentation of revised brand
standards based on March 8
meeting.
Potential Outdoor Signage Completed
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March 1 March 8 March 15 March 22 March 29
Inhouse Sign Proof/
Interior Design Consultation
Presentation of a sign proof for
approval
All In-house Signage Completed
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Multimedia Marketing & Design
Work to be Assigned
New photography and design elements provided for website
Social media marketing plan
Prospective Platforms
Facebook
Instagram
Snapchat
Musically
Direct Email Campaign in partnership with the Dubuque Area Chamber of Commerce
Partners
Willie Tigges - Photography, graphic design
Max Cherveron - Social Media Expert
Dubuque Area Chamber of Commerce
Timeline
Tentative

Notes