Importance of Digital marketing for Health-care industry Progress is the name of change, adaptation, and naturalization. In this context, marketing techniques play smart to attract customers and it has become easier with digitized marketing process boosting sales, profit and Return on investment. Now, this marketing is spreading towards healthcare industries taking healthcare services to the next level. But how things are changing quite exciting to know. According to Google, one out of every twenty searches on its platform is related to healthcare. And more importantly, the number is on a constant upswing- meaning happy days for the sector. This is good news for healthcare advertising agencies encouraging to multifold their jobs to garner more eyes. Digital marketing has completely replaced the traditional Healthcare Marketing Practices.