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REPORT DESCRIPTION<br />
<strong>Forage</strong> <strong>Market</strong> Outlook<br />
North America held the largest market share of the forage seed market, in terms of value in 2016. <strong>Market</strong> growth<br />
of this region is attributed to increasing demand for forage products, which is fuelled by the increasing livestock<br />
population for meat. According to the Department for Environment Food & Rural Affairs, animal feed production<br />
in the U.S. increased by 10% for sheep, 6.6% for cattle, and 3.7% for pigs in December 2017 compared to<br />
December 2016. According to the United Nations Food and Agriculture Organization, the total meat production in<br />
the U.S. and Canada for the year 2014 was pegged at 42.56 Mn Tons and 4.38 Mn Tons, respectively. <strong>Forage</strong> in<br />
the region is mostly utilized by landowners to help them manage soil fertility, grazing, and hay production in<br />
addition to brush & weed control in pastures and hay fields. Governments in the region are focusing on initiatives,<br />
in order to enhance production of alfalfa in the region. For instance, in February 2018, the U.S. Department of<br />
Agriculture’s (USDA) National Institute of Food and Agriculture (NIFA) invested US$ 2.1 million on R&D<br />
programs, which seek to improve alfalfa forage yield and adopt best practices pertaining to its cultivation. These<br />
programs are being organized under the Alfalfa and <strong>Forage</strong> Research Program (AFRP).<br />
According to European <strong>Seed</strong> Certification Agencies Association (ESCAA), the total area cultivated with forage<br />
seeds in Europe was 373,040 hectares in 2016, which was a 15% increase over the previous year.<br />
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