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Current Business Trends in Brisbane

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ensur<strong>in</strong>gthat there are def<strong>in</strong>itive experts <strong>in</strong>volved <strong>in</strong> their strategy and sales plann<strong>in</strong>g. Such experts help<br />

the bus<strong>in</strong>ess consider the actual facts of the product and <strong>in</strong>dustry – this <strong>in</strong> turn m<strong>in</strong>imises confusion and<br />

reduces gaps <strong>in</strong> communication.<br />

Video is Essential<br />

This trend has been grow<strong>in</strong>g, and grow<strong>in</strong>g, for the past few years. YouTube has reached a po<strong>in</strong>t where it<br />

has a subscription service and Facebook prizes video over all else; this is the platform all bus<strong>in</strong>esses<br />

need to use <strong>in</strong> one way or another to communicate with customers and even staff <strong>in</strong> today’s bus<strong>in</strong>ess<br />

environment.<br />

The Millennial Status Quo<br />

It turns out that tech isn’t the only force redef<strong>in</strong><strong>in</strong>g the workforce – Millennials are mak<strong>in</strong>g their own<br />

waves, and as of 2017 they will be the new normal. Inc tells us that the needs of this grow<strong>in</strong>g cohort of<br />

young professionals will change the what and how of bus<strong>in</strong>esses of all sizes.<br />

Retail <strong>Bus<strong>in</strong>ess</strong> <strong>Trends</strong><br />

The Excit<strong>in</strong>g World of Retailment<br />

Retailment is the next era of real world shopp<strong>in</strong>g – stores are go<strong>in</strong>g out of their way to create unique<br />

shopp<strong>in</strong>g experiences that play off their brand’s strengths and <strong>in</strong>to the wait<strong>in</strong>g hands of eager<br />

consumers.<br />

Small Is In<br />

A fun size take on classic retail outlets that offers an easy-access variant of the standard store-front with<br />

a focus strictly on the items we buy most. Everyone from IKEA through to L<strong>in</strong>craft and Target are ey<strong>in</strong>g<br />

this concept as a way forward. This, alongside retailment, creates opportunities for those with a solid<br />

understand<strong>in</strong>g of consumer trends and visual merchandis<strong>in</strong>g.<br />

Australia’s International <strong>Bus<strong>in</strong>ess</strong> Survey 2018<br />

Australia’s International <strong>Bus<strong>in</strong>ess</strong> Survey 2017 (AIBS 2017) is the fourth <strong>in</strong> a series of studies of<br />

Australia's <strong>in</strong>ternational bus<strong>in</strong>ess activity. Commissioned by the Export Council of Australia (ECA) with<br />

the support of Austrade, Efic (Export F<strong>in</strong>ance and Insurance Corporation) and UTS <strong>Bus<strong>in</strong>ess</strong> School, AIBS<br />

2017 was conducted by amr Australia between April 2017 and May 2017.<br />

AIBS 2017 reflects the op<strong>in</strong>ions of 941 firms from 19 sectors undertak<strong>in</strong>g <strong>in</strong>ternational activities <strong>in</strong> more<br />

than 90 overseas markets.<br />

Analysis of key survey f<strong>in</strong>d<strong>in</strong>gs is available from the Economics at Austrade blog.<br />

AIBS 2017 provides detailed <strong>in</strong>formation on:

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