Digital Marketing Ideas for Healthcare Industry

Importance of Digital marketing for Health-care industry
Progress is the name of change, adaptation, and naturalization. In this context,
marketing techniques play smart to attract customers and it has become easier with
digitized marketing process boosting sales, profit and Return on investment. Now,
this marketing is spreading towards healthcare industries taking healthcare services
to the next level. But how things are changing quite exciting to know.
According to Google, one out of every twenty searches on its platform is related to
healthcare. And more importantly, the number is on a constant upswing- meaning
happy days for the sector. This is good news for healthcare advertising agencies
encouraging to multifold their jobs to garner more eyes. Digital marketing has
completely replaced the traditional Healthcare Marketing Practices.

Why you need digital marketing for your hospital or clinic?
Report says –
84% of patients avail offline as well as online sources for clinic/hospital research.
Patients search for symptoms and condition of diseases on the digital podium
before visiting a doctor. Digital content comes handy to schedule an appointment.
Before Scheduling an Appointment –
44% of patients book appointments who research for hospitals site using mobile.
83 % patients visit hospital site to be informed about the service offered.
50% of patients get influenced by sites rich with health information.
26% patients leave reviews on Social Media Marketing page, website and Google
reviews.
1 in 8 patients follows online videos for testimonials and review.
After Booking an Appointment –
After availing service from a particular hospital, patients share their experience.
12% of patients post review on social media.
6% post reviews on hospital or clinic website.
How digital marketing holds advantages for healthcare sector?
1. With digital marketing, you can track your customer’s behavior to streamline
your services for elevated customer experience.
2. Digital marketing reduces the spend on marketing by opening up loads of tiny
yet effective marketing approach, like Facebook, Twitter, LinkedIn, YouTube,
Instagram, Content marketing, broachers, website and many more.
3. It lets you engage your customers with alluring and informative content and
info-graphics.

4. Through email marketing and social media marketing, you can directly interact
with your potential customers.
5. With regular updates, you can maintain a healthy and long-lasting customer
relationship.
6. Unlike traditional marketing, Digital Marketing Companies offer increased
chances of personified marketing experience.
7. Digital marketing is time efficient, pocket-friendly, instant, effective and it offers
best possible ROI and up to 80% higher revenue over your marketing spend.
In the light of the above impacts and advantages, the prime takeaway is –
healthcare sector should practice digital marketing. And if you are wishing to have
higher visibility and build brand loyalty, it’s better to hire an effective Healthcare
Marketing Agency that might help you out with desired results.
Six key servings of a Healthcare Digital Marketing Agency
1. An easy to navigate presentable website – a finger-friendly website full of
desired information is paramount being the mirror to reflect you among your
customers.Ensure to design an easy to use, mobile responsive and patient-focused
website with engaging content and info-graphs. Additionally, include your contact
and address details, list out your services, appointment schedule, timings and
doctors profile for better understanding for your visitors that might aid you to get
ready to go customers.
2. Informational blogs embedded in the website –rich blog content helps your
website to be at the top of search engine result page and make you visible to
customers wishing to avail healthcare service. Along with blogs, do publish the
customer experience availing your services or testimonials that may inspire other
patients to visit you. Updating novel medical information about diseases, causes,
treatment, world survey results, healthy diet, and lifestyle is the key for the higher
time of retention.

3. E-mail marketing – A captive website with rich text makes you searchable but
with an informative email you will be a step ahead. While some exclusive offers
and promotions are going on, do broadcast with informative bulk mail with an
inviting note to make large number of customers visit you.
4. Video marketing – Video marketing is in trend being time efficient and
educative at the same time. Do prepare relevant videos with associate physicians,
doctors and people having medical knowledge or your regular customers by asking
them to share their experience. Then share those videos in varied social forums like
Facebook, LinkedIn, Twitter, and YouTube having huge customer followings. And
if you are into healthcare services, then this article is exclusively for you. Take a
look.
5. SEO to be taken care of –
Search engine optimization holds significance of online visibility. Without any
compromise implement white hat SEO Strategy for organic leads. While talking
about white hate SEO, keywords come into picture. So before doing any sorts of
content do a thorough market and competitor research and list out potential
keywords that is potent enough to drag customers to your site with ease. And
include those shortlisted genuine keywords in your website and blog content,
email, audio and video to effectively invite loads of customers. In addition, using
an SEO tool, track your website performance and improve with desired elements to
stay ahead of varied penalties asked by Google.
6. Social Media Marketing –Being an open forum, social media addresses huge
customers. Hence, it is advisable to make your social visibility strong enough
arresting interest of visitors. With an apt media marketing planning pick the social
podium that suits your business the best. Bombard that social media with relevant
infographs, images, videos with inviting content taking leverage out of the broad
forum by targeting genuine customers that result in conversion rate optimization
and ultimately higher revenue.

Conclusion
Admiring the vitality of digital marketing in healthcare industry, its
implementation is paramount to experience sales boost with heavy web traffic.
Estimating time and resource, plan for digital marketing strategy and for the best
result hire a healthcare digital marketing agency that aids you to uplift your online
visibility and ultimately business optimization and higher return on investment.
Marketing agency that aids you to uplift your online visibility and ultimately
business optimization and higher return on investment.