Guide to B2B Tradeshow Success
Want to maximize your investment? Use these tips to get the biggest bang for your marketing buck. PDF BY : www.ExportHub.Hk
Want to maximize your investment? Use these tips to get the biggest bang for your marketing buck. PDF BY : www.ExportHub.Hk
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<strong>Guide</strong> <strong>to</strong> <strong>B2B</strong><br />
<strong>Tradeshow</strong> <strong>Success</strong><br />
Know everything before you start
Choose the Right Trade show<br />
• Be Local<br />
• Choose <strong>to</strong> go big or you may<br />
have <strong>to</strong> go home<br />
• Don’t forget virtual options<br />
work best<br />
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See What <strong>Tradeshow</strong> Exhibition Takes<br />
• Define Budget<br />
• Assign a Project Manager<br />
• Sneak for creative partners<br />
• Define staffing needs<br />
• Arrange marketing<br />
collateral<br />
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See What <strong>Tradeshow</strong> Exhibition Takes<br />
• Choose <strong>to</strong> be less yet sufficient<br />
• Take measures for booth<br />
signage<br />
• Keep your eye on the ‘enemy’<br />
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Marketing Outreach Prior <strong>to</strong> the Show<br />
• They wont know what you<br />
have built unless you inform<br />
them<br />
• Clever emails still rule<br />
• Going social does wonders<br />
• Consider s<strong>to</strong>rytelling<br />
• Capture leads<br />
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Pre-show Media Outreach<br />
• Search for Media Channels<br />
• Prepare a list<br />
• Compose your message<br />
• Put efforts in spokesperson training<br />
• Prepare a press release<br />
• Take care of comprehensive reporting<br />
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Putting Social Media <strong>to</strong> Work<br />
• Plot Plan Execute<br />
• Choose relevant platforms<br />
• Know how coordination goes<br />
• Maintain frequency<br />
• Stay active<br />
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Don’t S<strong>to</strong>p!<br />
• Don’t scare away from<br />
Follow ups<br />
• Stay connected<br />
• Spread the media<br />
coverage around<br />
WWW.EXPORTHUB.HK
Presentation By<br />
ExportHub.hk
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