V1 Issue 1

2018 OPPA BOARD
President - Lisa Dillon
M.Photogr.Cr., CPP, FP-OR,
PPA Councilor 2013-2018
Vice President - Sam Tarrel
M.Photog.Cr., CPP, FP-OR, CPP Liaison
Immediate Past President - Aaron Hockley
Cr.Photog., FP-OR
Secretary - Bryan Welsh
M.Photog.Cr., CPP, API, FP-OR,
PPA Councilor, 2016-2018, CPP Liaison
Treasurer - April Kroenke
M.Photog.Cr., CPP, AFP-OR, CPP Liaison
Connie Mintz
CONTENTS
3 Presidents Message
4 7 Steps To Becoming A CPP
6 Lightroom’s Golden Rules
10 Back Button Focus
12 What’s A Point?
How Can I Get Some?
15 Image Titles - The 13th Element
18 Icing On The Cake
21 Wealth In Photography
23 Emergence - By Brian Pasko
Bylaws, Rules, & Ethics - Bryan Welsh
M.Photog.Cr., CPP, API, FP-OR,
PPA Councilor, 2016-2018, CPP Liaison
Competition - Rekha Varghese
Education - Raj Sarda
AFP-OR
Marketing & Communications - Julie Countryman
Member Value - Nancy Steele
CPP
Director at Large - Alexis Dowdle
FOCUS OREGON
VOLUME 1 ISSUE—SPRING 2018
Published by the
Oregon Professional Photographers Association
14925 SW Barrows Rd.
Ste. 109 #501
Beaverton, OR 97007
Send editorial queries to:
Lisa Dillon
president@oregonppa.org
Magazine Designer: Julie Countryman
Editors: Julie Countryman, Lisa Dillon, Alexis Dowdle
Contributors: Howard Burkholtz, Lisa Dillon, Alexis
Dowdle, Mark Fitzgerald, April Kroenke, Pete Rezac,
Nancy Smithman
Lisa Dillon, President
Welcome to the inaugural edition of Focus Oregon, our OPPA Magazine. We are so excited
you’re here--we’ve got some great content for you! Our members and friends of OPPA have
been busy writing and editing and designing articles for you. Are you curious about image
competition but need some help on titling or presentation? Well this is the place to find out the
ins and outs of choosing a great storytelling title or how to put the “icing on the cake” of your
images so they sparkle for image competition. Or maybe your interest lies in understanding
the CPP program—do you want to be a certified professional photographer but find yourself
confused on how to even get started? Let April Kroenke show you the 7 Steps to Becoming a
CPP.
Maybe you’re a Lightroom user who is tired of losing track of images. If so, Mark Fitzgerald breaks
it down for you in his article Lightroom’s Golden Rule—the guide to ensuring that Lightroom
always knows where everything is.
If you’ve never tried using back button focus on your camera, Pete Rezac gives you some good
information on why you might want to give it a try—I’ve used it for 13 years and it’s always the first
thing I set up when I get a new camera.
Perhaps you’ve noticed that some people wear ribbons with medals and pins at our OPPA
events—have you ever wondered what those ribbons are? Or maybe you’d like to get one for
yourself? There’s a comprehensive article that explains what the ribbons are, how they are
earned and what you need to do to get one for yourself!
Our good friend and affiliate partner, Howard Burkholz from Allstate, explains why you need
liability insurance if you are a professional photographer. And he explains the other types of
insurance you should have to protect yourself and your assets as well as your clients.
Last but not least, we’ve got a great biography of Bill Sorenson who will be teaching a phenomenal
class on generating wealth in photography at the end of the month (April 28th). If you’ve been
on the fence about signing up for that class, check out his bio and let that be your guide!
--Lisa
President, OPPA
@oregonppa
SPRING 2018 FOCUS OREGON • 3