SunWriter Spring 2018 - EN_V4

sunwriter 

A 

publication 

SPRING 2018 

LIFESTYLE + WELL-BEING 

Give Your 

Business 

a Clean, 

Green Boost 

pg 20 

SunFit ® 

Workouts 

for the 

New Year! 

pg 4 

Infinity 

Compensation 

Plan FAQ 

pg 18 

The Slim Down 

Challenge Is On! 

pg 16 

WWW.SUNRIDER.COM | 2

EDITOR'S 

LETTER 

Let’s go! 

“We’re always progressing, getting better and better.” I ran across 

this quote from my father, Dr. Tei-Fu Chen, Founder of Sunrider, 

while working on this issue of the SunWriter magazine. I found 

it while reading a publication from 2012, yet the statement is as 

current as today’s day. It cuts to the core about what Sunrider 

strives for. We’re always innovating to stay ahead of the 

competition. We look back into the fields of the past only to get 

better, moving onward into the harvest of the future. 

WENDY TENG 

manages the development of 

Sunrider’s packaging, marketing 

collateral, advertisements, 

websites, marketing strategy, 

and product promotions. 

She earned a Juris Doctor 

from Duke Law School and a 

bachelor’s degree in English and 

Biology from the University of 

California, Los Angeles. 

In 2017, we successfully rolled out a new compensation plan in 50 

countries (you can read about this on page 20). Furthermore, if you 

have questions about the new plan, on page 18 we have answers. 

We also launched new shakes last year, which are standing out in 

the crowd. Head to page 6 to learn more about the regenerative 

nutrition behind these concentrated herbal foods. 

There’s also a lot of excitement around the Slim Down Challenge, 

one of our MAPs that was presented during the 2017 Grand 

Convention. The Slim Down Challenge is becoming one of the 

favourite tools for IBOs to promote their businesses, and you can 

read some of their success stories on page 16. And for help on 

healthy living, nutrition, and fitness, we have top advice from our 

experts: Elise Hartley and Dr. Reuben Chen. Read on. 

2018 has already advanced into its second month, and it’s a clean 

slate—as the remainder of the year—ready to be filled with goals, 

accomplishments, and incalculable possibilities. Let’s fill it with the 

greatest of our stories yet, let’s go Sunriders. 

Vice President of Marketing 

Sunrider International 

02 | SUNWRITER SPRING 2018

A SUNRIDER ® PUBLICATION 

SUNWRITER 

Dr. Tei-Fu Chen 

Chairman of the Board 

Executive Publisher 

CONTENTS 

SPRING 2018 

Oi-Lin Chen, MD 

President, Editor-in-Chief 

Wendy Teng 

Vice President of Marketing 

Managing Editor 

James Kim 

Marketing Design Manager 

Jennifer Li 

Senior Graphic Designer 

Bob Seawright 

Senior Writer / Editor 

Randy Lugo 

Senior Writer / Editor 

Reuben Chen, MD 

Wendy Teng 

Elise Hartley 

Contributing Writers 

Dear Sunriders, 

The editorial staff of SunWriter 

magazine would love to hear from 

you. Please let us know what you 

especially liked or disliked in 

a past issue or what you would 

like to see in future issues. Send 

your comments to the Marketing 

Department in Torrance, CA. 

SunWriter is published by 

The Sunrider Corporation dba 

Sunrider International, 1625 

Abalone Avenue, Torrance, CA 

90501. Copyright ©2018 by 

The Sunrider Corporation dba 

Sunrider International. All Rights 

Reserved. The opinions expressed 

by authors and contributing 

Independent Business Owners 

do not necessarily reflect the 

policy of Sunrider. Consult 

the Sunrider ® Business Guide 

for official Sunrider policy 

statements. All material 

published in this magazine is 

provided as information for 

Independent Business Owners 

of Sunrider only and may 

not be construed as medical 

advice or instruction. Articles, 

photographs, and letters may 

be submitted to the Editor and 

should be accompanied by a selfaddressed, 

stamped envelope. All 

correspondence should include 

the writer’s name, address, and 

day telephone. Sunrider assumes 

no responsibility for the return 

of unsolicited materials. No 

bylines are given without prior 

arrangement with the publisher. 

Articles may be reproduced 

in their entirety only by 

Sunrider Independent Business 

Owners. The reproduction of 

excerpts is strictly forbidden. 

All reproductions must 

bear the notice “Reprinted 

with permission of Sunrider 

International.” 

HOW TO START AND STAY ON A FITNESS PROGRAM 04 

Tips for crushing your New Year’s fitness resolutions. 

SUNRIDER ® SHAKES 06 

Revitalising shakes that stand out in the crowd. 

SUNRIDERS UNITE TO RAISE FUNDS FOR DISASTER RELIEF 08 

Sunrider fundraising drives aid victims of hurricanes. 

THE WHY OF OUR WHY PAGE 10 

Learn how to use this web page to grow your business. 

THE DOs AND DON’Ts OF INCOME CLAIMS 12 

This feature tackles a tricky and serious subject. 

CONNECT WITH CONTENT MADE JUST FOR YOU 14 

Fun, free videos and podcasts to enrich your Sunrider lifestyle. 

UNWANTED WEIGHT, PREPARE TO DISAPPEAR 16 

The Slim Down Challenge is on! 

INFINITY COMPENSATION PLAN FAQ 18 

Answering questions about Sunrider’s 

exciting new compensation plan. 

A CLEAN, GREEN WAY TO BOOST YOUR BUSINESS 20 

Sunrider’s household products are good for your 

home and business. 

ATTENDING EVENTS IS CRUCIAL FOR SUCCESS 22 

Drive your business forward with the power of events. 


| FITNESS PROGRAM 

HOW 

TO 

ON A FITNESS PROGRAM 

Elise Hartley, Certified SunFit ® Trainer 

START 

& STAY 

We all know that sticking to a healthy routine of eating well 

and staying fit throughout the year can be challenging. So 

we’d like to give you some tips that will help you focus on your 

goals and give you the best chance of following through. 

LET’S START WITH EXERCISE. 

If you are new to fitness routines, a good place to begin is 

with Sunrider’s Fitness Brigade ® Exercise System, a 

powerful resource for weight loss that’s ideal for beginners 

and experienced fitness enthusiasts alike. Go to Sunrider’s 

fitnessbrigade.com or sunfit.com for more info. 

If you’re intimidated initially by the types of exercises, 

start with the modified versions, with the goal of completing 

each video in its entirety. The modified versions will give 

your body a chance to acclimate to the sequences before 

tackling the more advanced moves. 

If you’re a fitness warrior but still struggling with 

that last bit of weight you’re trying to lose, incorporate 

a “Fitness Friday” using Fitness Brigade’s high-intensity 

workouts, which will likely get you over the hump. 

If you find that Fitness Brigade isn’t for you, then try 

something else instead that incorporates both cardio 

and strength training. You’re more likely to stick with 

something you enjoy, so do what works for you. Some 

options might be brisk walking, cycling, running, swimming, 

group fitness, or yoga. Aim to exercise from 3 to 5 times a 

week for approximately 30 minutes a session and then 

gradually increase frequency, time, and workout intensity as 

you progress. Remember, you get out what you put in. 

SLIM DOWN CHALLENGE 

Another effective way you can lose weight, while at the same 

time promote your business, is doing a Slim Down Challenge. 

It involves participants committing to lose 4% of their body 

weight over 4 weeks, supported by the use of 4 key Sunrider ® 

products. The great thing about the challenge is that you don’t 

have to do it alone—you’re in it together with other participants, 

supporting each other along the way. 

For detailed info on how it all works, read the “The Slim 

Down Challenge Is On” article in this magazine (page 16). 

If you want to blast calories while learning some fun 

dance moves, check out our SunFit ® Beat: Hip-Hop 

Dance series. The videos include tutorials on different 

dance routines that break down each step. Also try the 

SunFit ® exercise series, demonstrated by Dr. Reuben 

Chen, which is a great way to learn proper form for 

performing a variety of foundational exercises. These videos 

can be found on the Sunrider Business Centre. 


FITNESS PROGRAM | 

Once you’ve established the “what” of your fitness 

program, you need to make sure you stay motivated. One 

of the main reasons people don’t stay committed to their 

program is lack of motivation. Set yourself up for success by 

following these tips: 

STAY THE COURSE 

AND CRUSH YOUR GOAL! 

1. Plan your workouts and meals in advance. 

2. Tell your friends about the Slim Down Challenge and ask 

for encouragement. 

3. Have a mantra or a phrase that you repeat like, “Every 

day I do this, I get stronger.” Or, “I will commit to this today.” 

Repeating phrases like can help you follow through. 

4. Write encouraging notes to yourself and place them 

around the house in visible locations. 

5. Work out with friends and enjoy the social connection. 

6. Keep a journal of your workouts, measurements, weight 

loss, and milestones. Track your progress and refer back 

to it when you need some added motivation. 

7. Don’t get discouraged. Tell yourself each time you 

complete your workout that you will feel much better 

after you’ve done it, and you will be one step closer to 

meeting your goal. 

“BE A PRODUCT OF THE PRODUCT” 

Another fitness motivator to keep in mind is the importance 

of setting a good example to your downline. By using 

Sunrider ® products and doing the workouts, you will 

naturally look and feel your best. Sharing your own fitness 

success story about how Sunrider has transformed your life 

also supports what you are sharing and recommending. 

Although exercise is an important factor in a weight-loss 

program, diet is equally important. 

Here are some ways to help you keep your food intake in check 

and avoid the common traps associated with weight gain: 

1. Plan your meals ahead and pack your lunch when you’re 

traveling or running errands. Make sure to give yourself a 

healthy daily dose of fruits and vegetables and stay hydrated. 

2. Cook healthy. Reduce butter and fats in recipes, avoid 

excess sugar, and use only lean meats. 

3. Stay away from heavy cream, oils, and cheese in your 

dishes. Although you might compromise a little on the 

taste, the benefits will be worth it. 

4. When eating out, choose healthy options and don’t 

splurge on holiday specials. 

5. Plan to eat before going to parties, so that you aren’t 

tempted when you arrive. Opt for the fruit and vegetable 

tray and keep your alcohol intake to a minimum. 

6. At potluck parties, be sure to make something tasty 

and healthy that you’ll enjoy eating, in case healthy 

selections are limited. 

7. Eat in moderation. It’s not necessary to deny yourself 

any food and don’t beat yourself up if you overindulge. 

Just get back on track at your next meal. 

Whichever fitness plan you pursue, stay focused and 

motivated, and continue to work toward your goal! 


| SUNRIDER SHAKES 

SUNRIDER 

SHAKES 

Revitalising Nutrition That Stands Out In The Crowd 

Sunrider ® shakes are one hundred percent plant based, zero percent gimmicky, so you can share them with your 

customers and downline with full confidence. Like every single one of our products, they are based on Dr. Tei-Fu Chen’s 

Philosophy of Regeneration ® . This philosophy condenses thousands of years of Chinese herbal wisdom and synergises it 

with Western scientific discoveries to nourish and balance the body the natural way. 

Each serving of our shakes is loaded with protein, vitamins, antioxidants, and more. We use real foods not chemicals, and 

we take meticulous care when harvesting, selecting, and processing our ingredients to ensure you get balanced nutrition 

and its maximum benefits. 

Most protein shakes out there carry a lot sugars, synthetic vitamins, and artificial flavours. In contrast, our philosophy 

and owner’s expertise have allowed us to create these 2 mouth-watering shakes without altering, and even enhancing, the 

nutritional value of their ingredients. 

Here’s a guide you can use when talking about our shakes with your prospects: 


SUNRIDER SHAKES | 

Product What is it? How to use it Key Benefits What’s in it? 

NuPlus ® 

The most 

nutritious 

“un-cereal” 

breakfast, or 

snack 

It puffs up when mixed 

with milk, water or 

juice. A versatile herbal 

food–enjoy it as a 

super-nutritious type 

of cereal or snack, use 

it in baking, or make a 

shake with your favorite 

Sunrider ® beverage 

- Naturally derived 

bioflavonoids, 

antioxidants, 

amino acids, and 

phytochemicals 

- Fills in your 

nutritional gaps with 

micronutrients 

- 1 gram of sugar* 

- 60 calories* 

- Iron, vitamin C 

- Chinese yam, fox nut, 

and lotus root 

*Per serving - 

Simple Herbs flavor 

VitaShake ® 

On-thego 

meal 

replacement 

This balanced meal 

is ready in seconds. 

Mix it with other 

ingredients like fruits 

or SunFit ® Protein 

Plus to maximise 

your nutrition. For 

recipes ideas, watch 

our Cooking with 

Katie episodes by 

subscribing to our 

YouTube channel: 

Sunrider International 

- Good meal 

replacement and 

between-meal snack 

- Made from wholefood 

sources for 

maximum nutrient 

absorption 

- Naturally delicious 

flavors the whole 

family loves 

- 5 grams of sugar* 

- 95 calories* 

- Coix fruit and 

prebiotics 

*Per serving - 

Chocolate flavour 


| SUNRIDERS UNITE 

SUNRIDERS 

UNITE 

TO RAISE 

FUNDS FOR 

DISASTER RELIEF 

Sunrider reaches out to its IBOs and staff in fundraising drives to aid victims of devastating hurricanes. 

From hurricanes and flooding to earthquakes and 

landslides, 2017 was hit by a record-breaking number of 

deadly natural disasters. Among these was Hurricane 

Harvey, an extremely destructive Atlantic hurricane that 

became the first major hurricane to make landfall in the 

United States since 2005. In a four-day period in August 

2017, the system meandered over eastern Texas and adjacent 

waters, causing catastrophic flooding, inundating hundreds 

of thousands of homes, displacing more than 30,000 people, 

and prompting more than 17,000 rescues. 

Later in the autumn of 2017, the one-two punch of Hurricane 

Irma and Hurricane Maria hit regions in and across the 

Florida Keys, the Caribbean, and Puerto Rico. Irma was the 

strongest Atlantic basin hurricane ever recorded, and its 

winds devastated the island nation of Barbuda, damaging 

95% of the buildings there. 

Maria hit the US territory of Puerto Rico in the middle of 

September. It was the first Category 4 hurricane to directly 

impact the island in 85 years, and its damage was sprawling. 

In the immediate aftermath, nearly all of Puerto Rico's two 

million citizens were without power. To date, many of them 

are still in need of basic supplies and amenities. 

In response to these disasters, Sunrider organied two 

fundraising campaigns spearheaded by Dr. Tei-Fu and Dr. 

Oi-Lin Chen, pledging to match donations contributed by its 

staff and IBOs in the U.S. and Canada. The combined amount 

for the two campaigns totaled more than $50,000. Much 

of this amount was given to Direct Aid, a humanitarian aid 

organisation whose work has earned wide recognition from 

independent charity evaluators, including a 100% fundraising 

efficiency rating from Forbes. 


Snack happy 

without the guilt 

® 

• Balanced 

nutrition 

• Cleansing 

antioxidants 

• Sustaining 

complex 

carbs 

• GMO free soy 

protein 

• High in fiber 

Sunbar ® 

Gives you everything you want in a food bar - great taste, energy support, and 

balanced nutrition - without all the bad stuff. Made with an exclusive blend 

of natural ingredients, Sunbar ® contains no artificial sweetners, colours or 

preservatives. It's lower in sugar than your typical food bars, and makes a handy 

meal replacement and an on-the-go snack to satisfy your tastebuds. 

©2018 The Sunrider Corporation dba Sunrider International. All rights reserved.

| WHY CHOOSE SUNRIDER? 

THE 

WHY 

OF 

WHY 

OUR 

PAGE 

Are you using and sharing the new Why Choose Sunrider? web page daily to grow your business? If 

not, why not? Thousands of Sunriders already are! 

L O V E 

the products that transform 

the way you look, feel, 

and live. Switch from the 

products you normally use to 

the products you love. 

SHARE 

the products and the business 

opportunity. Use the tools like the 

Why Page and share them with 

prospects. Share your story and 

have your team members share 

their stories. 

LEAD 

others to success. Mentor and 

guide your team to help them 

grow their business and advance 

in rank. Teach others how to Love, 

Share, Lead...and watch your 

business grow! 

WHAT IS IT? 

The “Why Page” is a content-rich web page that makes it easy to 

share Sunrider. It’s only one page, but it provides a comprehensive 

and compelling overview of Sunrider, plus insights into what makes 

the company better than the rest. 

WHY CAN’T I JUST TALK 

ABOUT SUNRIDER? 

To use an analogy, it’s the difference between you telling someone 

about a great movie and someone actually going to watch the movie. 

Seeing it for yourself is always more immersive, impressive, and impactful. 

WHY IS IT SO IMPORTANT? 

Sunrider is all about engagement: This means talking to people— 

your family, friends, acquaintances, and people you run into when 

you’re out and about. In fact, eighty percent of your time doing 

Sunrider should be spent inviting new people to look at Sunrider and 

following up with them. The Why Page is the perfect tool for this. 

WHAT’S ON IT? 

It features curated content that informs, excites, and engages 

prospects. Four videos cover key areas of the company. There’s also a 

downloadable brochure that explains Sunrider’s compensation plan 

and a downloadable Fast Start Program that details a step-by-step 

path to success. 

• Why Choose Sunrider? (video) 

• Meet Dr. Tei-Fu Chen (video) 

• The Sunrider Product Difference (video) 

• 2017 Sunrider Grand Convention Highlights (video) 

• Infinity Compensation Plan Brochure (PDF) 

• Infinity Compensation Plan Fast Track Guide (PDF) 

We speak your language. And here’s more great news. The Why 

Page is available in multiple languages! 


WHY CHOOSE SUNRIDER? | 

HOW DO I 

SHARE IT? 

Why Choose Sunrider?: Discover how Sunrider empowers you to define 

your own future and reach goals you never thought possible. 

There is no quicker or easier 

way to introduce prospects 

to Sunrider. Just copy the 

link www.sunrider.com/ 

why onto an email or text 

message and hit send. 

Conversational examples: 

Meet Dr. Tei-Fu Chen: Sunrider’s founder talks about his lifelong mission of 

helping others improve their health and longevity by creating the world’s 

best herbal foods. 

Sharing: 

When you’re talking to 

someone you know, you can say 

something like: 

“Hey ____, I really respect your 

opinion. I’m involved with 

something that I think you’d 

really be interested in. Can you 

watch a five-minute video?” 

Make sure they commit to 

watching it: “Will you watch it? 

Great, when will you watch it?” 

And then follow up accordingly. 

“Great, I’ll call you at ___ to see 

what you think.” 

The Sunrider Product Difference: Discover how 5,000 years of Chinese 

herbal study synergize with cutting-edge technology to create products that 

promote balance and optimal health. 

Follow-up 

“What did you like about the 

video? I’d love to share more 

info with you. So, when can we 

get together?” 

2017 Sunrider Grand Convention Highlights: The next best thing to 

attending Grand Convention is watching this highlight video that captures 

the power, passion, and the people that drive this transformative event. 

The Why Page will be available for 

all IBO countries. If your country 

doesn’t currently have it, please 

visit www.youtube.com/user/ 

SunriderIntl and click Playlist to 

find the The Why Page Playlist. 


| INCOME CLAIMS 

DOs & 

THE 

DON'Ts 

OF INCOME CLAIMS 

Imagine that you earned a big bonus from Sunrider and were presented with an oversized cardboard 

cheque on stage during convention. You’re proud of the cheque and want to post it on Facebook. 

No problem, right? Wrong. 

The danger here is that by doing this you could lose your 

distributorship and place the company in jeopardy with the 

European Consumer Centre (ECC) of your country. 

The example depicted above is related to a prevalent 

problem in the network marketing industry referred to 

as improper income claims. An income/earnings claim 

is a statement made by a company or its representative 

about the income an individual can earn from a 

business opportunity. 

THE ECC OF YOUR 

COUNTRY MANDATES THAT 

IT’S ILLEGAL TO MAKE 

MISLEADING STATEMENTS 

ABOUT INCOME. 

And examples of “misleading” cover a broad spectrum. 

At one end are actions that may appear harmless, such as 

stating actual earnings that you or someone makes if they 

are higher than average earnings. Showing your cheque— 

even an ordinary one—to prospects, and again, posting a 

photo of your cheque on social media is prohibited. 

Furthermore, the European Consumer Centre of your 

country doesn’t allow you to tell prospects about (or show 

photos that depict) lavish lifestyles. This means no scenes 

of exotic travel, fancy cars, lavish mansions, and yachts 

when prospecting. You also can’t tell someone that they 

can quit their job and easily earn as much doing a network 

marketing business. 

On the extreme side are examples of people doing things 

that can be viewed as unethical. For example, some top 

earners show their big bonus cheques to prospects to entice 

them to join. Some even exaggerate or lie about how much 

they make to attract others. And it’s not uncommon for 

distributors to project examples of incredible incomes that 

can be earned as a distributor. 

The “income proposition” is the engine that drives many 

businesses in network marketing, so the ECC of your 

country is vigilant and comes down hard on violators. 


SO, FACED WITH ALL OF THESE 

PROHIBITED PRACTICES, 

WHAT CAN YOU DO? 

Share the types of bonuses that new IBOs can earn. You 

can tell prospects about Sunrider’s Retail Sales Bonus, the 

Fast Start Bonus, the Star Elite Advancement Bonus, and the 

Unilevel Bonus. 

While you can’t provide prospects with modeled income 

scenarios (for example: if you recruit two people a month 

for three months, you can earn £1,000), you can ask your 

prospects to provide the scenarios they think they can 

achieve. For example, ask them, “How much volume do you 

think you can sell?” 

Based on their answer, you can show them how to calculate 

how much they could make on the Retail Sales Bonus using 

our Compensation Plan Brochure. You can tell them they 

can earn a £75 advancement bonus when they reach Star 

Elite in their first three months and that they can earn a £375 

advancement bonus when they reach Ace Royal. 

INCOME CLAIMS | 

The bottom line is that making false or misleading income 

claims in the network marketing industry is prohibited. 

Results always vary. How much you or someone in your 

upline makes has no impact on how much someone else will 

make in the business. Like in any other business, it takes 

hard work and persistence to achieve success. 

HONESTY AND MODESTY 

WORK BEST IN THIS 

BUSINESS. 

Earning trust is invaluable in growing your business. 

Good business conduct will ensure that those whom you 

sponsor don't feel misled or deceived, and as a result, will be 

more likely to stick with you. 

FAQ 

Q: What if a prospect asks me how much money 

I make in my business? 

Rather than talking about your income or showing them 

your cheque, share the average earnings disclaimer 

from Sunrider (Available for the U.S. in February). Show 

your prospect how much IBOs make at each rank, how long 

on average it took to get there, and what their chances of 

achieving those ranks are. 

A: Simply tell them that the ECC forbids you 

from disclosing your income if it’s above the 

average. (You can, however, share the average 

earnings disclaimer.) This allows you to avoid 

setting false expectations and at the same time 

demonstrates integrity. As their sponsor, it’s 

your role to help them avoid the landmines that 

may hurt them and their business. 


| CONNECT WITH CONTENT 

CONNECT 

WITH CONTENT 

MADE JUST FOR YOU! 

Our videos and podcasts are fun, free, and 

full of content to enrich your Sunrider lifestyle 

REACH OUT TO EXPAND 

YOUR NETWORK: 

Sharing our videos and photos on Facebook is a great way 

to get others interested in Sunrider. Simply click Share 

on the video/photo and add a comment about the video or 

photo to get the conversation started. 

COOKING WITH KATIE 

Nutritious, delicious recipes blended with the 

host’s practicality, creativity, and humor— 

all the ingredients for a great cooking show. 

Description: Cooking with Katie is a popular video 

series hosted by Katie Chen, a nutrition expert (M.S. in Food 

Science), who is also the wife of Dr. Reuben Chen. For over 

two years Katie has been serving up episodes to her growing 

viewership on how to make family-friendly fare. From 

smoothies and healthy snacks to main dishes and desserts, 

all of her recipes have two things in common: 

1. Sunrider ® foods: To add flavor and nutrition, Sunrider 

staples like NuPlus ® , VitaShake ® , SunnyDew ® , and 

Fortune Delight ® are key ingredients in her recipes. 

2. Convenience: As an on-the-go mom who runs a busy 

household, Katie understands the value of making 

hassle-free, nutritious meals her whole family will enjoy. 

Episodes: Watching these videos will make you hungry 

for more. Learn how to make these recipes and many others: 

 

• Coconut Berry VitaShake ® 

• Oatmeal Banana Muffins 

• Pumpkin Smoothie 

• Laughing Latte 

• Sunrider Cocoa-Mint VitaShake ® 

• Mango Sunrise VitaShake ® 

• Sunrider Pumpkin Pancakes 

• Microwave Chocolate Mug Cake 

• Mean Green Smoothie 

• NuPlus ® Meatballs 

• Thai Noodle Salad Dressing 

• Sunrider Strawberry Banana Smoothie 

• Sunrider Snack Bites 

Where to watch: Sunrider’s YouTube and Facebook 

sites. 


DR. REUBEN | 

DR. REUBEN CHEN LIVE 

Dr. Reuben Chen’s dynamic new podcast series 

showcases his diverse expertise while presenting 

the information in an engaging interview format. 

DR. REUBEN CHEN’S 

FIT TIPS 

Dr. Reuben Chen’s video series provides expertbased 

info on key areas of healthy living. 

Description: In the fall of 2017, Dr. Reuben Chen 

launched the inaugural episode of Dr. Reuben Chen Live, 

a live streaming podcast that he hosts and co-produces. An 

expert in nutrition, fitness, biomechanics, herbal medicine, 

and other related fields, Dr. Chen has a lot to bring to the 

table. And he does it in a fun, relaxed way—it’s the perfect 

show to sit back and enjoy with a glass of Fortune Delight ® . 

The show provides an ideal outlet for sharing his 

passion for transforming lives through healthy living 

and Sunrider ® foods. He and his guests share insights, 

inspiration, and ideas, talking about hot topics targeted to 

be especially interesting and useful to Sunriders. 

Episodes: Previous shows include an inside look at a 

Sunrider employee’s personal weight-loss journey, the 

backstory behind “superfoods” (with his wife Katie Chen), 

and how to take advantage of the global reach of Sunrider’s 

Infinity Compensation Plan. 


sites and Sunrider University. 

Description: The founder of the SunFit ® Program, 

Reuben K. Chen, MD, is a fitness expert and boardcertified 

physician specialising in sports medicine and 

pain management. In this video series, he shares his 

extensive knowledge to help others live and enjoy a 

healthy, active lifestyle. 

Episodes: Topics include: The importance of fiber • 

Cleansing vs. Balanced Nutrition • Does Sunrider use 

parabens or GMOs? • Hydration for peak performance • 

Dynamic stretching • Probiotics and digestive health • Family 

fitness • How carbs and sugar add to the waistline • Tips for 

healthy holiday eating • Balanced nutrition for vegetarians. 


sites.. 

THE WORLD’S 

GETTING SOCIAL: 

By 2020, approximately a third of our planet’s 

population will be using some form of social 

media, according to Statista. 

YouTube: 

www.youtube.com/user/SunriderIntl /playlists 

Currently, 60% of North Americans have at 

least one social account. 

Facebook: 

www.facebook.com/sunrider 


UNWANTED WEIGHT, PREPARE TO DISAPPEAR 

THE 

| THE SLIM DOWN CHALLENGE 

SLIM 

DOWN 

CHALLENGE IS ON 

Hundreds around the world are accepting the challenge, 

and the results are nothing short of amazing. 

The Slim Down Challenge is one of Sunrider’s 

MAPs (Marketing Approach Plans). These highly 

effective tools are helping IBOs and grow their businesses 

like never before. Filled with fun and camaraderie, and 

backed by Sunrider’s best plant based products for weight 

management, the Slim Down Challenge is becoming an 

inspirational way to demonstrate that good nutrition and 

group support make anything possible. 

WHY THE CHALLENGE WORKS 

The Slim Down Challenge is based on 4 pillars for 

success: Socialisation, Results, Recognition, and 

Follow-Up. People meet every week to share their stories, 

their ups and downs, and their determination to win. They 

talk about our products, give and receive support from one 

another, and hold each other accountable. 

“The fun part was receiving feedback from group 

members and the supportive setting,” says Limor H. 

from Israel, who completed her first Slim Down Challenge 

right after Grand Convention 2017. “Being part of a group 

really helped me stay on track. Plus, it has been a great 

promotional tool for my Sunrider business.” 

When the challenge ended, Limor showed to some of 

her friends her “before and now” photos, and the award 

she received. They all got super excited. “I made 2 new 

customers along the way and have 4 people ready to join 

me on my next Slim Down Challenge,” she adds. 

HOW THE CHALLENGE WORKS 

• People willing to enter the Slim Down Challenge pay a 

small participation fee of 40 Euro to create a money pot 

• They commit to lose 4% of body weight during a period of 4 weeks 

• The participants who accomplish their weight loss goal will 

split the pot that comes from the 40 Euros participation fee, 

minus 10% (4 Euros) that will be used toward recognition and 

rewards 

• IBOs will host a weekly meeting to share nutritional 

and fitness tips, and to encourage the use of 4 Sunrider ® 

products: VitaShake ® , NuPlus ® , Fortune Delight ® , 

and VitaTaste ® 

• Participants are encouraged to post their 

recipes and results on Social Media using the 

hashtags: #IacceptTheChallenge #SunriderEU, 

#SlimDownChallengeEU, #LoveShareLead. 

• IBOs running the challenge will create follow-up groups 

using instant messaging platforms like WhatsApp, 

Facebook Messenger, WeChat, etc. 


THE SLIM DOWN CHALLENGE | 

SIMPLY PUT: 

40 Euros. 4 percent. 4 weeks. 4 products! 

“After taking the Slim Down Challenge training at Grand 

Convention 2017, I decided to launch one with my group,” 

explains Violet F. from Canada, who successfully completed 

her first challenge. “We met each week. We shared 

information and encouraged each other, and the support 

we received from one another kept us focused. It was a 

time well spent, and we’re ready to do it again.” 

platform to inspire and encourage each other 

4. Invite your downline, friends, and customers to join you 

5. Get the social media ads, flyers, and invitations available 

at Business.Sunrider.com under the MAPs section, or at 

Sunrider University 

6. During and after the challenge, share your actual 

results. This can lead into a launch of another challenge 

7. Post pictures of your shakes and products 

8. Make the challenge fun from the beginning to the end 

9. Keep inviting people 

PEOPLE GET RESULTS 

“I started feeling and looking better from week one.” 

-Joan S. 

“I find it very difficult to lose weight on my 

own, but the group setting was perfect.” 

-Patti L. 

WHAT DO YOU NEED? 

To run a fun and successful Slim Down Challenges you’ll need: 

1. Great attitude 

2. Digital scale and digital camera (or smartphone) 

3. Pens, receipt pads, folders, and forms 

4. Hot and cold water to prepare Sunrider ® products 

5. The 4 essential products for the Slim Down Challenge: 

Fortune Delight ® , NuPlus ® , Vitashake ® , and VitaTaste ® (or 

the SunFit ® Pack). 

6. Cups, spoons, napkins 

7. Tape measures 

8. Giveaways like Shaker Bottles, Sunrider ® Gift cards and 

products (optional) 

9. Copies of the Sunrider ® Product Catalogue 

10. Slim Down Challenge invitations, flyers, and social 

media ads, as well as Certificate of Achievement and/ 

or Certificate of Participation available at your Business 

Center (Business.Sunrider.com) 

HOW TO PROMOTE YOUR 

CHALLENGE FOR BIG SUCCESS 

1. Participate in the challenge yourself so you have a 

success story to share 

2. Promote your challenge on social media 

3. Create a group on Facebook, WhatsApp, or a similar 

YOU KNOW YOU CAN DO THIS 

What: Slim Down Challenge 

When: Your days. Your schedule 

Where: 4 corners of the world— and a place to hold 

weekly meetings 

How: 40 Euros. 4 percent. 4 weeks. 4 products. 

Why: Because with Sunrider anything is possible! 


| INFINITY COMPENSATION PLAN FAQ 

INFINITY 

COMPENSATION 

PLAN 

FAQ 

1. WHAT IS THE INFINITY 

COMPENSATION PLAN? 

It’s a best-in-class compensation plan that empowers 

you to start earning right from the moment you join. 

No special skills are required. We offer 9 different 

bonuses, so your profits grow as you grow your business. 

And here’s something truly special: you can earn 

infinitely deep within your organisation and in multiple 

ways on the same volume! These are exciting features, 

but let’s start at the beginning. 

2. HOW DOES ONE WORK THIS PLAN? 

You progress in this plan through the following four phases: 

• Getting Started 

The new Sunrider compensation plan streamlines a 

clear path to success. It’s designed to get you off to a 

fast start and to progress steadily. 

• Growing Your Team 

Share your passion and knowledge with your team to 

build a robust, sustainable business. 

• Developing Your Leaders 

By inspiring and guiding rising stars to success, you 

reap the rewards when you help others succeed. 

That’s extraordinary. 

• Maximising Your Potential 

Reach the top levels to take full advantage of the 

plan’s incentive-rich structure and incredible 

earning potential. 

3. WHAT ARE THE DIFFERENT BONUSES 

IN THIS PLAN? HOW ARE THEY TIED 

TO EACH OF THE PHASES? 

Our plan pays out 9 different bonuses, which are 

tied to the 4 phases as shown below: 

• Getting Started: 

1. Retail Sales Bonus 

2. Fast Start Bonus, 

3. UniLevel Bonus, and 

4. Star Elite Advancement Bonus 

• Growing Your Team: 

All of the above plus 

5. Ace Royal Advancement Bonus and 

6. Development Bonus 

• Developing Leaders: 


7. Turbo Infinity Bonus and 

8. Check Match 

• Maximising Your Potential: 


9. Icon Bonus. 

4. WHAT ARE THE DIFFERENT PAID-AS 

TITLES IN THE PLAN? 

Retail Customer, Preferred Customer, 

Independent Business Owner (IBO), 

Star Star Prime Star Elite Ace Ace Prime 

Ace Royal Hero Hero Elite Hero Royal 

Icon Icon Elite Icon Royal 

5. HOW DOES A NEW IBO MAKE MONEY? 

OR HOW DO I EXPLAIN THIS PLAN TO 

A NEW IBO? 

A new IBO should just focus on the following 

4 bonuses, which rewards selling and starting a team: 

1. the Retail Sales Bonus, 

2. the Fast Start Bonus, 

3. the Star Elite Advancement Bonus, and 

4. the Unilevel Bonus. 

These bonuses are straightforward and easy to explain. 

Just teach how to sell products to customers and how 

to start building a team to achieve these bonuses. The 

“Getting Started” guide in the Starter Pack will help you 

train others in the principles of selling and sponsoring. 


INFINITY COMPENSATION PLAN FAQ | 

6. WHAT IS THE DIFFERENCE BETWEEN 

PV AND DV? 

Personal Volume (PV) is the qualifying volume of you 

and your customers (retail and preferred). 

Downline Volume (DV) is the qualifying volume of you, 

your customers, and all of the IBOs in your organization 

and their customers. 

7. WHAT IS THE DIFFERENCE BETWEEN A 

BUILDER LEG AND THE MAX VOLUME 

RULE? WHY DO YOU HAVE THEM? 

 

A Builder Leg is a leg with one Active IBO (200 PV) and 

at least 1,000 DV in a given month. 

Max Volume Rule applies to DV only. Only up to 50% 

of the total required monthly DV may be counted from 

any one leg or from the IBO’s own PV for qualification 

purposes only. 

These are introduced to help IBOs create more stability 

in their organization and to discourage inventory loading. 

Having 4–6 strong legs is much more stable and 

sustainable than having just 1 strong leg. 

8. WHY IS THERE A TIME LIMIT ON THE 

FAST START BONUS AND STAR ELITE 

ADVANCEMENT BONUS? 

A new IBO’s first three months is the most important 

time period for their retention and success. These 

bonuses incentivise the IBO and their sponsor to help 

them start selling and sponsoring right away. It also 

gives them immediate, reachable goals for success and 

makes the business worth their time. 

9. WHY SHOULD YOU WORK TOWARD 

DEVELOPING LEADERS? 

Sunrider’s leaders are heroes to their downline, and 

we reward them for inspiring and mentoring others. 

As a Hero or above, you not only deepen your Unilevel 

Bonuses to 5 levels, but start qualifying for our amazing 

Turbo Infinity Bonus, which allows you to earn from 

Level 6 down infinitely deep within your organisation, 

and Check Match, where you can earn on all of your Ace 

Royals and above. These bonuses are so powerful because 

you can earn in multiple ways on the same volume. 

10. WHAT SHOULD I DO TO TAKE 

ADVANTAGE OF THIS NEW PLAN? 

There are 4 steps to successfully “work the plan”: 

THIS IS WHAT OUR IBOs 

ARE SAYING ABOUT THE 

NEW PLAN 

"Sunrider has made it really simple for us to 

share the new plan with everyone. I simply use 

the PowerPoint slides and videos they have 

prepared to spark interest. There are many ways 

to earn and that get people very excited.” 

–Bobbi Huang. Icon. USA. 

“The new plan truly rewards your efforts! We 

worked harder during the past three months and 

our income increased in great proportion.” 

–Esti and Joseph Kammar. Newly qualified Ace 

Royal. Israel. 

“The plan has bonuses and promotions that 

help the new IBOs grow faster. And when your 

downline grows you grow, and everybody wins.” 

–Lokshina Lyudmila. Ace Royal. Russia. 

“I love the new plan because the new ranks are 

achievable. I qualified to Hero Elite in November 

2017, and my goal is to reach Icon this year. 

Sunrider is the best!” 

–Saihlupii. Hero Elite. India. 

“Thanks to the new plan I feel ambitious and 

empowered to grow my own business like never 

before. I’m holding business meetings every 

week, and people are signing up. We’ve always 

had great products, but now we also have the 

best-in-its-class compensation plan.” 

–Lee Yin-Chiang. Ace Royal. Taiwan. 

“The new plan supports growth at every level. 

Whether I’m talking to new people or helping a 

new IBO reach the next level, I feel excited, because 

seeing others succeed is very rewarding.” 

–Leenanondat Jarassart. Hero Elite. Thailand. 

“It’s wonderful to help and see people getting 

to the next level. The results we’re having are 

keeping me focused and building momentum 

within my organization. I’m looking forward to 

an amazing 2018, and I’m working on reaching a 

new rank next year.” 

–Linn Davies. Hero. Australia. 

1. Be an example of selling and sponsoring, 

2. Find your rising stars (the IBOs who are actively 

selling and sponsoring), 

3. Help your rising stars advance in rank, and 

4. Overbuild so you have multiple legs and depth for a 

strong foundation. 


| BOOST YOUR BUSINESS 

A CLEAN, GREEN WAY TO 

BOOST YOUR BUSINESS 

Visiting the home of a prospect or customer is a great way to promote and sell Sunrider ® household products. 

It gives you a chance to talk about product benefits and 

prove their effectiveness with hands-on demonstrations. 

At the person’s home, begin by gathering all of their 

cleaning products. Place them on a table with the Sunrider ® 

household products next to them. 

Inspect the ingredients. Show the person the 

labels on their cleaning products. How many potentially 

hazardous ingredients are there in each of them? Now 

look at Sunrider’s products. They’re non-toxic and made 

with natural ingredients. While typical cleaning products 

are loaded with chemicals that are dangerous to keep in your 

home and harmful to the environment, Sunrider’s household 

products are safe for people, pets, and the environment. 

Demonstrate the difference. Do a demo that 

shows the effectiveness and and versatility of SunBright ® 

SuperClean TM Household. Pick a few places in the 

house to clean. Choose areas that are well lit and have some 

dirt, so that they’ll look better after cleaning. Windowsills 

and tabletops are good areas for this. 

Explain how Sunrider ® products are highly concentrated 

and that you only need to use a little bit to get fantastic results. 

Point out how this one product does the job of multiple 

household cleaning products, cutting out the clutter and 

need for dish soap, glass cleaner, and spray cleaner. You can 

use it virtually anywhere in your home: in the dishwasher, 

on appliances, on walls, on glass, on your car, and on almost 

any type of floor—even carpet! 

Other household cleaners have strong fumes that can leave 

you with a headache or worse. This citrus-scented formula 

uses, essential oils like lemongrass oil and tea tree oil to 

make your living environment clean and naturally fresh 

smelling. 

To dramatically show how effective our produce rinse is 

(especially compared with plain tap water), do a SunSmile ® 

Fruit & Vegetable Rinse demonstration with broccoli 

heads. To see how to do the demo, you can watch the 

video titled “Sunrider SunSmile ® Fruit & Vegetable Rinse 

Vegetable Cleaning Demonstration” on the Sunrider 

International YouTube channel. 

Finally make sure to invite your guests to try the products 

too. You never know how many products will be sold, and 

they’ll love seeing how sparkling clean and refreshed their 

home becomes. 

Closing. After your demonstration and talking about 

the products, have order forms ready or the Shop Online 

website open on a device for easy ordering. Prompt the 

guests and let them choose by asking, “Which products 

would you like to get today?” Help them order and make 

suggestions about complementary products. 

HOUSEHOLD HAZARDS: 

It’s estimated that the typical American home contains 3–10 gallons 

of toxic materials—everything from glass and bathroom cleaners 

to garden pesticides and fertilizers. Toddlers and young children are 

especially vulnerable, partly because of exposure, as they virtually live 

on the floor and tend to put things in their mouths. 

The labels on many cleaners have warnings of "Danger" or 

"Poison," and other tell-tale hazard warnings, such as "corrosive" 

or "may cause burns." Avoid products that list active ingredients of 

chlorine or ammonia, which can cause respiratory and skin irritation 

and will create toxic fumes if accidentally mixed together. 


BOOST YOUR BUSINESS | 

HOUSEHOLD PRODUCT SWITCH AND 

REPLACE CHECKLIST 

Cut the clutter and streamline the way you clean 

SAFE, NONTOXIC, ECO-FRIENDLY 

SUNRIDER ® PRODUCTS 

PRODUCTS WITH POTENTIALLY 

HAZARDOUS INGREDIENTS 

SunBright ® 

SuperClean TM 

Household 

Glass cleaner, floor 

cleaner, car wash formula, 

dishwashing detergent, dish 

soap, counter cleaner, tile 

cleaner, bathroom cleaner, 

carpet cleaner, upholstery 

cleaner, appliances cleaner 

(with ammonia, glycol ether, 

isopropyl alcohol) 

SunSmile ® 

Fruit & 

Vegetable 

Rinse 

Produce washes and dish 

soap (with phosphates, 

triclosan, fragrance) 

START A CONVERSATION, NOT A SALES PITCH 

“_____, you seem to be the type of person who’s interested in healthy living, right?” 

“Well, I’ve been using some natural household products that have made a huge difference in my home. I think they’d 

be a perfect fit for your lifestyle. I’d love to show them to you. When would be a good time for me to stop by?” 


| ATTENDING EVENTS FOR SUCCESS 

ATTENDING EVENTS I S 

CRUCIAL FOR SUCCESS 

Amazing things can happen when positive people come together who share the same goals and dreams. 

If you’re serious about success, attending Sunrider 

events should be a top priority. Self-motivation and 

learning about the business from training materials is 

good, but it’s not enough. Going to events can benefit your 

business in powerful ways. 

Meet people, gain knowledge. 

We are a product of our environment—who and what we 

surround ourselves with plays a big part in our success. 

When you attend a Sunrider event, you’ll be able to network, 

learn from accomplished Sunriders, and experience things 

you never would at home. 

Build confidence, establish belief. 

Attending events allows you to see that you’re part of 

something much bigger than yourself. Attending Sunrider’s 

Grand Convention gives you a deep understanding of our 

culture and vision; this in turn makes you more committed 

and confident to share Sunrider with others. 

Plan to hold events with your leaders. 

Teach others how to hold their own events. Build and 

promote your events so everyone grows together. 

Energise yourself and your business. 

You’ll have the chance to interact with other people who are 

excited about making incredible things happen. Where else 

but at a Sunrider event can you share ideas and inspiration 

with so many like-minded, goal-driven people? 

Reinforce relationships. 

Events are a great time to bond with people on your team 

and create a team culture, aspects that can’t be replicated 

with video/conference calls. Events are also the perfect time 

to recognise others for their achievements, which instills 

motivation to grow further. 

Lead by example. 

Remember your team is going to move at the speed of its 

leader—YOU. As the leader, you need to set the example. So 

the next time you’re thinking about making an excuse to 

not attend an event, remember that your team will probably 

follow your lead. 

Sunrider is a business of the heart. 

It’s not just about receiving information—it’s about making 

an emotional connection and inspiring change and action. 

It’s about fellowship and shared dreams. Events are where 

all this and more happens. 


ATTENDING EVENTS FOR SUCCESS | 

GRAND 

CONVENTION— 

THE MUST-ATTEND EVENT OF THE YEAR 

Learn from the best. 

Only the best of the best speak at Sunrider Grand 

Convention. You’ll be able to learn from the top leaders 

and earners in Sunrider from around the world. You’ll 

gain insights about their keys to success. And you’ll 

realize you too CAN succeed at the highest levels. 

Stay current and connected. 

There are always some BIG reveals at convention. It’s 

where new products and marketing tools are launched 

and new trends and technologies are explained. 

Remember your “why.” 

Sometimes you just need to get away from your routine 

and remind yourself of your dreams. Convention helps 

reignite your passion and remind you why you joined Sunrider 

in the first place. 

Tour our Los Angeles Manufacturing Plant. 

See the immense size and complexity of this onemillion-square-foot 

facility, which houses research labs, 

pharmaceutical-grade equipment, and everything else 

needed to create the world’s best herbal products. 

Invite everyone on your team. 

Go to convention to learn from and be inspired by other 

IBOs. Sometimes another person’s story can be exactly 

what they need to hear. 

EVENTS COME IN ALL 

SHAPES AND SIZES: 

• Small parties and meetings at home 

with a few people 

• Weekly events and larger monthly events 

• Events at community centers and in 

hotel meeting rooms 

• Regional meetings, grand convention 


Save the date for Sunrider’s biggest event of the year 

Anaheim, California July 31–August 4 

www.sunrider.com 

©2018 The Sunrider Corporation dba Sunrider International. All rights reserved.

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