3 Simple Ways To Attract Online Interest In Your Brand

3 Simple Ways To Attract Online Interest In Your Brand
Internet Marketing For Smes is a different experience from that of the larger, household-name
corporations. It has to be. The smallest and most inexperienced companies are up against an
especially stiff challenge to convince prospective customers to choose their brand over those that
have been around for rather longer online and built up a reputation to match. This is why it’s so
important for you to use the most powerful ways to get your brand noticed online.
Here are three simple ways to attract interest to your brand.
1. Your branding
Even with the best search engine rankings and a high amount of relevant traffic, your company
won’t necessarily make much impact if it isn’t immediately presenting a compelling and relatable
brand image to that captive audience.
So take the time to think carefully about your business logo, colours, fonts and all of those other
visual elements that make up your online branding, and how your target audience is likely to
respond to them.
2. A strong website
Even in the age of social media, your company’s website is still the foundation for so much of your
digital marketing. Remember that if your website doesn’t appear front and centre in the search
engine rankings when people search for your company, product or service, something else – maybe
a competitor, or even a reviews page with unfavourable views of your business – will occupy it
instead.
Whether you are only just starting out or would like to refresh a longstanding company website, our
web design services cover auditing, strategy and development so that you can generate more
traffic, leads and sales from your online home.
3. Weave a captivating story
Whatever you do to promote your business online, you really do need to get personal if you are to
get people engaged in what you are doing and what you have to offer them.
Don’t be afraid to show emotions like joy, anger or interest throughout your blog posts and social
media updates. Think about the kind of stories that your target audience will really take an interest
in because when it comes down to it, people like to buy from other people rather than a faceless

usiness. This is especially the case when your company is a small one.
From live streaming and social media contests to email marketing and the simple sharing of
relevant and compelling content online, there are so many ways to ‘cut through the noise’ and make
an impact online, even when your company is up against strong competition.
Talk to us at PENNInk Productions today about how our Internet marketing for SMEs can help to
keep your business powerful and effective online. Digital marketing UK doesn’t have to be hard. It
all starts with a strong brand identity. That’s why we hold your hand while building your brand.
For More information visit our website:
https://www.pennink.com/