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OVERVIEW
GENERATION LA IS A CONSUMER PRODUCTS INCUBATOR AT
THE INTERSECTION OF INFLUENCER MARKETING AND
CONTENT CREATION.
FOUNDED IN 2018, $0 FUNDS RAISED TO DATE, 4 EMPLOYEES,
HIGHLY EXPERIENCED MANAGEMENT TEAM
RAISING $500K SEED ROUND TO BUILD TEAM AND LAUNCH
FIRST BRAND (COMPLETED)

WHAT WE DO
We create and sell our own exclusive brands through
a unique combination of content creation, influencer
marketing, and integrated ROI-based media and
membership commerce.
CONTENT
INFLUENCER
ROI DRIVEN
RECURRING
REVENUE
We create unique content
opportunities that inspires,
engages audiences, and
ultimately drive sales.
Our network and experience
with influencers runs deep.
We know what influencers
need to be fully engaged in a
brand, and we deliver.
Every metric of what we do
is tracked. From influencer
impressions down to sales
conversions, we are a
direct response company at
heart and use this data to
scale brands quickly.
Leveraging the trend of
membership commerce, we
build sales funnels that
convert sales and retentions
systems that keep
customers resulting in above
50% operating margins.

WE ARE
CREATORS
We create disruptive brands and
products relevent to the needs of
the current and future consumer

WHY
GENERATION
LA?
F I R S T O F F , W E L O V E O U R
C I T Y .
LA has always and will continue to
be the hub for the dreamers,
creatives, inventors, and
entrepeneurs of today and the
future.
We dont follow trends, we start them, we set
the bar, and we move the needle...especially in
influencer marketing because, well we invented
that. Generation LA is a collection of the best
and most influential people leading this
movement.

WE ARE THE
FUTURE OF
INFLUENCER
MARKETING
We go beyond the norm of influencer marketing and
utilizize platforms to turn influnencer markets of
today into the influential businesses of the future

WHY NOW?
T H E E X P L O S I O N O F O N L I N E R E T A I L I S P R O V I D I N G A N E N T R Y P O I N T
F O R N E W M A R K E T D I S R U P T I O N . O N L I N E S A L E S A R E L E S S T H A N 1 0 %
O F R E T A I L A N D S T I L L G E N E R A T I N G 2 . 3 T R I L L I O N P E R Y E A R ,
E X P E C T E D T O D O U B L E B Y 2 0 2 1 T O $ 4 . 5 T R I L L I O N .
C O M P A N Y . C O M

SOCIAL BRANDS
Online "social brands" are being created and hitting critical mass faster
than ever before through the power of influencer marketing.
3 years
$80M in annual
revenue
983k followers
4 years
$207M in annual
revenue
$100M in profit
4 million followers

Evan
CEO
OUR TEAM
Chels
Creator of absolute and
completely necessary fun and/
or mischief...and sometimes
cookies when Evan is nice

O U R S O C I A L M E D I A A C C O U N T C O M B I N E D W I T H
O U R N E T W O R K O F I N F L U E N C E R S R E A C H E S
50-100 MILLION
I M P R E S S I O N S P E R I N F L U E N C E R T R I P , T R A V E L A C T I V A T I O N , A N D / O R
G E N L A E V E N T

OUR NETWORK OF
TOP INFLUENCERS

GENERATION LA COMBINES AND
CONNECTS CULTURAL, BUSINESS,
AND SOCIAL MEDIA INFLUENCERS
T O B R I N G Y O U A N “ I N S T A G R A M M A F I A ” A N D
H A V E T H E P O W E R T O C O L L E C T I V E l Y I N F L U E N C E
A N D E N G A G E T E N S O F M I L L I O N S O F
F O L L O W E R S

TRAVEL

THEN
YOU’LL
WANT TO
JOIN US ON
THE
EXPERIENCE
OF A
LIFETIME...

THE GEN LA HOUSE
The heart of Generation La is our home! This
is where the magic happens, where the
greatest new idea is thought up, where
photoshoots are held, events are hosted, and
some of the biggest names in Hollywood,
business, influencers, and models walk
through everyday

CUSTOMER
ACQUISITION
STRATEGY
EVENTS & PR
-LOCAL BRAND ACTIVATIONS
-TRAVEL
INFLUENCER
MARKETING
-MICRO/MACRO
-PRODUCT SEEDING
PAID MEDIA
-SOCIAL
-RETARGETING

CUSTOMER ACQUISITION
METRICS
*COST PER POST INCLUDES A $15
PRODUCT BOX COST
C O M P A N Y . C O M

Product
launch
process

MILESTONES
2 0 1 4 - 2 0 1 6 - D e v e l o p e d s k i n
c a r e l i n e g e n e r a t i n g j u s t
u n d e r $ 4 m m i n r e c u r r i n g
r e v e n u e
Q 4 2 0 1 6 - T e s t e d i n f l u e n c e r
m a r k e t i n g , s a w 7 5 % d e c r e a s e
i n c u s t o m e r a c q u i s i t i o n c o s t
f r o m $ 4 5 t o $ 1 1
Q 2 2 0 1 7 - S t a r t e d
r e b r a n d i n g s k i n c a r e l i n e t o
a y o u n g e r d e m o Q 4 2 0 1 7 -
F o r m a l i z e d p r o o f o f c o n c e p t
o n i n f l u e n c e r K P I ' s
Q 1 2 0 1 8 - F o r m e d G e n e r a t i o n
L A i n o r d e r t o a t t r a c t l a r g e
m a c r o i n f l u e n c e r s
P r o j e c t e d
Q 4 2 0 1 8 - 3 8 , 0 0 0 c u s t o m e r s ,
$ 2 . 2 M M R R

BUSINESS MODEL
Retail sales
with optional
monthly
subscription
box model
20% churn
equates to a
$245 LTV and
allows us to pay
$20 to acquire
a customer
At 50,000
customers our
projected
revenue is
$4.8M per
month and
$1.93M in profit
staying above
a 40% profit
margin at scale

TIMELINE

NYLAH

NYLAH

CORE
VALUES

PHILANTHROPY

PROJECTIONS

RAISE/USE
OF FUNDS

THANK
YOU