MOBPR SERVICES

SOCIAL MEDIA MANAGEMENT/
MARKETING
FOR SMEs
PUBLIC RELATIONS MANAGEMENT
PRESS CONFERENCE
INFLUENCERS ‘ ENGAGEMENT
PRODUCT LAUNCH/ACTIVATION
SOCIAL MEDIA MANAGEMENT
CONTENT CREATION
ADVERTORIA VIDEO SHOOT

ASSESSMENT – SOCIAL MEDIA
• Most firms do not have any functional
social media account
• No engagement from member of staff
e.g. “works at” on Facebook and “#”
on instagram
• Due to lack of a functional social
media account, some firms has no
social media engagement.

SOCIAL MEDIA MARKETING
• Generate leads online
• Run Ads and Campaign
• Twitter Optimization
• Capture Leads
• Productize Service
• Blogging
• Vlogging
• SEO.

SOCIAL MEDIA MARKETING
GENERATING LEADS
Generating leads consists of finding prospective
clients that could benefit from your services, and
coming up with a plan to reach them online using
cold mailing and newsletters.
ACTION POINTS
Create an email sending platform such as MailChimp,
Sendingblu etc.
Create different newsletter templates.
Generate email database of prospects.
Send cold mail weekly.
Send newsletter weekly.

SOCIAL MEDIA MARKETING
ADS AND CAMPAIGN
Social media advertisement and campaign such as
Facebook ads and Google Adwords are great ways to
advertise your consultancy to prospective clients. Both
platforms let you set a minimal daily budget for the
campaign and Ads.
ACTION POINTS
Create creative advertorial content such as one (1) minute
video or animated slides.
Create targeted campaign with topical industry issues such as
#theuntaxabletax, #PayeTax to capture the prospects
attention.
Monitor campaign and ads engagement

SOCIAL MEDIA MARKETING
PRODUCTIZED SERVICE
Productized consulting is a powerful way to create
recurring revenue and get new clients. With
productized consulting, you bundle your consulting
services into “package” that the client can purchase
for a monthly fee.
Best of all, you’re creating predictable, recurring
revenue.
ACTION POINTS
work with the Business development Manger to create
“Product Packages”.
Advertise packages on all social media platforms.

SOCIAL MEDIA MARKETING
BLOGGING
Blogging is an amazing way to build
relationships and become a go-to
consultant. We will start by blogging
about topics that tie into Ogunlola
Oladapo & Co. services that will
appeal to prospective clients.
ACTION POINTS
Work with the Director to create list of appealing topic
for blogging.
Write a blog post on any agreed topic weekly.
Set up SEO for the firms blog.

SOCIAL MEDIA MARKETING
VLOGGING
Vlogging (Video Blogging ) is just like
blogging. Vlogging uses short videos and
embedded texts instead of plain texts. It
also provides an avenue for prospects to
readily open up to the firms and build
relationships faster.
ACTION POINTS
Work with the Director to create list of appealing topic for vlogging
Choose a day for shooting.
Contact and discuss with a videographer.
Shoot videos for at least three (3) months vlog to be posted weekly on
Youtube.
Share YouTube video link on the Website and other social media
platforms.

SOCIAL MEDIA MARKETING
SEARCH ENGINE OPTIMIZATION
SEO is a great long-term strategy to drive targeted
traffic to your company website. You won’t see
overnight results with SEO, but with a sound strategy in
place, you can drive traffic over time and convert
visitors into paying clients.
ACTION POINTS
Set up SEO.
Give weekly report/update.

FINANCIALS
• Generate leads online:
• Run Ads and Campaign : N10,000 monthly.
• Twitter Optimization: covered monthly retainer
charge.
• Capture Leads: covered in monthly retainer charge.
• Blogging: covered in monthly retainer charge.
• Vlogging: Cost of shooting vlog depends solely on
the company’s budget.
• SEO: N45,000
• Website upgrade: N50,000.
• Monthly retainer charge: to be discussed.

THANK YOU