Build Local Engagement Using These Strategies

H E S E A R C H B A T T L E H A S
T
O T T E N M O R E C O M P E T I T I V E
G
BUILD LOCAL
ENGAGEMET
USING THESE
STRATEGIES
T H A N E V E R

Businesses are getting more creative in finding
ways of gaining more online visibility as they
become less relevant in SERP. One way of
stepping up the game is by focusing on optimising
your website for local search. This makes a lot of
sense, especially if you own a brick and mortar
business. Google supports local businesses!
LOCAL GUIDES:
GOOGLE SUPPORT
FOR LOCAL SEO
Two years ago, Google launched Local Guides
to engage people to contribute answers,
photos and reviews on Google Maps to places
they’ve been to anytime. By equipping people
tools to add these data on the map on their
mobile, it enabled them to increase the
visibility of local businesses – improving the
quality of listings. Data collected from the
Local Guides is purely organic and adds up as
additional rich content. People can expect
authentic user-initiated business reviews
through Local Guide as that would be difficult
to fake from mobile – you need to turn on your
location service, so Google knows if you’ve
actually been to the establishment.

WHAT STRATEGIES
WILL HELP
BUSINESSES BUILD
LOCAL
ENGAGEMENT?
Review your Knowledge Panel regularly to ensure
your information is accurate. Update your
information as necessary.
Check your Google My Business Timeline. Google’s
Q&A feature enables people to ask questions.
However, there is no notification to owners.
Promptly answering questions from potential
customers reaching out to your business is a good
business practice and shows your responsiveness to
customers.
1. Make an active effort to keep your newsletters
relevant and interesting to your subscribers.
2. Add value to transactional emails instead of
focusing on your sales pitches.
3 . Google sees if people open your emails on
Gmail, so it makes sense to boost engagement
signals on your subscribers who are using Gmail.

4. Social media is highly indicative of
engagement, so it makes sense to give equal
attention to this channel. Use an app integration
tool like Zapier to collect and monitor mentions,
so it is easier to connect and engage with people
who are already talking about your business. You
can even trigger a tweet bot to send coupon
codes or freebies to keep the conversation going.
5. Sign up in review management systems that
are relevant to your niche or your area.
6. It takes a lot for people to leave a good
review. So if you got one, share them on different
platforms by all means.
7. Use an app integration tool like Zapier to
collect and monitor mentions, so it is easier to
connect and engage with people who are
already talking about your business. You can even
trigger a tweet bot to send coupon codes or
freebies to keep the conversation going.
8. Sign up in review management systems that
are relevant to your niche or your area.
9. It takes a lot for people to leave a good
review. So if you got one, share them on different
platforms by all means.

https://anythingseo.wordpress.com/2018/03/21/build-localengagement-using-these-strategies/
Confirm appointments by using Google
10.
Events to keep Google updated of your
Calendar
exclusive engagements with customers and
partners.
Provide clear calls-to-action for other ways
11.
customers can reach you. For example, tell
your
them that you can accept calls and text
messages on a mobile number.
Provide custom links to help people find your
12.
You can place this information on your
location.
contact page or footer and emails.
As these engagements happen mostly on mobile,
it is best to make sure that your mobile site is
optimised, so it is easy for your target users to
use. If users can easily navigate your site, they
are more likely to stay and have more
engagements with you.
SOURCE