S06 SOCIAL PSYCHOLOGY EXAM 3 Answers (Ashworth College)
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
D. Expert versus novice speakers<br />
Question 12 of 20<br />
5.0/ 5.0 Points<br />
“Experts are always right” and “Expensive means quality” are some examples of how ________ can be used in<br />
persuasion.<br />
A. systematic processes B. affect C. implicit attitudes D. heuristics<br />
Question 13 of 20<br />
5.0/ 5.0 Points<br />
According to the elaboration likelihood model of persuasion, you are more likely to be influenced by the central<br />
route when you are<br />
A. preoccupied with other matters.<br />
B. willing and able to give your full attention to the message.<br />
C. not invested in the topic at hand.<br />
D. impressed with the speaker’s credentials and manner.<br />
Question 14 of 20<br />
5.0/ 5.0 Points<br />
If you are employed to advertise a product, according to the text, the first thing you should consider in planning<br />
your advertising campaign is<br />
A. the quality of the product.<br />
B. whether people’s attitudes toward the product are cognitively or<br />
affectively based.<br />
C. the cost of the product.<br />
D. whether the audience is likely to be motivated or not.<br />
Question 15 of 20<br />
5.0/ 5.0 Points<br />
Based on the principles of psychological reactance, what should a mother say to her daughter who wants to<br />
have her nose pierced?<br />
A. “I won’t be seen with you in public if you pierce your nose.”<br />
B. “Wait until your father hears about this!”<br />
C. “You’d hate it if I took away your driving privileges.”<br />
D. “Please think about how you’ll feel when you’re thirty with a hole in your nose.”<br />
Question 16 of 20<br />
5.0/ 5.0 Points<br />
An attitude based on operant conditioning is formed when a behavior toward an attitude object is<br />
A. positively reinforced. B. performed unconsciously.<br />
C. done privately, then publicly. D. paired with a negative stimulus.<br />
Question 17 of 20<br />
5.0/ 5.0 Points<br />
“I like sex, but not enough to die for it,” says a young woman in an ad designed to persuade people to use<br />
condoms if they are sexually active. Why might this approach be ineffective? If people are<br />
A. too frightened, they won’t think rationally about the issue.<br />
B. in a bad mood when they see the ad, they won’t pay attention.<br />
C. sexually active, the ad will be low in personal relevance.<br />
D. not sexually active, the ad will put them in a bad mood.