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2 3<br />

Contents<br />

Foreword<br />

Success Story<br />

Values<br />

Partners<br />

Vision & Strategy<br />

SAM’S Family<br />

Beans: a source of protein<br />

Garden of spring vegetables<br />

Paradise of fruits<br />

Jams and sweet spreads<br />

Oceanic seafood<br />

World of sauces<br />

Packing and Sizes<br />

5<br />

6<br />

7<br />

8<br />

9<br />

10<br />

12<br />

14<br />

16<br />

18<br />

20<br />

22<br />

24


4 5<br />

<strong>Dear</strong> <strong>valued</strong> <strong>customers</strong>,<br />

Long experience in food stuff trading distinguishes TFC<br />

from other food companies in the Middle East and North<br />

Africa. Our mission of “Good Food for Quality of Life” is<br />

the driving force for us to achieve maximum customer<br />

satisfaction. TFC, with its own Brand SAM’S, has become<br />

a landmark for quality food within the food industry in<br />

the MENA region. With TFC, our <strong>customers</strong> and partners<br />

enjoy a wide range of diversified food and beverages.<br />

These include a variety of crunchy fresh canned<br />

vegetables, well selected exotic and tropical canned<br />

fruits; a selection of protein rich beans, an attractive<br />

assortment of fruity jams, a variety of delicious sauces<br />

with oriental flavor in addition to high end sweet spreads<br />

of chocolate, tahina, nuts and pistachio. TFC is also<br />

proud to be the sole agent in MENA markets for two<br />

new drink products, the healthy Aloe Vera juices and a<br />

unique natural energy drink based on the healthy and<br />

powerful Korean red ginseng. TFC’s strategy is to act<br />

locally and expand globally to better serve its partners<br />

all over the world.<br />

Your TFC Team


6 7<br />

Success Story Values<br />

About Us<br />

Since its conception, TFC has been<br />

nourishing families and enriching lives.<br />

Our healthy and nutritious products<br />

provide a foundation for the strong<br />

family values central to wellness and a<br />

high quality of life.<br />

Our pride in bringing good food to the<br />

table is grounded in a deep respect for<br />

the earth’s natural resources.<br />

We know that the success of our<br />

business relies on a healthy natural<br />

environment and across all our<br />

operations, we spare no efforts to<br />

safeguard and protect the earth’s<br />

resources.<br />

Our overriding objective is to deliver<br />

products that are safe and nutritious.<br />

We will continue to update our product<br />

portfolio to bring families a broad range<br />

of healthy, tasty food.<br />

These objectives are realized by<br />

the implementationof the following<br />

principles:<br />

Commitment<br />

We are a people-driven organization<br />

committed to the well-being of our<br />

employees, our consumers and the<br />

communities in which we live and work.<br />

Sustainability<br />

Our company’s success is based<br />

on preserving a healthy natural<br />

environment. We work to ensure the<br />

lasting productivity of our grower’s<br />

fields through lower-impact agricultural<br />

practices.We also strive to reduce our<br />

operational environmental footprint by<br />

elimination waste and minimizing our<br />

use of materials, energy and water.<br />

Quality<br />

During and after the manufacturing<br />

process, TFC maintains and strictly<br />

implements internationally recognized<br />

standards for quality control. To<br />

ensure this, TFC works exclusively with<br />

manufacturers and suppliers who have<br />

acquired international certificates of<br />

quality standards such as: ISO 9001,<br />

ISO 14001, OHSAS 18001, ISO 22000,<br />

HACCP, FDA, and HALAL.<br />

We believe we have an opportunity<br />

and a responsibility to make a<br />

difference on the big issues of health<br />

and quality nutrition that matter<br />

to all of us. These issues include:<br />

preserving the environment, creating<br />

sustainable sources of food, fighting<br />

hunger, providing access to healthy<br />

and affordable food and working to<br />

strengthen the global food supply chain.<br />

Product variety and range have been<br />

always at the core of our company’s<br />

culture since we established SAM’S<br />

wide range of products. It’s a major<br />

part of what sets Transcontinental<br />

Food Company apartand this is<br />

abundantly clear in the aisles of the<br />

retail outlets. We are trying our best<br />

to help our associates, <strong>customers</strong> and<br />

partners to improve their quality of<br />

life. This motivates us to understand<br />

and respect all differences within our<br />

community and be an integral part of all<br />

our associates.<br />

TFC’s business ethics have always<br />

centered on helping people improve the<br />

way they live. Our mission of having<br />

“Good Food for Quality of Life”<br />

applies not only to our <strong>customers</strong> and<br />

associates, but also to our product<br />

manufacturers.


8 9<br />

Partners Vision Strategy<br />

We collaborate closelywith food<br />

wholesalers, retailers, other brand<br />

owners, NGOs and government officials<br />

to verify that the products we sell are<br />

produced in a healthy environment.An<br />

environment that provides dignity and<br />

respect to everyone who works in our<br />

supply chain. As a food stuff company,<br />

TFC strives to positively influence our<br />

supply chain practices by enforcingour<br />

high standards and improving the<br />

production conditions in the countries<br />

from which we source and the<br />

packaging processes in those to whom<br />

we sell.<br />

Equally important to usarethe<br />

relationships we have established<br />

within our own family of employees,<br />

our suppliers, <strong>customers</strong>, and the<br />

communities in which we live and<br />

operate.We will continue to reach<br />

out and build on these connections<br />

to ensure that we are delivering the<br />

products people want in the most<br />

sustainable way.<br />

TFC’s vision is to nourish families and<br />

enrich lives, every day. We are passionate<br />

about bringing high-quality, healthy, and<br />

nutritious foods to people in a way that<br />

safeguards the environment, builds strong<br />

ties to our communities, and enables our<br />

company to grow and flourish.<br />

TFC business ethics have always centered<br />

on helping people improve the way they<br />

live. This mission of having “Good Food<br />

for Quality of Life” applies not only to our<br />

<strong>customers</strong> and associates but also to our<br />

product manufacturers.<br />

Save Money & Live Better<br />

Our “Every Day Economy Products“<br />

strategy helps people save money and<br />

provide a better life for their families.<br />

However, the quality work we do to help<br />

people live healthier goes far beyond<br />

our company. It extends into the Middle<br />

Eastern and North African Communities<br />

and affects the lives of people we have<br />

never met.<br />

TFC Management is committed to sparing<br />

no effort to help the world live better.


10<br />

Family<br />

11


12 13<br />

Beans:<br />

a source of protein<br />

In its last Annual Report, the World Food Program<br />

of theUnited Nations Organization emphasized the<br />

importance of protein as an essential source of nutrition for<br />

therapidlygrowing world population.<br />

Pulses and beans are considered a rich source of this<br />

nutrition factor especially for highly populated countries. The<br />

beans used in SAM’S range of products have been carefully<br />

selected to satisfy the taste and the nutrition culture of the<br />

population in the MENA region. These protein and energy<br />

rich pulses and beans, varybetween the cooked, the ready to<br />

eat and the marinated. These variationsare conducive to the<br />

different national tastes in this region.<br />

TFC only usessuperior quality pulses from renowned<br />

international farms to be processed and served as<br />

distinguished members of the SAM’S family.


14 15<br />

Garden of<br />

Spring<br />

Vegetables<br />

Young spring green peas, crunchy cut green peas,<br />

juicy dices and sliced red beets in addition to<br />

various kinds of succulent mushrooms are specially<br />

harvested for SAM’S.They are thenpreparedwith<br />

passion and withplenty of vitamins and valuable<br />

minerals for TFC’s clients.<br />

SAM’s Canadian and Australian golden corn, ripe and<br />

saturated with sun rays,is prepared to add value to a<br />

variety of manyhealthy family dishes.<br />

TFC has selected an excellent combination of all<br />

of these vitamin rich vegetables to preparean<br />

outstanding cocktail of mixed vegetables thatallows<br />

each wife and mother the confidence that she is<br />

giving her family the best.


16 17<br />

Paradise of<br />

Fruits<br />

A selection of sun ripened, fresh fruits have been<br />

chosen for our SAM’S brand. These are processed to<br />

maintain maximum freshness and natural flavor.<br />

SAM’S fruit products cover a wide range of exotic<br />

fruits, such as: pineapples, apricots and peaches,<br />

exotic lychees and Spanish mandarin oranges. SAM’s<br />

magic mixture of these aromatic fruits creates an<br />

irresistible gourmet fruit salad which combines a unique<br />

mix of tropical fruits and incredible Asian fruit pulps<br />

with natural juices. All this has been chosen to the<br />

satisfaction of our Customers at all places and seasons.


18 19<br />

Jams and<br />

Sweet Spreads<br />

A colorful selection of fruity Jams distinguishes<br />

SAM’S products from other similar products.<br />

Carefully selected sun ripened Damascene apricots;<br />

aromatic Mediterranean strawberries and golden<br />

orange zest make up the majority of this delicious<br />

group of jams.<br />

The special feature of SAM’s Jams is the<br />

combination of European recipes with oriental<br />

Arabica flavours to produce jams such as the<br />

quince flavoured Oriental Cortina, fig, paradise fruit,<br />

raspberry and delicious mixed fruit varieties.<br />

ThesmoothChocolate Spread enriched with hazel<br />

nut is the crowning glory of all the sweet selections<br />

among SAM’s distinguished products.The aroma of<br />

the dark Ecuadorian chocolate powder mixed with<br />

a rich smooth mass of hazelnut togetherwith other<br />

secret delights,makes this spread a heady attraction<br />

for all generations.


20 21<br />

Oceanic<br />

Seafood<br />

SAM’s selections of the finest sea food produce<br />

come from deep oceanic waters. They are the<br />

product of healthy and sustainable fishing for tuna<br />

fish and Mediterranean sardines.<br />

These high quality, healthy products are processed<br />

and packaged according to the latest technologies<br />

that comply with the strictest international<br />

standards of health and quality.<br />

A substantial variety of sardines and tuna fish<br />

decorate and complete SAM’s beautiful Garden<br />

of Products.


22 23<br />

World of<br />

Sauces<br />

Barbecues, Pastas, Hamburger, Hotdogs and many<br />

more popular foods require a touch of ketchup,<br />

mayonnaise, mustard, tomato sauce, barbecue<br />

sauce, harissa and other piquant sauces.<br />

To better serve our communities, the TFC team has<br />

created a wide range of sauces based on Oriental<br />

exotic spices which create the appropriate flavourfor<br />

our consumers in the Orient.<br />

The ingredients and spices for SAM’S Sauces are<br />

selected according to strict criteria and standards,<br />

which take into consideration a very balanced and<br />

precisely measured mélange of all ingredients and<br />

components of our sauces.


24 25<br />

TFC Product List<br />

Beans<br />

Cartons/<br />

Cartons/<br />

Cartons/<br />

Product Packing Product Packing Product<br />

Packing<br />

Product<br />

Packing<br />

20 ft. Ctn<br />

20 ft. Ctn<br />

20 ft. Ctn<br />

Hommos Tahina -<br />

Marinated<br />

Hommos Tahina -<br />

Mariné<br />

ةنيحطلاب لبتم ص ّحم<br />

Baked Beans in<br />

Tomato Sauce<br />

Haricots blancs à la<br />

sauce tomate<br />

طماطملاب ءاضيب ايلوصاف<br />

Red Kidney Beans<br />

Haricots rouge<br />

ءارحم ايلوصاف<br />

24x400g 1800 Chick Peas<br />

24x400g 1800 Foul Lebanese<br />

24x400g<br />

1800<br />

Foul Cumin Marinated 24x400g<br />

1800<br />

Marinated<br />

(Ready to Eat)<br />

Pois chiches<br />

(Ready to Eat)<br />

Foul au Cumin Mariné<br />

ص ّحم<br />

- Prêt à Manger<br />

Foul Libanais Mariné -<br />

Prêt à Manger<br />

زهاج - ةينانبل ةليبتت لوف<br />

كللأل<br />

24x400g 1800 Spring Green Peas<br />

24x400g<br />

1800<br />

Foul Palestinian<br />

Marinated<br />

24x400g<br />

1800<br />

Petits poids de<br />

printemps<br />

(Ready to Eat)<br />

Foul Palestinien Mariné<br />

ءاضرلخا عيبرلا لايزاب<br />

- Prêt à Manger<br />

- ةينيطسلف ةليبتت لوف<br />

كللأل زهاج<br />

24x400g 1800 White Beans<br />

Haricots blancs<br />

24x400g<br />

1800<br />

Foul with Olive Oil<br />

(Ready to Eat)<br />

Foul à l’huile d’olive<br />

24x400g<br />

1800<br />

ءاضيب ايلوصاف<br />

Mariné - Prêt à Manger<br />

- نوتيزلا تيزب لبتم لوف<br />

كللأل زهاج<br />

زهاج - نوكملاب لبتم لوف<br />

كللأل<br />

Cartons/<br />

20 ft. Ctn


26 27<br />

TFC Product List<br />

Vegetables Fruits in Syrup<br />

Cartons/<br />

Cartons/<br />

Cartons/<br />

Product Packing Product Packing Product<br />

Packing<br />

Product<br />

Packing<br />

20 ft. Ctn<br />

20 ft. Ctn<br />

20 ft. Ctn<br />

Mushrooms, Whole<br />

Champignons entiers<br />

لمكا رطف<br />

24x425g 1700 Corn Kernel<br />

24x425g 1700 Juicy Ananas Slices<br />

24x565g<br />

1800<br />

Fruit Salad Tutti<br />

Fruitty<br />

24x420g<br />

1800<br />

Maïs en grains<br />

Tranche d›Ananas au<br />

jus<br />

Salade de fruits Tuti<br />

ةرذلا بوبح<br />

Fruity<br />

عم سانانلاا ئحاشر<br />

يرصعلا<br />

تيورف تيوت هكاوفلا ةطلس<br />

Mushrooms, Slices<br />

24x425g 1700 Crispy Green Beans<br />

24x425g<br />

1700<br />

Juicy Ananas Pieces<br />

24x565g 1800 Peach Halves - Sunny<br />

Ripe<br />

24x420g<br />

1800<br />

Champignons<br />

Haricots verts<br />

Morceaux d›Anans au<br />

en tranches<br />

Croquant<br />

jus<br />

Demi Pêches - mûrit<br />

au soleil<br />

ئحاشر رطف ةشمرقم ءاضرخ ايلوصاف<br />

يرصعلا عم سانانلاا عطق<br />

جزاط - (قاّرد) خوخ<br />

Mushrooms, pieces &<br />

stems<br />

Champignons<br />

en morceaux<br />

عطقمرطف<br />

24x425g 1700 Mixed Vegetables<br />

24x425g<br />

1700<br />

Tropical Fruit Salad<br />

24x565g<br />

1800<br />

Mélange de légumes -<br />

Macédoine de légumes<br />

ةكلشم راضخ<br />

Salade de fruits<br />

tropicaux<br />

ةيئاوتسلاا هكاوفلا ةطلس<br />

Cartons/<br />

20 ft. Ctn


28 29<br />

TFC Product List<br />

Jams & Spread<br />

Cartons/<br />

Cartons/<br />

Product Packing Product<br />

Packing<br />

Product<br />

Packing<br />

20 ft. Ctn<br />

20 ft. Ctn<br />

Apricot Jam -<br />

Damasena<br />

Confiture d’abricot -<br />

Damasena<br />

مياشلا -ششملما بىرم<br />

Strawberry Jam -<br />

Fragola<br />

Confiture de fraise -<br />

Fragola<br />

لىوجارف - ةلوارفلا بىرم<br />

Blueberry Jam - Royal<br />

Confiture de myrtilles<br />

- Royale<br />

- يبرلا توتلا بىرم<br />

كيولم<br />

12x380g 3300 Orange Jam -<br />

Orangeade<br />

12x380g<br />

3300<br />

Raspberry Jam<br />

Confiture de<br />

12x380g<br />

3300<br />

Confiture d’orange -<br />

Orangeade<br />

Framboise<br />

تانجروأ - لاقتبرلا بىرم<br />

توتلا بىرم<br />

12x380g 3300 Quince Jam - Oriental<br />

Kotina<br />

12x380g<br />

3300<br />

Mixed Fruit Jam<br />

Confiture Mélange de<br />

12x380g<br />

3300<br />

Confiture de coing -<br />

Oriental Kotina<br />

لاتنيروأ - لجرفسلا بىرم<br />

انيتوك<br />

Fruits<br />

ةكلشلما هكاوفلا بىرم<br />

12x380g 3300 Fig Jam - Paradise<br />

Fruits<br />

Confiture de figues -<br />

12x380g<br />

3300<br />

ChocoNut<br />

ChocoNut<br />

12x400g<br />

2800<br />

Fuits du Paradis<br />

تون وكوش<br />

ةنلجا ةهكاف - ينتلا بىرم<br />

Cartons/<br />

20 ft. Ctn<br />

Beverages<br />

Product<br />

Red Ginseng Energy<br />

Drink<br />

Boisson Energisante<br />

au Ginseng Rouge<br />

ةقاطلا بوشرم<br />

رحملأا غنسنيلجاب<br />

Aloe Vera King<br />

Aloe Vera Royale<br />

كيللما رابصلا بوشرم<br />

Packing<br />

24x250ml<br />

30x240ml<br />

24x350ml<br />

20x500ml<br />

12x1.5L<br />

Cartons/<br />

20 ft. Ctn<br />

2050<br />

2050<br />

1800<br />

1650<br />

930


TFC Product List<br />

Tuna & Sardine<br />

Cartons/<br />

Cartons/<br />

Product Packing Product<br />

Packing<br />

Product<br />

Packing<br />

20 ft. Ctn<br />

20 ft. Ctn<br />

Tuna Solid in Olive Oil<br />

Thon à l’huile d’olive<br />

نوتيزلا تيز في انوت<br />

Tuna Flakes in<br />

Sunflower Oil<br />

Thon en Miettes à<br />

l’huile de tournesol<br />

راود تيز في ةتتفم انوت<br />

سشملا<br />

Tuna Solid in Water<br />

Thon entier au naturel<br />

حلم و ءام في انوت<br />

48x185g 1800 Sardine in Vegetable 50x125g<br />

2500<br />

Whole Peeled<br />

24x425g<br />

1800<br />

Oil<br />

Tomatoes<br />

Sardine à l’huile<br />

تيابنلا تيزلاب نيدسر<br />

Tomates pelées<br />

entières<br />

48x185g 1800 Sardine in Oil with<br />

Chili<br />

Sardine à l’huile et au<br />

50x125g<br />

2500<br />

Diced Peeled Tomatoes<br />

Tomates pelées en dés<br />

24x425g<br />

1800<br />

piment fort<br />

عطق ةشرقم طماطم<br />

لفلفلا و تيزلاب نيدسر<br />

رالحا<br />

48x185g 1800 Sardine in Tomato<br />

Sauce<br />

50x125g<br />

2500<br />

Sardine à la sauce<br />

tomate<br />

طماطملاب نيدسر<br />

Sauces<br />

ةلمكا ةشرقم طماطم<br />

Tomato Patse Double<br />

Concentré de tomates<br />

طماطملا نوجعم<br />

Harissa - Tunisian<br />

Style<br />

Harissa - Tunisian<br />

Style<br />

ةيسنوت ةسيره<br />

24x425g<br />

24x380g<br />

Cartons/<br />

20 ft. Ctn<br />

1800<br />

1800<br />

Product<br />

Tomato Ketchup<br />

Tomate Ketchup<br />

طماطملا بشتكا<br />

Mayonnaise - Classic<br />

Mayonnaise - Classic<br />

كيسلاك - يزنويام<br />

Mustard - French<br />

Style<br />

Moutarde - a la<br />

Francaise<br />

سينرف - لدرخ<br />

Packing<br />

24x340g<br />

12x470g<br />

12x225g<br />

12x450g<br />

12x225g<br />

Cartons/<br />

20 ft. Ctn<br />

2000<br />

2000<br />

3000<br />

2000<br />

3000<br />

31


Contacts<br />

Tel +971 2 491 88 35<br />

Fax +971 2 491 88 37<br />

PO Box 45838, Abu Dhabi | UAE<br />

Email info@tfcme.com<br />

www.tfcme.com

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