Confronting Unconscious Bias

Confronting
Unconscious Bias
Ecocuriean, Inc.
Susan J. Eddington
Ph. D. Candidate, Media Psychology
President

• Ecocuriean is a New York City based media and management
consulting firm that develops strategies and content for pro-social
change.
Introduction
• Susan J. Eddington, President of Ecocuriean, has more than 30
years experience developing campaigns, strategies and training
programs to build relationships and increase diversity and inclusion
in communities and in corporate settings. We have a team of media
and technology professionals who produce content across all
media platforms. They’re complemented by social scientists skilled
in quantitative and qualitative research methods.
www.ecocuriean.com

As the nation becomes more demographically diverse
organizations must adapt and become adept at building and
maintaining meaningful relationships with its key stakeholders
and the broader public in an era of increased scrutiny and
transparency.
Business
Problem
Social identity theory suggests individuals view themselves and
others based on the social groups they belong to and create a
hierarchy based on that group affiliation.
Ecocuriean conducts research and uses evidence based
strategies to address the challenges that stem from deeply
rooted ingroup biases, particularly those that are unconscious.
www.ecocuriean.com

• From adolescence into adulthood, media is the primary source of
cultural influence for most people. Ecocuriean develops solutions to
address the causes and consequences of unconscious bias.
• We are currently researching various strategies that use media as a
tool to mitigate or reverse unconscious bias. We are also exploring
the use of media to foster attitudes of openness and acceptance.
• We focus on the following:
Our Focus
Media
Representations
Media
Effects
Media
Literacy
Media
Production
www.ecocuriean.com

• Communications Audits
• Content Analyses
Our Services
(A Sampling)
• Stakeholder Impressions-Research & Analysis
• Customized Training Programs
• Content for Change
• Immersive Media Strategies
• Program Analysis & Evaluation
www.ecocuriean.com

Working with
Us Works
• The team at Ecocuriean offers a long history and familiarity
with diversity and inclusion related issues. That experience
is complemented by team leaders actively engaged in
evidence based practices for addressing contemporary
issues and conducting research to contribute to the body
of knowledge on strategies for successful outcomes. Our
research, training and analysis support:
• Recruiting and Retention
• Employee Satisfaction
• Brand Image
• Stakeholder Relationships
• Community Relationships
• Corporate Social Responsibility
www.ecocuriean.com

Next Steps
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Our team is enthusiastic
about working with you
to address relationship
management concerns.
We can investigate:
• What you’re doing right
• What’s not working
• Opportunities for improvement
• New approaches to old issues
To determine how we
might support your efforts
the first step is a face-toface
meeting so you can
tell us the challenge you
want to address.
We will then develop a
proposal with our
recommended approach
to address that challenge.
Once our firm has be
engaged we’ll get to work.
www.ecocuriean.com

To start the conversation
Please contact
Susan J. Eddington
Ecocuriean, Inc.
T 1+ 347.754.7964
sjeddington@Ecocuriean.com
www.Ecocuriean.com
Ecocuriean is certified as a M/WBE by New York City and New York State
www.ecocuriean.com