A Guide to: Content Marketing
Content marketing is the use of content of any kind to help you achieve your business goals. It could be to attract new customers, retain existing ones, or raise brand awareness in general. It is a strategy of producing and publishing information that builds authority and trust among your followers. It should help your brand become recognised as an authority in your industry.
Content marketing is the use of content of any kind to help you achieve your business goals. It could be to attract new customers, retain existing ones, or raise brand awareness in general.
It is a strategy of producing and publishing information that builds authority and trust among your followers. It should help your brand become recognised as an authority in your industry.
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Keywords and<br />
<strong>Content</strong> Optimisation<br />
It is vital that you use keywords naturally;<br />
Google is becoming increasingly adept at<br />
being able <strong>to</strong> tell when people are keywordstuffing<br />
their content, and are inclined <strong>to</strong><br />
penalise people doing it.<br />
Whenever you create content, return <strong>to</strong><br />
your content strategy, think about who your<br />
audience is and the direction you want your<br />
content <strong>to</strong> take. If you do that, you’ll usually<br />
find a way for you <strong>to</strong> naturally optimise<br />
important keywords in<strong>to</strong> your content.<br />
Also ensure you don’t get lost in how<br />
many times you can include a keyword,<br />
otherwise, your content will end up being<br />
compromised and your overall goals will<br />
never be achieved. Having said this, and<br />
aswe’ve discussed previously,there are key<br />
locations on your site that should include<br />
keywords <strong>to</strong> optimise content for search<br />
engines:
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