loveFMD Magazine Issue8

FASHION & TECHNOLOGY | IFDAQ GLOBAL FASHION & LUXURY INDEX
IFDAQ Global
Fashion & Luxury
words by Clinton Gonsalvez
research by Iva Mirbach
scientific assistance by Dr. Reimund Homann
scientific consultant by Dr. Daryl de Jori
INDEX
The IFDAQ Global Fashion & Luxury
Index comprises of 5000+ fashion brands
encompassing market segments, product
categories, and geographies. Together it
tracks the fashion industry’s performance
through three key variables – fashion
media, campaigns and fashion shows that
date back to 2008.
The fashion and luxury industry is one of the largest
industrial sectors and creative industries in the world,
yet it lacks real market performance values. Its day to
day decisions continue to rely on financial and subjective
data that are often highly fluctuating and inaccurate,
while the most crucial factors: true market performance,
reputation, influence and importance are vastly
unmeasured.
Other than financial numbers and known KPIs, the
fashion and luxury industry has no contiguous data that
measures the direct success of a brand or a professional
as well as the performance value of a work. It largely
depends on guesstimates to plan its next strategic steps,
thereby causing wrong decisions at the wrong time.
The IFDAQ Global Fashion & Luxury Index was
developed as a solution that addresses the lack of
transparency and insight by creating an intelligent new
market that measures the real market performance in the
fashion and luxury industry. Furthermore, it comprises
of 5000+ companies across market segments, product
category focus, geography, operating model, and sales,
representing almost 90 percent of the global market in
terms of its size.
Generally, the IFDAQ offers further deep analytics, e.g.
such as the direct measurement of the spill over-effect
between entities and a wide range of predictive analytics
from industry-specific trained and machine-learning
models. Unlike other KPIs that are circulating in the
industry, the IFDAQ’s Global Fashion & Luxury Index
values come from a scientifically proofed and intelligent
data ecosystem that relies on pure factual data assets and
provides a comprehensive view of the fashion industry.
GLOBAL BREAK DOWN OF THE FASHION INDUS
AFFILIATION IN PERCENT
DIFFUSION
10,00%
BRIDGE
28,61 %
GLO
FASH
MAR
• Prestige and Bridge dominate the market with almost 70%
• Mass Market and Premium provide a small number of brands , due
the second most influential segment after Prestige
• With 3,31%, Luxury seems to be a small economic, but a very visible
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