07.04.2018 Views

Delayed Product Deliveries and Its Impact on Your Ecommerce Business

Running an ecommerce business is not as easy as it seems. One needs to ensure that a lot of things are in place. Timely deliveries are one of the major aspects that e-store owners struggle with. This article will acquaint you with the ways in which it affects your business and how different delivery date extension tools can help.

Running an ecommerce business is not as easy as it seems. One needs to ensure that a lot of things are in place. Timely deliveries are one of the major aspects that e-store owners struggle with. This article will acquaint you with the ways in which it affects your business and how different delivery date extension tools can help.

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<str<strong>on</strong>g>Delayed</str<strong>on</strong>g> <str<strong>on</strong>g>Product</str<strong>on</strong>g> <str<strong>on</strong>g>Deliveries</str<strong>on</strong>g> <str<strong>on</strong>g>and</str<strong>on</strong>g> <str<strong>on</strong>g>Its</str<strong>on</strong>g> <str<strong>on</strong>g>Impact</str<strong>on</strong>g> <strong>on</strong><br />

<strong>Your</strong> <strong>Ecommerce</strong> <strong>Business</strong><br />

“We deliver your Pizza in 30 minutes or you get it for free”<br />

When Domino’s had come up with this challenge for its<br />

customers, they explained that more than it being a challenge


for them, it was a challenge for their customers. A challenge to<br />

be ready when the Pizza gets delivered - hot <str<strong>on</strong>g>and</str<strong>on</strong>g> fresh right at<br />

their doorstep. A challenge, to be around. And last, but not the<br />

least; a challenge to be completely dressed when they knock!<br />

Now, a challenge like this not <strong>on</strong>ly intrigues people but creates<br />

a lot of curiosity for the br<str<strong>on</strong>g>and</str<strong>on</strong>g>. A study c<strong>on</strong>ducted by Voxware<br />

<strong>on</strong> 500 c<strong>on</strong>sumers <strong>on</strong> their delivery expectati<strong>on</strong>s for <strong>on</strong>line<br />

purchase proved that 69% would not prefer to shop from an<br />

ecommerce br<str<strong>on</strong>g>and</str<strong>on</strong>g> if they do not deliver the product to them <strong>on</strong><br />

the day promised. So, what is the impact of delayed deliveries<br />

<strong>on</strong> your ecommerce business? And how would you overcome<br />

these challenges using a delivery date extensi<strong>on</strong>? Let us try to<br />

know.<br />

Pressure <strong>on</strong> Customer Support<br />

“I had ordered my product 15 days ago. Why haven’t I received<br />

my product yet?” Delay the deliveries by a day <str<strong>on</strong>g>and</str<strong>on</strong>g> your email<br />

box will be full of such queries. And it depends if your company<br />

is reachable <strong>on</strong> call or not. Otherwise, your ph<strong>on</strong>es w<strong>on</strong>’t stop<br />

ringing either. Imagine the amount of pressure it will put <strong>on</strong><br />

your employees! Instead of focusing <strong>on</strong> enhancing your br<str<strong>on</strong>g>and</str<strong>on</strong>g><br />

or attracting more visitors, they will get busy answering<br />

queries. Also, it will affect the revenue generati<strong>on</strong> <str<strong>on</strong>g>and</str<strong>on</strong>g> have a<br />

negative impact your workforce.


Negative Reviews <strong>on</strong> the Website<br />

Well, this is something you can’t save yourself from. Reviews<br />

play a significant role in making or breaking your sales. People<br />

can write reviews showing your company in bad light. Not just<br />

<strong>on</strong> your website but also <strong>on</strong> different forums <strong>on</strong> Google. Now, if<br />

your delivery services are not up to the mark, the possibilities<br />

of bad reviews are higher. On seeing the reviews, the<br />

customers might get apprehensive about making transacti<strong>on</strong>s<br />

with you <str<strong>on</strong>g>and</str<strong>on</strong>g> you will lose several potential customers.<br />

Social Media Criticism<br />

By now, you must be aware of how important social media<br />

platforms are. Now, let’s say you have a page <strong>on</strong> social media<br />

<str<strong>on</strong>g>and</str<strong>on</strong>g> your delivery st<str<strong>on</strong>g>and</str<strong>on</strong>g>ards are plummeting. If your services<br />

deteriorate, your customers will write comments <strong>on</strong> your page<br />

<str<strong>on</strong>g>and</str<strong>on</strong>g> report against you to the social media authorities. This will<br />

result into your page being taken off <str<strong>on</strong>g>and</str<strong>on</strong>g> your page being shut<br />

down. Imagine the kind of impact it will have <strong>on</strong> your br<str<strong>on</strong>g>and</str<strong>on</strong>g><br />

name!<br />

You definitely do not want to go through the hurdles<br />

menti<strong>on</strong>ed above. And hence, you would need a system in<br />

place that helps you to make deliveries <strong>on</strong> the dates that your<br />

customers want you to. Now, let’s say you have a Magento<br />

ecommerce store <str<strong>on</strong>g>and</str<strong>on</strong>g> you want to ensure timely deliveries. In


this case, you can search for ​order ​delivery date extensi<strong>on</strong> ​<str<strong>on</strong>g>and</str<strong>on</strong>g><br />

find the <strong>on</strong>e that goes with your requirements.<br />

So, How Does a Delivery Date Extensi<strong>on</strong> Work?<br />

The major objective of any ​Delivery Date Extensi<strong>on</strong> is to take<br />

the uncertainty <str<strong>on</strong>g>and</str<strong>on</strong>g> speculati<strong>on</strong> out of the delivery system.<br />

When you install an extensi<strong>on</strong> like this <strong>on</strong>e, it enables the<br />

e-store owner to set the c<strong>on</strong>venient delivery dates from the<br />

backend <str<strong>on</strong>g>and</str<strong>on</strong>g> reflect it in the fr<strong>on</strong>t-end for your customers.<br />

Thereafter, your customers can select the date they want the<br />

delivery <strong>on</strong> <str<strong>on</strong>g>and</str<strong>on</strong>g> order for themselves.<br />

The advantage of plugins like these is that it enables you plan<br />

for your deliveries in time <str<strong>on</strong>g>and</str<strong>on</strong>g> reach upto your customers’<br />

expectati<strong>on</strong>s. We hope that you find the <strong>on</strong>e that suits your<br />

requirements so<strong>on</strong>. All the best!

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