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36 —Vanguard, TUESDAY, MARCH 6, 2018<br />

Sage solutions help<br />

companies stay y agile<br />

The growing enterprise software market has entered an era<br />

of boom. The unprecedented development has been attributed<br />

<strong>to</strong> the convergence of significant events in the marketplace.<br />

The constantly evolving enterprise software market now cuts<br />

across an assortment of commercial off-the-shelf products<br />

ranging from corporate databases <strong>to</strong> Enterprise Resource<br />

Planning (ERP) solutions and from Cloud-enabled<br />

productivity <strong>to</strong>ols <strong>to</strong> mission-critical vertical applications. For<br />

decades, these enterprise software products have been the<br />

catalyst <strong>to</strong> increased workplace productivity. The products<br />

have also largely simplified an array of business tasks through<br />

groundbreaking technologies from easy-<strong>to</strong>-use accounting<br />

packages <strong>to</strong> powerful middleware and from cyber security<br />

<strong>to</strong>ols <strong>to</strong> indispensable spreadsheets. Sage Group, one of the<br />

world’s largest suppliers of enterprise software products has<br />

continually pushed the frontier of enterprise software market<br />

since David Gold<strong>man</strong>, Paul Muller and Graham Wylie<br />

founded the comp<strong>any</strong> in 1981 <strong>to</strong> build estimating and<br />

accounting software <strong>to</strong> au<strong>to</strong>mate routine business<br />

transactions. In accelerating further adoption of enterprise<br />

resource planning soft wares, (ERPS) Pieter Bensch, the<br />

executive in charge of Sage Africa operations, finds that old<br />

school enterprise resource planning has a mixed reputation<br />

in the market. In the aftermath, his strategy is <strong>to</strong> show clients<br />

how monolithic enterprise resource planning (ERP) solutions<br />

have given way <strong>to</strong> new-age business <strong>man</strong>agement solutions<br />

that are architected for an era of mobile, cloud, and big data<br />

technologies. He is keen <strong>to</strong> drive home the point that these<br />

next-generation platforms are designed <strong>to</strong> support modern<br />

ways of working.<br />

What do you hear from<br />

decision-making<br />

executives that forms the basis<br />

of your strategy at Sage?<br />

Business builders and<br />

entrepreneurs tell us they didn’t<br />

go in<strong>to</strong> business <strong>to</strong> <strong>man</strong>age<br />

admin and red tape, which is<br />

where au<strong>to</strong>mation makes a<br />

difference. Our vision is <strong>to</strong> make<br />

tasks such as payroll and<br />

accounting administration<br />

invisible by 2020 so that they can<br />

focus on business strategy,<br />

workplace satisfaction, cus<strong>to</strong>mer<br />

satisfaction, and other areas of<br />

their business that give them a<br />

competitive advantage.<br />

To what extent are companies<br />

working <strong>with</strong> Sage <strong>to</strong> accelerate<br />

value creation through<br />

technologies?<br />

M<strong>any</strong> companies are choosing<br />

our next-generation enterprise<br />

and accounting business<br />

<strong>man</strong>agement solutions <strong>to</strong> help<br />

them stay agile and grow faster.<br />

Our platforms help them run their<br />

businesses better, <strong>with</strong> a cohesive,<br />

enterprise-class solution <strong>to</strong><br />

<strong>man</strong>age all core business<br />

processes— from purchasing <strong>to</strong><br />

<strong>man</strong>ufacturing, inven<strong>to</strong>ry<br />

<strong>man</strong>agement, sales, cus<strong>to</strong>mer<br />

service and financials—locally<br />

and internationally. Sage<br />

solutions also accelerate<br />

collaboration and reporting, and<br />

deliver real-time insight in<strong>to</strong><br />

costs and operational<br />

perfor<strong>man</strong>ce. They are simple <strong>to</strong><br />

<strong>man</strong>age, and highly configurable<br />

<strong>to</strong> adapt <strong>to</strong> cus<strong>to</strong>mers’ unique<br />

processes, roles and preferences.<br />

Can you tell us about a<br />

compelling use case using your<br />

ERPS?<br />

Since its establishment in 2001,<br />

Fouani Nigeria Limited has<br />

experienced phenomenal<br />

growth and it’s not hard <strong>to</strong> see<br />

why. As the sole distribu<strong>to</strong>r of LG<br />

products in the country, Fouani<br />

is on the cutting-edge of<br />

electronics; assembling,<br />

distributing and providing aftersales<br />

support for LG branded<br />

appliances ranging from air<br />

conditioners, <strong>to</strong> refrigera<strong>to</strong>rs and<br />

TVs. Today, <strong>with</strong> 40 retail outlets,<br />

Fouani’s reach extends across<br />

Nigeria—including Lagos,<br />

Abuja and Port Harcourt—and<br />

throughout Africa <strong>to</strong>o, via<br />

subsidiaries in Liberia, Gambia<br />

and the Democratic Republic of<br />

the Congo. With such incredible<br />

growth, however, Fouani<br />

Marketing Direc<strong>to</strong>r, Mohammed<br />

H. Fouani, often found the<br />

organisation struggling <strong>to</strong> keep<br />

up <strong>with</strong> the de<strong>man</strong>ds associated<br />

<strong>with</strong> running a large, end-<strong>to</strong>-end<br />

business across multiple sites.<br />

This issue was further<br />

compounded through the use of<br />

different software solutions and<br />

diverse <strong>man</strong>agerial styles<br />

(designed <strong>to</strong> cater <strong>to</strong> Nigeria’s<br />

eclectic population) at Fouani’s<br />

m<strong>any</strong> retail branches. The result:<br />

a business <strong>with</strong> no defined<br />

processes <strong>to</strong> consolidate and<br />

track data, or <strong>man</strong>age business<br />

operations.<br />

How have you adapted your<br />

software applications <strong>to</strong> the<br />

technologically underdeveloped<br />

markets like Nigeria, for<br />

example?<br />

Product localisation is a priority<br />

for Sage. We have tailored our<br />

software <strong>to</strong> cater for local tax and<br />

labour regulations in more than<br />

62 countries in Africa and the<br />

Middle East. We have<br />

cus<strong>to</strong>mised our solutions <strong>to</strong> meet<br />

the specific needs of the Nigerian<br />

business environment, including<br />

comprehensive support for VAT,<br />

PIETER BENSCHI<br />

Executive Vice-President, Africa &<br />

Middle East, Sage Group<br />

payroll and other Nigerian laws<br />

and regulations. Four years ago,<br />

Sage opened an office in Nigeria<br />

<strong>to</strong> get closer <strong>to</strong> our cus<strong>to</strong>mers. We<br />

are also investing heavily in our<br />

network of local partners, which<br />

assists us in the delivery of our<br />

solutions <strong>to</strong> end-users. We take<br />

feedback from our field<br />

experiences and from our<br />

partners <strong>to</strong> improve our products<br />

for the local market. The benefits<br />

of Sage in the Nigerian market<br />

are numerous. Firstly, our<br />

solutions are easy <strong>to</strong> implement.<br />

Secondly, we tailor our solutions<br />

<strong>to</strong> the legislation of Nigeria and<br />

so our cus<strong>to</strong>mers are legally<br />

compliant. Thirdly, our solutions<br />

are adapted <strong>to</strong> different industries<br />

in Nigeria, <strong>with</strong> a vast number<br />

Our platforms<br />

help companies <strong>to</strong><br />

run their<br />

businesses better,<br />

<strong>with</strong> a cohesive,<br />

enterprise-class<br />

solution <strong>to</strong> <strong>man</strong>age<br />

all core business<br />

processes<br />

of <strong>to</strong>ols <strong>with</strong> personalised user<br />

experiences. Finally, our<br />

solutions do not require<br />

cus<strong>to</strong>mers <strong>to</strong> make expensive IT<br />

infrastructure investments.<br />

How do youencourage local<br />

participation in software<br />

engineering?<br />

Our local office in Nigeria is led<br />

and staffed by Nigerians. We<br />

continue <strong>to</strong> invest in our network<br />

of business partners and their<br />

skills. We are also focusing on<br />

building professional services<br />

and a development team that<br />

works on localisation of our<br />

solutions for the Nigerian market.<br />

Our partners have written addons<br />

and third-party solutions that<br />

support the value delivery <strong>to</strong> end<br />

users. We are helping more<br />

Nigerian companies <strong>to</strong> acquire<br />

the skills they need <strong>to</strong> consult on<br />

complex projects and develop<br />

add-on solutions that plug<br />

directly in<strong>to</strong> Sage. We also<br />

welcome third-party developers<br />

in<strong>to</strong> our tech-hubs or<br />

development team <strong>to</strong> improve<br />

our offerings. In addition, we<br />

work <strong>with</strong> industry associations<br />

and professional bodies on skills<br />

transfer and development<br />

programmes. For example, we<br />

have signed a partnership<br />

agreement <strong>with</strong> the Association<br />

of Chartered Certified<br />

Accountants (ACCA) in Nigeria.<br />

This partnership will see our<br />

organisations work <strong>to</strong>gether <strong>to</strong><br />

provide training and skills<br />

development opportunities <strong>to</strong><br />

finance and accounting<br />

professionals in Nigeria. We will<br />

also promote each other’s brands<br />

<strong>to</strong> - and share information <strong>with</strong> -<br />

our respective communities.<br />

Which products are your<br />

biggest market movers?<br />

Over 90 per cent of businesses<br />

fall in<strong>to</strong> the Small & Medium<br />

Business segment, so that is<br />

where we focus much of our<br />

effort. Sage has solutions for all<br />

categories of organisations from<br />

start-ups <strong>to</strong> Small & Medium<br />

Businesses as well as large<br />

enterprises. Our success in<br />

Nigeria is attributable <strong>to</strong> the fact<br />

that our solutions address every<br />

tier of the market, from a small<br />

trader <strong>to</strong> a large gas & oil<br />

comp<strong>any</strong>. Each solution is<br />

performing well in the market.<br />

Sage Accounting, for example, is<br />

perfect for start-up businesses<br />

(food sellers, online traders,<br />

technicians, artisans) who need<br />

basic online bookkeeping. In<br />

2017, we released an entry level<br />

cloud solution for the start-up and<br />

small businesses in Nigeria,<br />

called Sage One Accounting &<br />

Payroll. This solution was built<br />

by accountants for nonaccountants.<br />

It affords end users<br />

the opportunity <strong>to</strong> run their<br />

business from the palm of their<br />

hands, while allowing them <strong>to</strong><br />

concentrate on their core<br />

competency.<br />

In your opinion, what are the<br />

greatest obstacles <strong>to</strong> the<br />

introduction of ERPS?<br />

Legacy systems: To create a<br />

solid foundation for digital<br />

processes and systems,<br />

companies need <strong>to</strong> modernise<br />

their core business applications<br />

and au<strong>to</strong>mate their business<br />

processes - yet they fear the costs<br />

and time involved in Enterprise<br />

Management solution<br />

implementation. New<br />

deployment methodologies and<br />

cloud solutions, however, can<br />

accelerate the implementation of<br />

a new business system.<br />

Lack of skills: There is a lack<br />

of software skills and talent in<br />

Africa, across areas such as cybersecurity,<br />

cloud computing,<br />

enterprise applications and data<br />

science. M<strong>any</strong> organisations’ IT<br />

departments have a strong base<br />

of legacy IT skills, yet struggle<br />

<strong>to</strong> find and retain professionals<br />

<strong>with</strong> the next generation of digital<br />

skills. Addressing this de<strong>man</strong>ds<br />

that companies think about<br />

which skills they will access<br />

through outsourcing partners,<br />

which ones they’ll develop inhouse,<br />

and how they’ll <strong>man</strong>age<br />

issues like skills transfer <strong>with</strong><br />

external vendors.<br />

Is Sage focused on a particular<br />

industry?<br />

Our solutions are tailored for<br />

nearly <strong>any</strong> industry. Sage<br />

Enterprise Management<br />

solution for example, has builtin<br />

functionality for process<br />

<strong>man</strong>ufacturing, distribution and<br />

services tasks, adjusts <strong>to</strong><br />

accommodate <strong>any</strong> comp<strong>any</strong>’s<br />

unique rules and processes.<br />

How do you characterize the<br />

current stage in ERPS adoption<br />

in Africa?<br />

A growing focus on promoting<br />

sound corporate governance and<br />

enforcing regula<strong>to</strong>ry compliance<br />

from the Nigerian government,<br />

paired <strong>with</strong> growing foreign<br />

inves<strong>to</strong>r interest in the country,<br />

is driving interest in enterprise<br />

<strong>man</strong>agement solutions/<br />

applications in Nigeria. Nigeria<br />

is becoming an increasingly<br />

important player on the global<br />

economic stage, and one<br />

consequence of that is we are<br />

seeing a much bigger focus on<br />

compliance. Government<br />

understands that a stable<br />

regula<strong>to</strong>ry compliance<br />

framework is essential <strong>to</strong><br />

attracting business investment<br />

and growing the economy, and<br />

there is also a concerted focus on<br />

growing the tax base.The<br />

consequence for enterprises is<br />

that they need <strong>to</strong> pay more<br />

attention than ever <strong>to</strong> getting<br />

their reporting standards,<br />

governance, and risk<br />

<strong>man</strong>agement up <strong>to</strong> international<br />

requirements. This is one fac<strong>to</strong>r<br />

behind the rapid growth in<br />

de<strong>man</strong>d for IT solutions in<br />

Nigeria, across all sec<strong>to</strong>rs of<br />

business.<br />

How do you view the<br />

connection between strategy and<br />

corporate culture?<br />

The world is changing at a<br />

rapid speed as new regulations<br />

come in<strong>to</strong> play, cus<strong>to</strong>mer<br />

expectations change and global<br />

competition grows. Addressing<br />

this challenge de<strong>man</strong>ds close<br />

alignment between strategy and<br />

culture as organisations put in<br />

place digital solutions <strong>to</strong> improve<br />

their agility and competitiveness.<br />

The hard part is not transforming<br />

processes through technology,<br />

but transforming the organisation<br />

and its culture. The future will<br />

belong <strong>to</strong> the organisations who<br />

are better at embedding the<br />

technology in business processes<br />

<strong>to</strong> drive radical improvements,<br />

and who do this not just once,<br />

but over and over again. This can<br />

only be achieved by sponsorship<br />

and leadership from the C-suite<br />

level, along <strong>with</strong> change<br />

<strong>man</strong>agement, training and<br />

focusing on recruiting the right<br />

people.

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