Group Amazon
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POPELCAVLAD|JIBUJACOBJOY|JOANNADOMANSKA|KASTRIOTSHABANI|KAANTARORA|DENISAPATRICIEBOŠANSKÁ
STRATEGY<br />
TheLOWESTPRICESareforthemostpopularproducts,withlesspopularproductscommandinghigherpricesanda<br />
greatermarginfor<strong>Amazon</strong>.<br />
WorktoearnrepeatpurchasesbyprovidingEASY-TO-USEFUNCTIONALITY,fastandreliablefulfilment,timelycustomer<br />
service,feature-richcontent,andatrustedtransactionenvironment.example:<strong>Amazon</strong>Prime.<br />
RangeofbusinessmodelINNOVATIONSfocussedonhardwareandnewservices:Kindlee-readers,FireTablet,smartphone<br />
andTV,Echo(usingtheAlexaArtificialInteligencevoiceassistant),grocerydelivery,<strong>Amazon</strong>Fashionandexpansiontothe<br />
business-oriented<strong>Amazon</strong>WebServices(AWS).<br />
CULTUREOFMETRICS<br />
,Technologyinfusesalofourteams,alofourprocesses,ourdecision-making,andourapproachtoinnovationineachof<br />
ourbusinesses.Itisdeeplyintegratedintoeverythingwedo”.<br />
SOFTWAREBASEDRECOMENDATION<br />
PARTNERSHIPSTRATEGY:(Drugstore.com (pharmacy),Living.com (furniture),Pets.com (petsupplies),Wineshopper.com<br />
(wines),HomeGrocer.com (groceries),Sothebys.com (auctions)andKozmo.com (urbanhomedelivery)<br />
POPELCAVLAD|JIBUJACOBJOY|JOANNADOMANSKA|KASTRIOTSHABANI|KAANTARORA|DENISAPATRICIEBOŠANSKÁ
THOMANN<br />
CULTUREOFMETRICS<br />
CUSTOMERLOYALITYPROGRAMMSFORSUPLEMENTPRODUCTS<br />
RECOMENDATIONSYSTEM<br />
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