NANO INSIST FOR AUTO BRANDS

NANO INSIST TM
Transparent intent targeting
for Auto brands
www.nanointeractive.com

Search is a proven indicator of intent so
delivering display ads at the very moment a
user is searching dramatically improves
performance.
And with the path to purchasing a car getting
shorter, it’s more important than ever to reach
consumers at these pivotal moments.

INTRODUCING NANO INSIST TM
RIGHT NOW RIGHT PLACE IN SAFE HANDS
Ads are delivered in
real-time, with no latency
You reach active users at
the very instant they are
searching and signalling
their interest.
Our wide range of branded
publisher partners offer
quality editorial
environments that are
contextually relevant and
100% brand safe.
We offer you full
transparency on data
partners and inventory.
Nano Insist TM works without
cookies or user identifiers.
WHAT MAKES NANO INSIST TM UNIQUE?
Fully named site list:
Real time intent signals and zero latency:
Brand safe:
Contextual relevance:
Blind ‘managed service’ buy:
Full INTENT targeting:
Results enhanced by AI:
Target all devices and browsers
including Safari:
Full transparency. You can be sure
your ads are in the right place.
Right targeting at the right time.
Control back in the hands of the
advertiser.
Audience are in the right mindset.
Advertisers have full visibility on
inventory and data sources.
Better targeting and performance –
no shortcuts.
Better results that continually
optimise.
We don’t rely on cookies or user
identifiers so advertisers can reach a
wider audience.

DRIVE PERFORMANCE WITH NANO INSIST TM
Competitor
Targeting
45% OF IMPRESSIONS
FOR AUTO CAMPAIGNS
WERE DRIVEN BY
COMPETITOR TARGETED
KEYWORDS
50%
ADD INSIST TO YOUR
SRT CAMPAIGNS AND SEE
A 50% UPLIFT IN TOTAL
CONVERSIONS
88%
ON AVERAGE
DELIVERED A CPA
88% BETTER THAN
THE CAMPAIGN
GOAL
2x
DOUBLE YOUR SRT
CAMPAIGN
CLICK-THROUGH RATE
WITH INSIST
1:15 ROI
FOR EVERY £1 SPENT ON
INSIST TARGETING,
BRAND X GENERATED
£15 IN REVENUE
Sources: Nano Insist Campaigns 2017 - 2018

IN SAFE HANDS
We recognise that brand safety is of huge importance
which is why we ensure that we offer you full transparency
on data partners and inventory. We work closely with 3rd
party tools such as IAS and MOAT.
Our network of partners is made up of premium, brand
safe content publishers to ensure each ad is delivered in
the safest of environments. Only Nano Insist TM can deliver
transparent, brand safe, real-time environments for your
advertising.
Real-time page
level blocking
Fraud
protection
algorithm
Ad viewability
measurement
Blacklist
functionality
Suspicious
activity filter
Online
campaign
ratings

AUTO USERS ONLINE
More customers are moving
online before buying.
Automotive brands that
used display in conjunction
with print saw a 30% uplift
in activation metrics.
39%
of customers increased
their budget after viewing
motoring ads in contextually
relevant environments.
84%
of consumers
use their mobile
to research
a car.
50%
relied on general motoring
websites in their research
process.
45%
agree that premium car
publications have influenced
their decision
Fancy a demo over coffee?
Contact us on +44 203 886 0838
or email info@nanointeractive.com
Sources: Accelerate: How magazine brands influence motors purchasing,
Magnetic 2018 & WEVE Primary Auto Research 2017.