Introduction-to-the-Design-Process

ORGANIZED BY:
DR. KWASI OSAFO AMPADU

Be Creative
Step out of your
comfort zone
to
Implement
your idea

• At the end of the workshop
participants would be able to
1. Identify their talent
2. Understand all the ten processes that
one has to undertake to create a
product, service, or solve a problem in
one’s business
3. Execute a Project by applying all the ten
processes to create a product, service, or
solve a problem in one’s business

• Every Child is creative during their formative years,
however due to societal pressure; they conform to
the norms of their community.
• In the process of conforming to Society, creativity is
pushed to the background but not lost altogether.
• Creativity can be rekindled.
• Creativity is sterile if action does not follow from it
• Ideas must be evaluated, improved, polished and
marketed before they have any value.
• The basic assumption is that everyone is creative and
by focusing on a creative approach to work each
person can improve their success in life.

1. Identification of a need (or Problem
Formulation)
2. Background Research
3. Goal Statement
4. Performance Specifications (or
Required Level of Service)
5. Idea Generation and Invention

6. Analysis of ideas
7. Selection of best idea
8. Detailed Design
9. Prototyping and Testing (or Pilot
Study)
10.Production(or Implementation)

• this is not a process in which one
proceeds from step one through ten
in a linear fashion.
• Rather it is, by its nature, an iterative
process in which progress is made
haltingly, two steps forward and one
step back. It is inherently circular.

• To iterate means to repeat, to return
to a previous state.
• If, for example, your apparently great
idea, upon analysis, turns out to
violate a scientific law or principle,
you can return to the ideation step
and get a better idea! or to an earlier
step in the process, perhaps the
background research, and learn more
about the problem.