Estela Magazine: Issue XXIX Cover 1
SS18 Fashion Issue | Cover 1 featuring Madame Methven Issue XXIX www.estelamag.com @estelamag
SS18 Fashion Issue | Cover 1 featuring Madame Methven
Issue XXIX
www.estelamag.com
@estelamag
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Tell us about your SS18 collection; what’s the inspiration<br />
behind it? What is the mission statement?<br />
MM: My SS18 collection was inspired by the<br />
mythological and sexual history of Roman and<br />
Greek goddesses. The collection is called Greek<br />
Mythology Downtown LA. My brand identity is one<br />
that is timeless; heavily Baroque Renaissance and<br />
The Venice Carnival inspired.<br />
In this collection, I added a modern twist of Downtown<br />
LA with the incredible love stories of Greek<br />
Mythology. My entire brand is about falling in love<br />
again. Most women fall in love and think to themselves,<br />
“It’s never going to happen again.” If we study<br />
the history of Greek goddesses and the correlation<br />
they have to the world and each other, we would<br />
know that love, art, and passion are inevitable emotions<br />
that a woman will feel often in her life. It brings<br />
me back to believing every person in this world can<br />
find love.<br />
That’s what my lingerie is all about; falling in love<br />
repeatedly. I really want to make a clear statement to<br />
all women out there that no matter what size, shape,<br />
or ethnicity you are, heartbroken or not, you are empowered<br />
by Madame Methven. My custom lingerie<br />
pieces are tailored to speak intensely through the<br />
heart. Each piece has a story for you to learn about<br />
and live through.<br />
Have any of the current trends influenced this<br />
collection?<br />
MM: Yes, the brand name is Madame Methven<br />
of course! We never change the identity of<br />
the brand. We love for everything to be over the<br />
top; especially my Made to Adore collection.<br />
I always keep an eye out for what’s trending for<br />
business purposes and my own personal style.<br />
For example, body suits are everywhere right now.<br />
They’re easy for women to throw on with jeans,<br />
skirts, cargo pants, and just about anything. You can<br />
dress them up or down for any occasion! I most definitely<br />
add extra cleavage in bodysuits. Ultimately, I<br />
would love for Madame Methven to start trends that<br />
all women follow!<br />
What was your creative process like? Were there<br />
any obstacles you were faced with while creating?<br />
MM: My creative process is amazing. Working in my<br />
Atelier with my team, I design the fabrics, I do the<br />
draping on the mannequins while listening to opera<br />
and drinking a glass of my favorite wine. My creativity<br />
is endless. I don’t usually get creators’ block and<br />
neither does my team. The only challenges I face is<br />
when people work slower than my liking.<br />
My main problem as a workaholic is waiting on others<br />
to produce quickly and efficiently. I face many<br />
challenges throughout my day from production, to<br />
technical, and personal matters. It’s nothing too<br />
major because at Madame Methven, things are 99.9<br />
percent in control. I have structured my business<br />
this way to stay effective and efficient, while bringing<br />
the world’s most luxurious lingerie to life.<br />
Which piece or look is your personal favorite?<br />
MM: My favorite and most expensive product that<br />
I’ve created is The Adamantine (Adda-man-teen).<br />
The Adamantine, additionally referred to as Adamant,<br />
is a hard substance whether composed of<br />
ESTELA | 45