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Estela Magazine: Issue XXIX Cover 1

SS18 Fashion Issue | Cover 1 featuring Madame Methven Issue XXIX www.estelamag.com @estelamag

SS18 Fashion Issue | Cover 1 featuring Madame Methven
Issue XXIX

www.estelamag.com
@estelamag

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Tell us about your SS18 collection; what’s the inspiration<br />

behind it? What is the mission statement?<br />

MM: My SS18 collection was inspired by the<br />

mythological and sexual history of Roman and<br />

Greek goddesses. The collection is called Greek<br />

Mythology Downtown LA. My brand identity is one<br />

that is timeless; heavily Baroque Renaissance and<br />

The Venice Carnival inspired.<br />

In this collection, I added a modern twist of Downtown<br />

LA with the incredible love stories of Greek<br />

Mythology. My entire brand is about falling in love<br />

again. Most women fall in love and think to themselves,<br />

“It’s never going to happen again.” If we study<br />

the history of Greek goddesses and the correlation<br />

they have to the world and each other, we would<br />

know that love, art, and passion are inevitable emotions<br />

that a woman will feel often in her life. It brings<br />

me back to believing every person in this world can<br />

find love.<br />

That’s what my lingerie is all about; falling in love<br />

repeatedly. I really want to make a clear statement to<br />

all women out there that no matter what size, shape,<br />

or ethnicity you are, heartbroken or not, you are empowered<br />

by Madame Methven. My custom lingerie<br />

pieces are tailored to speak intensely through the<br />

heart. Each piece has a story for you to learn about<br />

and live through.<br />

Have any of the current trends influenced this<br />

collection?<br />

MM: Yes, the brand name is Madame Methven<br />

of course! We never change the identity of<br />

the brand. We love for everything to be over the<br />

top; especially my Made to Adore collection.<br />

I always keep an eye out for what’s trending for<br />

business purposes and my own personal style.<br />

For example, body suits are everywhere right now.<br />

They’re easy for women to throw on with jeans,<br />

skirts, cargo pants, and just about anything. You can<br />

dress them up or down for any occasion! I most definitely<br />

add extra cleavage in bodysuits. Ultimately, I<br />

would love for Madame Methven to start trends that<br />

all women follow!<br />

What was your creative process like? Were there<br />

any obstacles you were faced with while creating?<br />

MM: My creative process is amazing. Working in my<br />

Atelier with my team, I design the fabrics, I do the<br />

draping on the mannequins while listening to opera<br />

and drinking a glass of my favorite wine. My creativity<br />

is endless. I don’t usually get creators’ block and<br />

neither does my team. The only challenges I face is<br />

when people work slower than my liking.<br />

My main problem as a workaholic is waiting on others<br />

to produce quickly and efficiently. I face many<br />

challenges throughout my day from production, to<br />

technical, and personal matters. It’s nothing too<br />

major because at Madame Methven, things are 99.9<br />

percent in control. I have structured my business<br />

this way to stay effective and efficient, while bringing<br />

the world’s most luxurious lingerie to life.<br />

Which piece or look is your personal favorite?<br />

MM: My favorite and most expensive product that<br />

I’ve created is The Adamantine (Adda-man-teen).<br />

The Adamantine, additionally referred to as Adamant,<br />

is a hard substance whether composed of<br />

ESTELA | 45

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