INTRODUCTION Printing overall has proven itself invaluable to businesses hoping to promote branding and communicate to customers without spending a fortune. Printed promotional products influence buying decisions and retain their value from a branding perspective for years after purchase. Regardless of what you manufacture, flexible packaging is a solution that’s ideal for almost any consumer packaged good. Flexible packaging has been increasing in the main choice for products, and it’s not hard to see why. Today’s flexible packaging gives you almost endless style and closure options to perfectly suit your product and provide ultimate shelf appeal. This guide will provide insight into the advantages of flexographic printing compared to other popular printing methods, what to consider when building your artwork, and why Tempo Plastics is the right solution.
WHY FLEXIBLE? Not only is flexible packaging more versatile than ever before, there are a host of other reasons why manufacturers are choosing it over more traditional packaging methods. First, it’s significantly cheaper to produce. On average, and depending on quantity and size, flexible packaging costs between $0.08 and $0.18 per unit. Printed folding cartons cost almost twice as much, and glass jars or rigid plastic containers could be three to six times the cost of flexible packaging. Choosing flexible packaging means a better profit margin for your company. Second, it’s more environmentally-friendly. Flexible packaging uses less material to manufacture, which means you use fewer natural resources, less waste is diverted to the landfill, and fewer harmful emissions are expended. It is lightweight and compact, so it can be transported more easily, saving on fossil-fuel consumption and reducing environmental pollution.