Large Format Printer Market Share, Segmentation, Report 2024

Large Format Printer market share research by
applications and regions for 2018-2024: Global
Market Insights, Inc.
North America dominates the large format printer market as the demand for advertising
and signage sector is growing rapidly in this region. A large number of companies, such as
Walmart and HP, are investing huge funds into indoor and outdoor signages, driving the
market. APAC is anticipated to grow rapidly during the forecast period as most of the major
providers of large format printers reside in this region. The Asian markets, especially China,
India, and Japan, are expected to lead the market owing to their booming economy and
adaptability. Moreover, due to technological advancements, the regions of China, South
Korea, and Taiwan build better-quality printers with enhanced quality.
Large Format Printer Market size demonstrates a steady growth owing to the large format
printing services that assist in delivering the marketers’ brand messages effectually to a
larger audience. These printers make use of the droplet technology, which creates clear and
sharp images that are visible from a larger distance. Despite the bigger size, these printers
can print high-quality and efficient documents and are used for printing marketing
collaterals such as banners, posters, stickers, and pull-up banners for major businesses,
which will drive the growth of the large format printer market. Factors such as printing as
per the required quantity and withstanding extreme environmental conditions without
fading also contribute to the market growth.
There has been an increase in the demand for large format printing at the industrial level
including advertising, textile, and packaging. Mobile printing facilities allow the user to print
documents directly using the mobile phone or any other wireless device, which will spur the
market demand. Moreover, the adoption of UV curable ink for large format printers assists
in printing robust images, which can be applied to a wide range of substrates, such as wood,
foam board, glass and cardboard, driving the demand for UV cured inks, which in turn will
spur the growth of the large format printer market. These printers also offer ease-of-use as
they provide features such as a large color touchscreen that enables the configuration of the
connectivity options in printers. They are highly especially useful in workplaces with
employees with poor eyesight or are unaware of the printing technology as these
touchscreens are easier to use and understand.
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However, high operating cost and huge initial investments are some of the factors
restraining the growth of the large format printer market. Furthermore, these printers are
not versatile and can be used only for specific purposes, which act as a barrier to the market
growth. For instance, if the company is not looking for printing large posters or billboards
then the entire investment can go in vain, limiting the market growth. The electricity
consumption by large format printers is also high, which also acts as a barrier to the market
growth.
Large Format Printer Market Size, Industry Analysis Report, Regional Outlook (U.S.,
Canada, UK, Germany, France, Italy, Russia, Spain, China, India, Japan, Australia, Brazil,
Mexico, GCC, South Africa), Growth Potential, Competitive Market Share & Forecast, 2018
– 2024
https://www.gminsights.com/industry-analysis/large-format-printer-market
One of the greatest trends for the large format printer market includes the rising demand
for 3D printing. These printers offer various benefits, such as high quality with improved
efficiency and reduced energy wastage, which have made them a preferred choice for the
end users as compared to the traditional 2D printing. The 3D printing also provides
additional services such as scaled-down replicas of the designs along with technologies
including fused deposition modeling and selective laser sintering, which will drive the
growth of 3D printing market over the forecast period.
The large format printer market has penetration into different printing technologies such as
ink-based printers and toner-based printers. The UV cured ink-based printers hold a higher
market share as they basically contain acrylic monomers along with a photo initiator. This
ink dries quickly on being cured and produces a robust image irrespective of the type of
substrate. The signage application holds the highest share in the large format printer
market. Wide varieties of indoor and outdoor signage are prominently used especially for
displaying warning signs on roads and highways and in the industrial sector. As signage
prints are carried out with the aid of large format printers, their demand is anticipated to
rise over the forecast period.
The large format printer market is fragmented with the presence of a substantial number of
players. Some of the players present in the market are Canon, HP, Epson, Ronald, Xerox,
Mimaki, Lexmark, and AFGA Graphics. These players are investing huge funds into R&D to
bring about customized printers, which can be made application-specific thereby catering to
varied segments of the market.
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