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club Toyota - Spring/Summer 2017 English

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SMALL TALK WITH FEELING<br />

Cute, cuddly and compact, the Kirobo Mini just wants to<br />

be friends. The miniature “communication partner” is designed<br />

to provide companionship by engaging in casual conversation<br />

with its owner.<br />

It will be sold through <strong>Toyota</strong> dealerships in Japan in <strong>2017</strong>,<br />

and currently speaks Japanese only.<br />

The little robot moves its head, blinks, uses hand gestures<br />

and responds to human emotion. Small enough to fit into<br />

the palm of your hand, it can go almost anywhere — and it<br />

remembers where it has been.<br />

It’s all made possible by connecting the Kirobo Mini via<br />

Bluetooth to smartphones installed with a dedicated app.<br />

A built-in camera enables the Kirobo Mini to recognize facial<br />

expressions and adjust its communication content and<br />

style accordingly.<br />

It uses connected services to get information from the home<br />

and vehicle to provide pertinent and companionable comments<br />

such as “That was a long drive” and “Welcome home!”.<br />

The Kirobo Mini is part of the <strong>Toyota</strong> Heart Project,<br />

which aims to develop a distinctly human-like interaction<br />

between people and machines. It’s based on the concept of<br />

“Inspiring the Heart, Inspiring You” which is something that<br />

<strong>Toyota</strong> applies on a daily basis to automobile manufacturing<br />

and more.<br />

What’s stopping you?<br />

Maintenance and service of your braking system is vital.<br />

Your <strong>Toyota</strong> Dealer uses <strong>Toyota</strong> Genuine braking components<br />

and Quality Service to give you peace of mind every time you<br />

brake. Speak to our expert <strong>Toyota</strong> service team about our brake<br />

service and maintenance and stop with confidence.<br />

RISKY THINKING ABOUT<br />

AUTOMATED VEHICLES<br />

Misconceptions about automated vehicles and<br />

over-confidence in their technologies are cause<br />

for alarm, according to the Traffic Injury Research<br />

Foundation and the <strong>Toyota</strong> Canada Foundation.<br />

The two groups partnered on a survey of more than<br />

2,600 Canadians, exploring what they know about semiand<br />

fully-automated vehicles, and what they think about<br />

them. It seems that they don’t know nearly enough.<br />

Almost one in six believe they would not have to be<br />

an attentive driver or have to take unexpected control<br />

of a semi-automated vehicle. Nearly a quarter say they<br />

would drive one when tired or fatigued and 17 per cent<br />

would engage in a non-driving activity like texting or<br />

reading. Ten per cent would sleep or nap behind the wheel,<br />

with nine per cent saying they would drink and drive.<br />

While advanced active safety technology is meant to<br />

enhance a driver’s control of a vehicle, it doesn’t replace<br />

a knowledgeable and attentive driver, said Stephen Beatty,<br />

Vice-President, <strong>Toyota</strong> Canada.<br />

“This study tells us that we, as an industry, have lots of<br />

work to do when it comes to educating drivers about the<br />

capabilities and limitations of the technology,” he said.<br />

The study also shed light on other key issues that<br />

the advent of automated vehicles will bring, such as<br />

insurance costs, collision liability and fault, and ethical<br />

decision-making concerns that will shape the way<br />

automated vehicles respond in an unavoidable collision.<br />

TOYOTA HYBRIDS REACH 10 MILLION MARK<br />

Since 2000, Canadians have purchased more than 130,000<br />

<strong>Toyota</strong> hybrid vehicles, helping to push <strong>Toyota</strong>’s cumulative global<br />

hybrid vehicles sales to more than 10 million vehicles.<br />

<strong>Toyota</strong> sells 34 different hybrid models in more than 90 countries.<br />

Last year was also a record setter for hybrid sales in Canada with<br />

19,787 <strong>Toyota</strong> hybrids sold.<br />

These tremendous sales numbers help prove the staying power<br />

of this technology that has become part of a broader solution<br />

to help reduce greenhouse gas emissions and other pollutants.<br />

“When we launched Prius, no one even knew what<br />

a hybrid was. Those who drove it were called geeks<br />

or other names. Today, thanks to those early<br />

adopters who gave Prius a chance, hybrids<br />

have grown in popularity, and have ridden a<br />

wave of success out of the unknown and into<br />

the mainstream,” said Takeshi Uchiyamada,<br />

Chairman of the Board of Directors at <strong>Toyota</strong><br />

1 IN 6<br />

ALMOST<br />

BELIEVE THEY WOULD<br />

NOT HAVE TO BE AN<br />

ATTENTIVE DRIVER<br />

WHEN<br />

NEARLY<br />

17 PER CENT<br />

WOULD ENGAGE IN A<br />

NON-DRIVING ACTIVITY<br />

A QUARTER<br />

SAY THEY WOULD<br />

DRIVE<br />

LIKE TEXTING<br />

OR READING<br />

TIRED OR FATIGUED<br />

Motor Corporation. “We are grateful to each and every one of our<br />

customers who has helped us achieve this important milestone of<br />

10 million hybrid sales." <strong>Toyota</strong> hybrids sold in Canada include the<br />

Prius family, Camry Hybrid, RAV4 Hybrid and Highlander Hybrid.<br />

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