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2 3<br />
Contents<br />
Foreword<br />
Success Story<br />
Values<br />
Partners<br />
Vision & Strategy<br />
SAM’S Family<br />
Beans: a source of protein<br />
Garden of spring vegetables<br />
Paradise of fruits<br />
Jams and sweet spreads<br />
Oceanic seafood<br />
World of sauces<br />
Packing and Sizes<br />
5<br />
6<br />
7<br />
8<br />
9<br />
10<br />
12<br />
14<br />
16<br />
18<br />
20<br />
22<br />
24
4 5<br />
<strong>Dear</strong> <strong>valued</strong> <strong>customers</strong>,<br />
Long experience in food stuff trading distinguishes TFC<br />
from other food companies in the Middle East and North<br />
Africa. Our mission of “Good Food for Quality of Life” is<br />
the driving force for us to achieve maximum customer<br />
satisfaction. TFC, with its own Brand SAM’S, has become<br />
a landmark for quality food within the food industry in<br />
the MENA region. With TFC, our <strong>customers</strong> and partners<br />
enjoy a wide range of diversified food and beverages.<br />
These include a variety of crunchy fresh canned<br />
vegetables, well selected exotic and tropical canned<br />
fruits; a selection of protein rich beans, an attractive<br />
assortment of fruity jams, a variety of delicious sauces<br />
with oriental flavor in addition to high end sweet spreads<br />
of chocolate, tahina, nuts and pistachio. TFC is also<br />
proud to be the sole agent in MENA markets for two<br />
new drink products, the healthy Aloe Vera juices and a<br />
unique natural energy drink based on the healthy and<br />
powerful Korean red ginseng. TFC’s strategy is to act<br />
locally and expand globally to better serve its partners<br />
all over the world.<br />
Your TFC Team
6 7<br />
Success Story Values<br />
About Us<br />
Since its conception, TFC has been<br />
nourishing families and enriching lives.<br />
Our healthy and nutritious products<br />
provide a foundation for the strong<br />
family values central to wellness and a<br />
high quality of life.<br />
Our pride in bringing good food to the<br />
table is grounded in a deep respect for<br />
the earth’s natural resources.<br />
We know that the success of our<br />
business relies on a healthy natural<br />
environment and across all our<br />
operations, we spare no efforts to<br />
safeguard and protect the earth’s<br />
resources.<br />
Our overriding objective is to deliver<br />
products that are safe and nutritious.<br />
We will continue to update our product<br />
portfolio to bring families a broad range<br />
of healthy, tasty food.<br />
These objectives are realized by<br />
the implementationof the following<br />
principles:<br />
Commitment<br />
We are a people-driven organization<br />
committed to the well-being of our<br />
employees, our consumers and the<br />
communities in which we live and work.<br />
Sustainability<br />
Our company’s success is based<br />
on preserving a healthy natural<br />
environment. We work to ensure the<br />
lasting productivity of our grower’s<br />
fields through lower-impact agricultural<br />
practices.We also strive to reduce our<br />
operational environmental footprint by<br />
elimination waste and minimizing our<br />
use of materials, energy and water.<br />
Quality<br />
During and after the manufacturing<br />
process, TFC maintains and strictly<br />
implements internationally recognized<br />
standards for quality control. To<br />
ensure this, TFC works exclusively with<br />
manufacturers and suppliers who have<br />
acquired international certificates of<br />
quality standards such as: ISO 9001,<br />
ISO 14001, OHSAS 18001, ISO 22000,<br />
HACCP, FDA, and HALAL.<br />
We believe we have an opportunity<br />
and a responsibility to make a<br />
difference on the big issues of health<br />
and quality nutrition that matter<br />
to all of us. These issues include:<br />
preserving the environment, creating<br />
sustainable sources of food, fighting<br />
hunger, providing access to healthy<br />
and affordable food and working to<br />
strengthen the global food supply chain.<br />
Product variety and range have been<br />
always at the core of our company’s<br />
culture since we established SAM’S<br />
wide range of products. It’s a major<br />
part of what sets Transcontinental<br />
Food Company apartand this is<br />
abundantly clear in the aisles of the<br />
retail outlets. We are trying our best<br />
to help our associates, <strong>customers</strong> and<br />
partners to improve their quality of<br />
life. This motivates us to understand<br />
and respect all differences within our<br />
community and be an integral part of all<br />
our associates.<br />
TFC’s business ethics have always<br />
centered on helping people improve the<br />
way they live. Our mission of having<br />
“Good Food for Quality of Life”<br />
applies not only to our <strong>customers</strong> and<br />
associates, but also to our product<br />
manufacturers.
8 9<br />
Partners Vision Strategy<br />
We collaborate closelywith food<br />
wholesalers, retailers, other brand<br />
owners, NGOs and government officials<br />
to verify that the products we sell are<br />
produced in a healthy environment.An<br />
environment that provides dignity and<br />
respect to everyone who works in our<br />
supply chain. As a food stuff company,<br />
TFC strives to positively influence our<br />
supply chain practices by enforcingour<br />
high standards and improving the<br />
production conditions in the countries<br />
from which we source and the<br />
packaging processes in those to whom<br />
we sell.<br />
Equally important to usarethe<br />
relationships we have established<br />
within our own family of employees,<br />
our suppliers, <strong>customers</strong>, and the<br />
communities in which we live and<br />
operate.We will continue to reach<br />
out and build on these connections<br />
to ensure that we are delivering the<br />
products people want in the most<br />
sustainable way.<br />
TFC’s vision is to nourish families and<br />
enrich lives, every day. We are passionate<br />
about bringing high-quality, healthy, and<br />
nutritious foods to people in a way that<br />
safeguards the environment, builds strong<br />
ties to our communities, and enables our<br />
company to grow and flourish.<br />
TFC business ethics have always centered<br />
on helping people improve the way they<br />
live. This mission of having “Good Food<br />
for Quality of Life” applies not only to our<br />
<strong>customers</strong> and associates but also to our<br />
product manufacturers.<br />
Save Money & Live Better<br />
Our “Every Day Economy Products“<br />
strategy helps people save money and<br />
provide a better life for their families.<br />
However, the quality work we do to help<br />
people live healthier goes far beyond<br />
our company. It extends into the Middle<br />
Eastern and North African Communities<br />
and affects the lives of people we have<br />
never met.<br />
TFC Management is committed to sparing<br />
no effort to help the world live better.
10<br />
Family<br />
11
12 13<br />
Beans:<br />
a source of protein<br />
In its last Annual Report, the World Food Program<br />
of theUnited Nations Organization emphasized the<br />
importance of protein as an essential source of nutrition for<br />
therapidlygrowing world population.<br />
Pulses and beans are considered a rich source of this<br />
nutrition factor especially for highly populated countries. The<br />
beans used in SAM’S range of products have been carefully<br />
selected to satisfy the taste and the nutrition culture of the<br />
population in the MENA region. These protein and energy<br />
rich pulses and beans, varybetween the cooked, the ready to<br />
eat and the marinated. These variationsare conducive to the<br />
different national tastes in this region.<br />
TFC only usessuperior quality pulses from renowned<br />
international farms to be processed and served as<br />
distinguished members of the SAM’S family.
14 15<br />
Garden of<br />
Spring<br />
Vegetables<br />
Young spring green peas, crunchy cut green peas,<br />
juicy dices and sliced red beets in addition to<br />
various kinds of succulent mushrooms are specially<br />
harvested for SAM’S.They are thenpreparedwith<br />
passion and withplenty of vitamins and valuable<br />
minerals for TFC’s clients.<br />
SAM’s Canadian and Australian golden corn, ripe and<br />
saturated with sun rays,is prepared to add value to a<br />
variety of manyhealthy family dishes.<br />
TFC has selected an excellent combination of all<br />
of these vitamin rich vegetables to preparean<br />
outstanding cocktail of mixed vegetables thatallows<br />
each wife and mother the confidence that she is<br />
giving her family the best.
16 17<br />
Paradise of<br />
Fruits<br />
A selection of sun ripened, fresh fruits have been<br />
chosen for our SAM’S brand. These are processed to<br />
maintain maximum freshness and natural flavor.<br />
SAM’S fruit products cover a wide range of exotic<br />
fruits, such as: pineapples, apricots and peaches,<br />
exotic lychees and Spanish mandarin oranges. SAM’s<br />
magic mixture of these aromatic fruits creates an<br />
irresistible gourmet fruit salad which combines a unique<br />
mix of tropical fruits and incredible Asian fruit pulps<br />
with natural juices. All this has been chosen to the<br />
satisfaction of our Customers at all places and seasons.
18 19<br />
Jams and<br />
Sweet Spreads<br />
A colorful selection of fruity Jams distinguishes<br />
SAM’S products from other similar products.<br />
Carefully selected sun ripened Damascene apricots;<br />
aromatic Mediterranean strawberries and golden<br />
orange zest make up the majority of this delicious<br />
group of jams.<br />
The special feature of SAM’s Jams is the<br />
combination of European recipes with oriental<br />
Arabica flavours to produce jams such as the<br />
quince flavoured Oriental Cortina, fig, paradise fruit,<br />
raspberry and delicious mixed fruit varieties.<br />
ThesmoothChocolate Spread enriched with hazel<br />
nut is the crowning glory of all the sweet selections<br />
among SAM’s distinguished products.The aroma of<br />
the dark Ecuadorian chocolate powder mixed with<br />
a rich smooth mass of hazelnut togetherwith other<br />
secret delights,makes this spread a heady attraction<br />
for all generations.
20 21<br />
Oceanic<br />
Seafood<br />
SAM’s selections of the finest sea food produce<br />
come from deep oceanic waters. They are the<br />
product of healthy and sustainable fishing for tuna<br />
fish and Mediterranean sardines.<br />
These high quality, healthy products are processed<br />
and packaged according to the latest technologies<br />
that comply with the strictest international<br />
standards of health and quality.<br />
A substantial variety of sardines and tuna fish<br />
decorate and complete SAM’s beautiful Garden<br />
of Products.
22 23<br />
World of<br />
Sauces<br />
Barbecues, Pastas, Hamburger, Hotdogs and many<br />
more popular foods require a touch of ketchup,<br />
mayonnaise, mustard, tomato sauce, barbecue<br />
sauce, harissa and other piquant sauces.<br />
To better serve our communities, the TFC team has<br />
created a wide range of sauces based on Oriental<br />
exotic spices which create the appropriate flavourfor<br />
our consumers in the Orient.<br />
The ingredients and spices for SAM’S Sauces are<br />
selected according to strict criteria and standards,<br />
which take into consideration a very balanced and<br />
precisely measured mélange of all ingredients and<br />
components of our sauces.
24 25<br />
TFC Product List<br />
Beans<br />
Cartons/<br />
Cartons/<br />
Cartons/<br />
Product Packing Product Packing Product<br />
Packing<br />
Product<br />
Packing<br />
20 ft. Ctn<br />
20 ft. Ctn<br />
20 ft. Ctn<br />
Hommos Tahina -<br />
Marinated<br />
Hommos Tahina -<br />
Mariné<br />
ةنيحطلاب لبتم ص ّحم<br />
Baked Beans in<br />
Tomato Sauce<br />
Haricots blancs à la<br />
sauce tomate<br />
طماطملاب ءاضيب ايلوصاف<br />
Red Kidney Beans<br />
Haricots rouge<br />
ءارحم ايلوصاف<br />
24x400g 1800 Chick Peas<br />
24x400g 1800 Foul Lebanese<br />
24x400g<br />
1800<br />
Foul Cumin Marinated 24x400g<br />
1800<br />
Marinated<br />
(Ready to Eat)<br />
Pois chiches<br />
(Ready to Eat)<br />
Foul au Cumin Mariné<br />
ص ّحم<br />
- Prêt à Manger<br />
Foul Libanais Mariné -<br />
Prêt à Manger<br />
زهاج - ةينانبل ةليبتت لوف<br />
كللأل<br />
24x400g 1800 Spring Green Peas<br />
24x400g<br />
1800<br />
Foul Palestinian<br />
Marinated<br />
24x400g<br />
1800<br />
Petits poids de<br />
printemps<br />
(Ready to Eat)<br />
Foul Palestinien Mariné<br />
ءاضرلخا عيبرلا لايزاب<br />
- Prêt à Manger<br />
- ةينيطسلف ةليبتت لوف<br />
كللأل زهاج<br />
24x400g 1800 White Beans<br />
Haricots blancs<br />
24x400g<br />
1800<br />
Foul with Olive Oil<br />
(Ready to Eat)<br />
Foul à l’huile d’olive<br />
24x400g<br />
1800<br />
ءاضيب ايلوصاف<br />
Mariné - Prêt à Manger<br />
- نوتيزلا تيزب لبتم لوف<br />
كللأل زهاج<br />
زهاج - نوكملاب لبتم لوف<br />
كللأل<br />
Cartons/<br />
20 ft. Ctn
26 27<br />
TFC Product List<br />
Vegetables Fruits in Syrup<br />
Cartons/<br />
Cartons/<br />
Cartons/<br />
Product Packing Product Packing Product<br />
Packing<br />
Product<br />
Packing<br />
20 ft. Ctn<br />
20 ft. Ctn<br />
20 ft. Ctn<br />
Mushrooms, Whole<br />
Champignons entiers<br />
لمكا رطف<br />
24x425g 1700 Corn Kernel<br />
24x425g 1700 Juicy Ananas Slices<br />
24x565g<br />
1800<br />
Fruit Salad Tutti<br />
Fruitty<br />
24x420g<br />
1800<br />
Maïs en grains<br />
Tranche d›Ananas au<br />
jus<br />
Salade de fruits Tuti<br />
ةرذلا بوبح<br />
Fruity<br />
عم سانانلاا ئحاشر<br />
يرصعلا<br />
تيورف تيوت هكاوفلا ةطلس<br />
Mushrooms, Slices<br />
24x425g 1700 Crispy Green Beans<br />
24x425g<br />
1700<br />
Juicy Ananas Pieces<br />
24x565g 1800 Peach Halves - Sunny<br />
Ripe<br />
24x420g<br />
1800<br />
Champignons<br />
Haricots verts<br />
Morceaux d›Anans au<br />
en tranches<br />
Croquant<br />
jus<br />
Demi Pêches - mûrit<br />
au soleil<br />
ئحاشر رطف ةشمرقم ءاضرخ ايلوصاف<br />
يرصعلا عم سانانلاا عطق<br />
جزاط - (قاّرد) خوخ<br />
Mushrooms, pieces &<br />
stems<br />
Champignons<br />
en morceaux<br />
عطقمرطف<br />
24x425g 1700 Mixed Vegetables<br />
24x425g<br />
1700<br />
Tropical Fruit Salad<br />
24x565g<br />
1800<br />
Mélange de légumes -<br />
Macédoine de légumes<br />
ةكلشم راضخ<br />
Salade de fruits<br />
tropicaux<br />
ةيئاوتسلاا هكاوفلا ةطلس<br />
Cartons/<br />
20 ft. Ctn
28 29<br />
TFC Product List<br />
Jams & Spread<br />
Cartons/<br />
Cartons/<br />
Product Packing Product<br />
Packing<br />
Product<br />
Packing<br />
20 ft. Ctn<br />
20 ft. Ctn<br />
Apricot Jam -<br />
Damasena<br />
Confiture d’abricot -<br />
Damasena<br />
مياشلا -ششملما بىرم<br />
Strawberry Jam -<br />
Fragola<br />
Confiture de fraise -<br />
Fragola<br />
لىوجارف - ةلوارفلا بىرم<br />
Blueberry Jam - Royal<br />
Confiture de myrtilles<br />
- Royale<br />
- يبرلا توتلا بىرم<br />
كيولم<br />
12x380g 3300 Orange Jam -<br />
Orangeade<br />
12x380g<br />
3300<br />
Raspberry Jam<br />
Confiture de<br />
12x380g<br />
3300<br />
Confiture d’orange -<br />
Orangeade<br />
Framboise<br />
تانجروأ - لاقتبرلا بىرم<br />
توتلا بىرم<br />
12x380g 3300 Quince Jam - Oriental<br />
Kotina<br />
12x380g<br />
3300<br />
Mixed Fruit Jam<br />
Confiture Mélange de<br />
12x380g<br />
3300<br />
Confiture de coing -<br />
Oriental Kotina<br />
لاتنيروأ - لجرفسلا بىرم<br />
انيتوك<br />
Fruits<br />
ةكلشلما هكاوفلا بىرم<br />
12x380g 3300 Fig Jam - Paradise<br />
Fruits<br />
Confiture de figues -<br />
12x380g<br />
3300<br />
ChocoNut<br />
ChocoNut<br />
12x400g<br />
2800<br />
Fuits du Paradis<br />
تون وكوش<br />
ةنلجا ةهكاف - ينتلا بىرم<br />
Cartons/<br />
20 ft. Ctn<br />
Beverages<br />
Product<br />
Red Ginseng Energy<br />
Drink<br />
Boisson Energisante<br />
au Ginseng Rouge<br />
ةقاطلا بوشرم<br />
رحملأا غنسنيلجاب<br />
Aloe Vera King<br />
Aloe Vera Royale<br />
كيللما رابصلا بوشرم<br />
Packing<br />
24x250ml<br />
30x240ml<br />
24x350ml<br />
20x500ml<br />
12x1.5L<br />
Cartons/<br />
20 ft. Ctn<br />
2050<br />
2050<br />
1800<br />
1650<br />
930
TFC Product List<br />
Tuna & Sardine<br />
Cartons/<br />
Cartons/<br />
Product Packing Product<br />
Packing<br />
Product<br />
Packing<br />
20 ft. Ctn<br />
20 ft. Ctn<br />
Tuna Solid in Olive Oil<br />
Thon à l’huile d’olive<br />
نوتيزلا تيز في انوت<br />
Tuna Flakes in<br />
Sunflower Oil<br />
Thon en Miettes à<br />
l’huile de tournesol<br />
راود تيز في ةتتفم انوت<br />
سشملا<br />
Tuna Solid in Water<br />
Thon entier au naturel<br />
حلم و ءام في انوت<br />
48x185g 1800 Sardine in Vegetable 50x125g<br />
2500<br />
Whole Peeled<br />
24x425g<br />
1800<br />
Oil<br />
Tomatoes<br />
Sardine à l’huile<br />
تيابنلا تيزلاب نيدسر<br />
Tomates pelées<br />
entières<br />
48x185g 1800 Sardine in Oil with<br />
Chili<br />
Sardine à l’huile et au<br />
50x125g<br />
2500<br />
Diced Peeled Tomatoes<br />
Tomates pelées en dés<br />
24x425g<br />
1800<br />
piment fort<br />
عطق ةشرقم طماطم<br />
لفلفلا و تيزلاب نيدسر<br />
رالحا<br />
48x185g 1800 Sardine in Tomato<br />
Sauce<br />
50x125g<br />
2500<br />
Sardine à la sauce<br />
tomate<br />
طماطملاب نيدسر<br />
Sauces<br />
ةلمكا ةشرقم طماطم<br />
Tomato Patse Double<br />
Concentré de tomates<br />
طماطملا نوجعم<br />
Harissa - Tunisian<br />
Style<br />
Harissa - Tunisian<br />
Style<br />
ةيسنوت ةسيره<br />
24x425g<br />
24x380g<br />
Cartons/<br />
20 ft. Ctn<br />
1800<br />
1800<br />
Product<br />
Tomato Ketchup<br />
Tomate Ketchup<br />
طماطملا بشتكا<br />
Mayonnaise - Classic<br />
Mayonnaise - Classic<br />
كيسلاك - يزنويام<br />
Mustard - French<br />
Style<br />
Moutarde - a la<br />
Francaise<br />
سينرف - لدرخ<br />
Packing<br />
24x340g<br />
12x470g<br />
12x225g<br />
12x450g<br />
12x225g<br />
Cartons/<br />
20 ft. Ctn<br />
2000<br />
2000<br />
3000<br />
2000<br />
3000<br />
31
Contacts<br />
Tel +971 2 491 88 35<br />
Fax +971 2 491 88 37<br />
PO Box 45838, Abu Dhabi | UAE<br />
Email info@tfcme.com<br />
www.tfcme.com