Jim Allen in the March issues of Triangle Real Producers Magazine
This month Jim Allen is on the cover of Triangle Real Producers Magazine | The Jim Allen Group | www.JimAllen.com
This month Jim Allen is on the cover of Triangle Real Producers Magazine | The Jim Allen Group | www.JimAllen.com
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T R I A N G L E<br />
THE<br />
JIM ALLEN<br />
GROUP<br />
BREAKS TRIANGLE<br />
RECORD<br />
STATE FARM<br />
Chris Thurrow<br />
TRIANGLE COMMUNITY<br />
Hope Valley - Durham<br />
MARCH 2018
THE JIM ALLEN GROUP<br />
Sets New <strong>Triangle</strong> Record<br />
Written by Chris Menezes<br />
8 • <strong>March</strong> 2018 www.realproducersmag.com • 9
In 2016, The <strong>Jim</strong> <strong>Allen</strong> group had set <strong>the</strong> record <strong>in</strong> <strong>the</strong> <strong>Triangle</strong> for <strong>the</strong> first<br />
team to go over $300 million <strong>in</strong> closed volume. For 2017, <strong>the</strong>y set a goal<br />
to reach $400 million and surpassed it by br<strong>in</strong>g<strong>in</strong>g <strong>in</strong> $402 million on 1106<br />
units, a 20% growth. They made it a goal a few years ago to grow by 20%<br />
each year, and <strong>the</strong>y have cont<strong>in</strong>ued to do so while sett<strong>in</strong>g new records.<br />
This achievement ranked <strong>the</strong> <strong>Jim</strong><br />
<strong>Allen</strong> Group at #1 worldwide <strong>in</strong> units<br />
and production with<strong>in</strong> Coldwell<br />
Banker. With an average sale price <strong>of</strong><br />
$360K, that is quite an achievement.<br />
“The best th<strong>in</strong>g about <strong>the</strong> growth is<br />
we’ve ma<strong>in</strong>ta<strong>in</strong>ed <strong>the</strong> same cont<strong>in</strong>uity<br />
throughout <strong>the</strong> team, same agent<br />
to agent care, we all just <strong>in</strong>creased<br />
our bandwidth. If one person can<br />
<strong>in</strong>crease just 1%, <strong>the</strong>n it helps <strong>the</strong><br />
whole,” says <strong>Jim</strong>.<br />
And that’s exactly how <strong>the</strong>y did it,<br />
<strong>in</strong>cremental growth over a long period<br />
<strong>of</strong> time. This translated <strong>in</strong>to each<br />
person do<strong>in</strong>g one or two more calls at<br />
<strong>the</strong> end <strong>of</strong> <strong>the</strong> day, push<strong>in</strong>g through <strong>the</strong> bad days,<br />
reach<strong>in</strong>g outside comfort zones to f<strong>in</strong>d a piece <strong>of</strong><br />
land to buy and develop, and just be<strong>in</strong>g more proactive<br />
on all fronts.<br />
“I th<strong>in</strong>k most <strong>of</strong> us, as people, work at about 20% <strong>of</strong><br />
our maximum efficiency, that’s where most people<br />
just feel comfortable when <strong>the</strong>y work. We can’t<br />
do <strong>the</strong> bus<strong>in</strong>ess we do at that level. We have to be<br />
more efficient than <strong>the</strong> norm. And it builds. When<br />
one person sees ano<strong>the</strong>r <strong>in</strong> <strong>the</strong> trenches, putt<strong>in</strong>g it<br />
all <strong>in</strong>, <strong>the</strong>n it’s easier for <strong>the</strong>m to jump <strong>in</strong> and jo<strong>in</strong><br />
<strong>the</strong>m, and that creates a ripple effect,” says <strong>Jim</strong>.<br />
Increas<strong>in</strong>g efficiency requires one to cont<strong>in</strong>ually<br />
search for better ways <strong>of</strong> operat<strong>in</strong>g. This can mean<br />
keep<strong>in</strong>g up with new technology, <strong>in</strong>dustry trends,<br />
and th<strong>in</strong>k<strong>in</strong>g outside <strong>of</strong> <strong>the</strong> box. With 11 full-time<br />
employees and 25 <strong>in</strong>dividual agents,<br />
each person <strong>in</strong> The <strong>Jim</strong> <strong>Allen</strong> Group<br />
have found ways to become more efficient<br />
and improve operations.<br />
The team plans to cont<strong>in</strong>ue <strong>the</strong>ir 20%<br />
growth rate <strong>in</strong>to next year. However,<br />
<strong>the</strong> goal <strong>the</strong>y keep <strong>in</strong> <strong>the</strong> back <strong>of</strong> <strong>the</strong>ir<br />
m<strong>in</strong>ds is reach<strong>in</strong>g half a billion <strong>in</strong> closed<br />
volume. When <strong>the</strong>y first discussed it six<br />
years ago while produc<strong>in</strong>g $100 million,<br />
it seemed a long way <strong>of</strong>f, but now that<br />
<strong>the</strong>y’ve been ga<strong>in</strong><strong>in</strong>g an average <strong>of</strong> $75<br />
million a year, it looks like <strong>the</strong>y could<br />
hit <strong>the</strong>ir goal <strong>in</strong> ano<strong>the</strong>r 2-3 years.<br />
“At <strong>the</strong> end <strong>of</strong> <strong>the</strong> day, our bus<strong>in</strong>ess<br />
grows and has grown because we put<br />
customer service as paramount to<br />
what we’re do<strong>in</strong>g; no matter who we<br />
are work<strong>in</strong>g with, our end goal is to<br />
keep all <strong>of</strong> <strong>the</strong>ir needs met. Our bus<strong>in</strong>ess<br />
grows more organically because<br />
<strong>the</strong>y are referr<strong>in</strong>g us to o<strong>the</strong>r people,<br />
and that is <strong>the</strong> direction we want it to<br />
flow <strong>in</strong>,” says <strong>Jim</strong>.<br />
10 • <strong>March</strong> 2018 www.realproducersmag.com • 11
We have to be<br />
more efficient<br />
than <strong>the</strong> norm.<br />
And it builds.<br />
When one<br />
person sees<br />
ano<strong>the</strong>r <strong>in</strong> <strong>the</strong><br />
trenches, putt<strong>in</strong>g<br />
it all <strong>in</strong>, <strong>the</strong>n it’s<br />
easier for <strong>the</strong>m<br />
to jump <strong>in</strong> and<br />
jo<strong>in</strong> <strong>the</strong>m, and<br />
that creates a<br />
ripple effect,”<br />
says <strong>Jim</strong>.<br />
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12 • <strong>March</strong> 2018 www.realproducersmag.com • 13
Photos Courtesy <strong>of</strong> Marissa Menezes<br />
20 • <strong>March</strong> 2018 www.realproducersmag.com • 21
<strong>Triangle</strong> <strong>Real</strong> <strong>Producers</strong>’<br />
REALTOR AWARDS<br />
Our f<strong>in</strong>al event for 2017 was held at <strong>the</strong> beautiful Glenmere Community<br />
<strong>in</strong> Knightdale on Tuesday, November 14 and <strong>in</strong>cluded our first annual<br />
<strong>Real</strong>tor Awards. If you’re not currently on our email <strong>in</strong>vitation list send<br />
an email titled “Events” to mark@realproducersmag.com.<br />
24 • <strong>March</strong> 2018 www.realproducersmag.com • 25
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44 • <strong>March</strong> 2018 www.realproducersmag.com • 45